Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. 16K of these rank in the top 10 positions. What Features Do You Need in a Ranking Tool?

SEO

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI.

PR

Hubspot Marketing

JULY 22, 2024

There’s no doubt that in the last few months, you’ve run into Google’s new AI search tool. While the tools themselves are evolving every day, it seems generative AI search engines aren’t going anywhere. Since Google launched its AI search, it’s already made leaps in relevance and accuracy.

User-Generated

Buffer Marketing

JANUARY 7, 2025

The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. The shift to AI-powered marketing has been dramatic. The shift to AI-powered marketing has been dramatic. According to Hubspot, 74% of marketers now use AI in their roles, compared to just 21% in 2023.

Price

Backlinko

JULY 15, 2025

One week, you write blog posts. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. Each story highlights how companies use the platform to improve their online visibility, rankings, and content. ” or “How do others solve my same problem?”

Customer

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment. They won’t get that from a social media post that says, “How to do content marketing.”

SEO

Search Engine Land

AUGUST 12, 2024

There’s nothing worse than pouring your heart and soul into a wonderful guide or blog post that nobody ever sees or churning out pieces with little value that disappoint or alienate your potential audience. Is sticky: How will your content be remembered by your audience? U nexpected. C oncrete. C redible. E motional.

SEO

Hubspot Marketing

DECEMBER 30, 2024

The Benefits of Content Monitoring How to Monitor Content Best Practices for Content Monitoring. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Equally, you might track your LinkedIn content's success or how well your email campaigns perform.

eCommerce

Search Engine Land

JULY 5, 2024

It aggregates data from Google’s “People Also Ask” feature, providing a visual representation of how questions are related. This is a great website to use to identify topics to write about, especially for blog posts. Working in SEO requires various tools for research and analysis.

SEO

Search Engine Land

JULY 10, 2024

As a site auditor who routinely touches multiple sites daily and hundreds of sites annually, I know first-hand how important internal linking is for site recovery and improvement. In my experience, fixing these specific internal linking mistakes results in stronger sites, easier indexing by Google and higher rankings. Congratulations!

SEO

Search Engine Land

OCTOBER 3, 2024

I am an advocate for doing everything we can to reduce the amount of AI-generated cruft on the web. How AI Overviews and LLMs might understand content using specific systems of analysis. How AI Overviews and LLMs might understand content using specific systems of analysis.

SEO

Hubspot Marketing

APRIL 30, 2025

I had no idea how to generate a keyword strategy for buyers. Keep reading to learn how. Google is serving more of your potential buyers with AI overviews, which appear in 47% of results. Keywords for this buyer journey will be problem-based and question-driven, such as how to, why does, or what is. The problem?

SEO

Backlinko

JULY 9, 2025

As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results. And new data shows just how fast this shift is accelerating. Success used to mean ranking at the top of the SERP.

User-Generated

Backlinko

JANUARY 23, 2025

Live Oak Lake, a boutique resort in Texas built a strong direct booking website that ranks No. You also have travel blogs, tourism boards, accommodation sites, and tourist attraction websites. This includes Google’s recent addition: AI Overviews. Here’s how to take control of your travel SEO strategy.

SEO

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. Weve already shared how to strengthen visibility in AI search with the AI Visibility Pyramid. But as AI Overviews make search traffic less predictable, its time to expand the lens.

Thought Leadership

Backlinko

SEPTEMBER 6, 2024

Let’s face it: When it comes to analytics tools, we want it all. Advanced metrics, intuitive dashboards, and seamless integrations. But we don’t always get what we want—especially as a Google Analytics 4 (GA4) user. Many marketers default to Google Analytics because it’s free and popular. Additionally, Google relies on the EU-U.S.

Analytics

Hubspot Marketing

JANUARY 21, 2025

I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Components of Content Research How to Do Content Research On the one hand, content research is exactly what it sounds like researching content. Don't answer that.) Table of Contents What is content research?

User-Generated

Backlinko

MARCH 3, 2025

In this guide, you’ll learn all about organic traffic, including how to measure and increase it. Lets start with what organic traffic is and how it differs from other traffic sources. Organic traffic refers to visitors who land on your website or blog from unpaid search engine results. What Is Organic Traffic?

SEO

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. And while all SEO professionals hope to avoid any catastrophic SEO-related events with Google’s AI Overviews , all we can really do is be prepared. And how does it help SEO?

SEO

Hubspot Marketing

MAY 20, 2025

One of the biggest reasons Im a late(r) convert to AI is that AI-generated content usually has some tells. In fact, while Im 100% on board with using AI to brainstorm or flesh out ideas, I will never advocate blindly publishing AI-generated social, blog, or email content. Notice, I didnt say as a total replacement.

Thought Leadership

Sprout Social

JULY 15, 2025

For example, Sprout Social’s AI-powered Influencer Marketing platform helps you find authentic, brand-safe creators based on the topics your audience engages with most. Track brand sentiment Customer sentiment analysis helps you gauge how people feel about your brand in real time. Why do you need an X/Twitter analytics tool?

Analytics

Backlinko

OCTOBER 21, 2024

Information gain measures how unique and valuable your content is compared to existing content. It’s what makes your content fresh—often leading to better rankings. Note: Monthly traffic estimates are from Semrush’s Domain Overview tool. Note: Monthly traffic estimates are from Semrush’s Domain Overview tool.

SEO

Hootsuite

JULY 26, 2024

Learn how to conduct a social media competitor analysis in just three simple steps: What is a social media competitor analysis tool? Bonus: If you’re looking for higher-level tips for performing a social media competitor analysis, check out our tactical how-to guide. #1 More of a visual learner? Clear data.

Analytics

Neil Patel

AUGUST 5, 2025

Plus, Reddit struck a licensing deal with Google to train AI models using its content. That means Reddit insights are now baked into how Google’s AI Overviews are shaped. Whether you’re trying to show up on Reddit or rank because of Reddit, this platform can unlock a surprising amount of visibility.

SEO

Orbit Media Studios

AUGUST 6, 2025

Here is a simple, practical approach to increase visibility in AI. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. I’ll use the term “AI optimization” for now. Your future prospect is having a conversation with the AI. It’s time to adapt.

PR

Backlinko

JUNE 23, 2025

In this guide, you’ll learn how to choose and monitor SEO KPIs that actually mean something. Let’s take a look at the KPIs that most effectively show how SEO is moving the business forward. Proving the value of your SEO efforts can seem like an uphill battle. What’s the cheat code to getting buy-in from stakeholders?

SEO

Exposure Ninja

APRIL 25, 2025

With AI shaking things up and search algorithms constantly changing , many marketers are scrambling to figure out what still works in 2025. Here are the top 10 content marketing trends that will shape 2025 and how you can use them to boost engagement, visibility, and (most importantly) conversions. You’re not alone.

Market Trends

Duct Tape Marketing

JUNE 25, 2025

How AI Is Revolutionizing PR and SEO: Real-World Strategies with Jon Mest of JustReachOut.io written by John Jantsch read more at Duct Tape Marketing Listen to the full episode: Overview In this episode of the Duct Tape Marketing Podcast, John Jantsch welcomes Jon Mest, founder of JustReachOut.io

PR

SocialPilot

JANUARY 6, 2025

Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. So, lets begin.

CRM

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks. Don’t chase head terms. This is John Jantsch and I'm doing a solo show.

User-Generated

Backlinko

FEBRUARY 7, 2025

I spoke to Aaron Whittaker , the VP of Demand Gen and Marketing at Thrive, to understand how they use CI. Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. Why and how are they making these moves?

Price

SMA Marketing

JULY 17, 2025

AI Summary: This post covers the basics of competitive SEO research and compares three tools—Ahrefs, SEMrush, and SE Ranking. It explains the difference between business and search competitors, then walks through how each platform analyzes keyword performance, traffic trends, and content visibility. Understand benchmarks.

SEO

Backlinko

DECEMBER 5, 2024

The real secret to continuously ranking well in search engines lies in consistent, strategic maintenance. In this guide, were going to show you exactly how to maintain your SEO the right way. SEO maintenance is the ongoing process of monitoring, updating, and optimizing your website to maintain and improve its search engine rankings.

SEO

Search Engine Land

JULY 16, 2024

In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. Every tactic you implement to rank on Google attempts to convince it to recommend you to its users as the preferred solution provider. SEO boils down to this.

Key Performance Indicator

Scoop.it!

FEBRUARY 27, 2025

Google AI is a crucial element in the future of marketing. While the technology’s capabilities are well-known, how can Google AI help marketers reach potential customers more effectively? Google AI Overviews have become immensely popular recently. Here are the best ways to prepare for AI-driven marketing.

Customer

SocialPilot

DECEMBER 29, 2024

Positive reviews can boost your brand’s credibility, attract new customers, and improve your search engine rankings. This means that active online review management can help you build trust with potential customers, improve your search engine rankings, identify areas for improvement, and increase customer loyalty.

Management

Exposure Ninja

FEBRUARY 7, 2025

AI Overviews are Google’s latest search feature that uses generative AI to summarise search results. But how does it work, and what does this mean for your search strategies? AI Overviews Explained: Mastering the Basics Here’s the basics of what you need to know: What Are AI Overviews?

User-Generated