SocialPilot

JANUARY 16, 2025

Remember when Google was the go-to for all your searches? Social media has officially stepped up as a rival search powerhouse. In fact, 24% of US adults now turn to social media as their primary tool for online searches. According to a recent report by the New York Times, TikTok is the new search engine for Gen Zs.

SEO

Hubspot Marketing

JANUARY 22, 2025

Organic marketing is all about naturally attracting your audience to your brand or business. The main goal of organic marketing is to increase brand awareness and build a natural connection with your audience through educational or entertaining content. A delicious juice, perhaps. Organic marketing, however, pulls people in.

Gen Z

Animalz blog

APRIL 24, 2025

As if ranking atop Google isnt hard enough, marketers are now also expected to gain visibility in AI search. And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. Some say traditional SEO is enough for visibility in AI.

PR

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Sprout Social

NOVEMBER 4, 2024

Instead of constantly coming up with new ideas, social marketers should look at what they already have and repurpose their top-performing blog posts, videos, reports, white papers and more. However, it’s an effort brands need to take if they want to remain relevant with consumers. What does this process look like in practice?

Whitepaper

Hubspot Marketing

OCTOBER 21, 2024

The prevalence of artificial intelligence (AI) has many concerned about job security. AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. That’s where I’ve discovered AI can help.

Marketing Plan

Hubspot Marketing

AUGUST 20, 2024

In other words, the very first interaction of my day is with artificial intelligence (AI) — kind of surreal now that I write it. This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. And another 68% say AI has actually helped grow their careers.

User-Generated

Sprout Social

SEPTEMBER 26, 2024

With over three billion active users, Facebook remains a big deal for brands as it’s one of the few platforms that offers such a massive and diverse audience. Facebook monitoring is the process of tracking and responding to audience interactions with your brand on the platform. What is Facebook monitoring?

Analytics

Orbit Media Studios

AUGUST 6, 2025

Here is a simple, practical approach to increase visibility in AI. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. I’ll use the term “AI optimization” for now. Your future prospect is having a conversation with the AI.

PR

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

Digital Marketing

Hubspot Marketing

SEPTEMBER 16, 2024

AI public relations” (PR) kind of sounds like an oxymoron. Like applying AI to digital marketing or any other field, you must be selective and thoughtful about incorporating AI into your public relations strategy. Table of contents Why Use AI in Public Relations How is AI used in public relations? In fact, 76.6%

PR

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. You’re able to build engaging brand stories, personalize messaging at scale, analyze content performance and map audience preferences quickly and accurately. Here’s a quick look at the many ways in which AI helps in content marketing.

Content Marketing

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? That said, let's get into it.

eCommerce

Backlinko

MARCH 26, 2025

What people say about your brand online shapes your reputation. This could be reviews, social mentions, or business listings. Online reputation management (ORM) tools help you monitor brand mentions, manage reviews, and keep business details consistent across directories. A spike in mentions may mean a PR crisis.

PR

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Over that time, Ive witnessed more and more brands investing not just in new content, but in content optimization. It makes sense why content marketing teams are optimizing their content. So, why bother? Heres how.

SEO

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Most importantly, no AI tool can replicate insights derived from proprietary research. Data gathering through original research has long been hailed as the ultimate tool for link building.

Whitepaper

Search Engine Land

SEPTEMBER 18, 2024

Podcast link building works by creating compelling content that naturally earns high-quality backlinks through shares and mentions. Let’s break down the process to give you a clear roadmap for execution: Launching a branded podcast The first step involves setting up a branded podcast tailored to your (or your client’s) industry niche.

SEO

SocialPilot

JANUARY 6, 2025

Glowing reviews from satisfied customers can boost your business credibility, attract new customers, and increase your chances of showing up in local rankings. In this blog, we will explore Google review automation, its benefits, and a robust strategy to help you automate Google reviews like a pro. So, lets begin.

CRM

Backlinko

JULY 9, 2025

Generative Engine Optimization (GEO) is quickly becoming one of the most important new topics in search. As large language models (LLMs) change how users discover brands and make decisions, GEO helps ensure your content and brand show up in AI-generated answers — not just in traditional search results.

User-Generated

Buffer Marketing

NOVEMBER 14, 2024

There are no definitive “growth hacks” for increasing your number of followers on Instagram — but there are still plenty of things you can do to build your Instagram growth strategy. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Let's get into them all.

Social Media Marketing

Hubspot Marketing

APRIL 23, 2025

Most brands chase exposure. Then, youve got a bunch of tactics to gain earned media value without paying for every mention. In this article, Ill break down what EMV is, why EMV isnt just your marketing teams concern, how to calculate EMV to prove its impact, and real-world examples of brands doing it right. But if you dont?

PR

SocialPilot

DECEMBER 23, 2024

At the end of the day, the most powerful form of marketing for your brand is what consumers have to say about your products and services. In fact more then 80% of consumers like to know what your existing customers have to say about your brand. That’s what this blog is all about! But how to get Google reviews?

Management

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Now we’re competing against AI-generated content for clicks in search engine results pages (SERPs). And more searches are happening on YouTube and TikTok every day. The global SEO industry is projected to reach $157 billion by 2032. (Up

SEO

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. We monitored our competitors’ customer reviews and social media mentions. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This is unique to us since we combine AI efficiency with human strategic oversight.

Price

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. As a result, brands grow search traffic at a slower pace.

Thought Leadership

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price

Litmus

SEPTEMBER 25, 2024

Lifecycle marketing is a strategy that involves engaging customers with the right message at the right time as they interact with your brand. By matching your marketing to each customer journey stage, you can build trust, increase customer lifetime value, and turn buyers into brand advocates.

Management

Buffer Marketing

DECEMBER 5, 2024

Try Buffer analytics for free My engagement has increased steadily over the past few months, with a growth rate of 150% with Buffer. Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.  How have my followers grown this month?

Analytics

SocialPilot

JANUARY 15, 2025

Thats what well explore in this blog post. Here is an example of how the brand LOGO incorporated open-ended questions in their customer surveys: 2. Similarly, simply mentioning Were on Trustpilot, Were on TripAdvisor, or Were on Yelp without directly asking for a review also counts as an indirect ask. So, how do you remind them?

Customer

Neil Patel

AUGUST 5, 2025

Have you noticed Reddit showing up more and more in search results lately? Reddit has quietly become a major player in Google’s search ecosystem and will only grow. Plus, Reddit struck a licensing deal with Google to train AI models using its content. Reddit itself functions like a mini search engine. What Is Reddit SEO?

SEO

Hubspot Marketing

APRIL 30, 2025

The graph on Google Search Console was trending strongly up. Google is serving more of your potential buyers with AI overviews, which appear in 47% of results. Early in my SEO career, I generated two million clicks for an ecommerce store. The client and I were thrilled. The problem? I learned my lesson the hard way.

SEO

Buffer Marketing

MAY 13, 2025

And if something really clicks, look for ways to repurpose it elsewhere — Rebecca often reworks strong LinkedIn posts into blog CTAs (calls to action). you're raising awareness on a topic How to use campaign engagement metrics For brands, campaign engagement rate is a helpful way to adjust your approach mid-campaign.

Analytics

Sprout Social

MAY 6, 2025

But the reality is that while some brand mentions present valuable opportunities for engagement, others require urgent attention to prevent reputation damage. Without the right tool to comb through your mentions, determining which ones you need to respond to can feel overwhelming. What is brand monitoring?

Branding

Neil Patel

JUNE 25, 2025

Influencer and search ads are the first and second most trusted channels. Examples include an editorial write-up on a news website, a blog post created by an influencer, and social media shares and mentions from your customers. But which channels are right for you? How can you weave them together into an effective strategy?

User-Generated

Martech

APRIL 10, 2025

There are countless tools to choose from the ones everyone knows, the latest AI tools, the obscure ones so why not try them all? But Pinterest is the blogging world’s dirty little secret one of the leading traffic sources behind Google. AI-enhanced marketing for ecommerce ads. AI-enhanced marketing for ecommerce ads.

Content Marketing

Search Engine Land

JULY 19, 2024

With AI taking over more and more platforms being used, all content on the web is now fair game to be used as a training source for generative AI responses. As a result, many brands picked Instagram or YouTube, for instance, and doubled down on them. Enter ChatGPT, leading the movement of generative AI. And guess what?

Management

Duct Tape Marketing

JUNE 18, 2025

Search engine optimization (SEO) is no longer about simply ranking for keywords. In a world where AI overviews often replace the need to click through to your website, your strategy must evolve beyond keywords and clicks. Don’t chase head terms. Focus instead on long-tail queries and content formats that meet user intent more directly.

User-Generated