Animalz blog

JULY 16, 2025

You’ll see it not just in what the content team posts, but in leadership priorities, budget lines, cross-functional rituals, and performance metrics. Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release.

CMO

Animalz blog

JULY 16, 2025

You’ll see it not just in what the content team posts, but in leadership priorities, budget lines, cross-functional rituals, and performance metrics. Some companies publish content that just feels a cut above the rest. The kind you wish you’d created. That teaches you something new. Content that sounds like a real person, not a press release.

CMO

Buffer Marketing

FEBRUARY 13, 2025

At that time, I was working as a CMO at Hunter and just wanted to connect with other marketers in the field. As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. Or rather, helping them find me.

Transform

Orbit Media Studios

JULY 16, 2025

By Andy Crestodina Welcome to the “zero click” world, where websites no longer get traffic. I hear this a lot lately. I hear it from people whom I respect. But I don’t agree with the idea, or at least I don’t think the full story is being told. Yes, top-line traffic to most websites is down. Traffic from organic search to websites is dropping.

Marketers

Animalz blog

JULY 29, 2025

Most importantly, she’s created a collaborative culture where her distributed team thrives despite time zones and competing priorities. “So many people look at content as a cost center, and I want us to be a revenue driver.” Jennifer Clark leads Zoom’s lean content team with one goal: to prove that content drives revenue.

PR

Animalz blog

JULY 8, 2025

Zapier’s CMO said that when Lane Scott Jones showed her four-person blog was driving 454% ROI. Lane Scott Jones turned Zapier’s four-person blog into a 30-person content and corporate marketing team. She grew a four-person blog team into nearly thirty people and now attracts more than 4.5 million monthly visitors.

Thought Leadership

Welcome Software

JUNE 30, 2025

Not long ago, artificial intelligence in marketing was largely a vision of the future—an exciting, but experimental, promise of what might be possible. Marketers dabbled in AI tools—realistically, mostly in silos—kinda unsure of what AI could really do. Adoption was cautious. Impact was inconsistent. Integration was rare.

Transform

Set Up

SEPTEMBER 17, 2024

Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. According to Gartner’s 2024 CMO Spend Survey , many marketing leaders struggle with fragmented analytics, making it hard to track ROI accurately across channels. Last year’s numbers may not be a great indicator of future success.

CMO

Hubspot Marketing

SEPTEMBER 10, 2024

Securing approval for a marketing budget is often tough, especially in times of economic uncertainty. I haven’t been there myself, but my learnings from C-level marketers show the many complexities around marketing budgets. Budget slicing is a common occurrence. Entire initiatives are sometimes shelved.

Marketers

Set Up

NOVEMBER 19, 2024

Set up hosted a LinkedIn Live event led by Set up Founder & CEO, Joe Koufman , that featured Courtney Lewis , the CMO of The Variable, and Elicia Azali , the CMO of Beazer Homes, to unveil the 2024 Set up Marketing Relationship Survey – an annual report that delves into the dynamics between marketing Agencies and Clients.

CMO

Orbit Media Studios

JULY 17, 2025

By Andy Crestodina A small percentage of articles get most of the results. Maybe you’ve noticed. The top performing content, in every industry vertical, generates huge amounts of visibility and engagement, rankings and traffic. They’re the big winners. These articles stand out, both for your audience and in your analytics. What makes them special?

SEO

Adobe Experience Cloud Blog

FEBRUARY 7, 2020

At the end of this blog, y ou’ ll be able to share your resolutions , priorities, concerns, and more. . Source: 2019 CMO Survey, Deloitte. Nearly two-thirds of CMOs say demonstrating the impact of marketing actions on financial outcomes is their biggest communication challenge. * Focus on revenue attribution.

Transform

Adobe Experience Cloud Blog

JUNE 10, 2013

There is also the aspect of large scale IT implementations with high failure rates (think ERP), that run the risk of causing the IT leader to remain cautious in delivering against challenging business priorities. In the past, it was the IT department that controlled technology and infrastructure purchase decisions. IT in a Silo.

CMO

Adobe Experience Cloud Blog

JULY 6, 2015

Here are the top C-Suite personas you may want to speak with and their potential perspectives: The CMO. Marketers should be familiar with the CMO role—and this will probably be your first stop. What does the CMO care about? And what are the questions that each of these stakeholders might ask? Next on the list is your CFO.

eBook

Marketing Insider Group

JUNE 29, 2020

In the years since, I’ve covered some elements of the future of marketing such as how marketing and CMOs have adapted to a more accountable business climate and the digital marketing trends shaping our world. Four major marketing trends emerge from these CMO quotes: Communicating to connect (not promote).

CMO

Adobe Experience Cloud Blog

APRIL 15, 2013

Mason is CMO of iLevel Solutions in New York and markets a cloud-based software platform to private equity firms worldwide. As a CMO, I’m not necessarily hands-on with marketing automation, but I went to the Summit to optimize my plan for content marketing and sales and marketing alignment.

CMO

Adobe Experience Cloud Blog

JANUARY 28, 2014

Author: Brian Kelly It’s no longer enough for a CMO to create “clever taglines” or choose “color palettes” – in 2014, the CMO must be a master of technology. Today’s CMOs are held accountable for revenue generation, which requires a more systematic approach to market engagement, and a deeper understanding of technology.

CMO

Adobe Experience Cloud Blog

MAY 18, 2017

In fact, in a recent survey we did with over 80 executives at the Marketing Nation Summit, this year, 58% said driving revenue growth was a top priority. While growing revenue is a top priority—it is also a top challenge. Yes, it’s great we are finally proving the impact of marketing (we are no longer seen as a cost-center!)

Thought Leadership

Rock Content

DECEMBER 15, 2020

For the CMO, this is indispensable for resource management. This tool allows you to identify the opportunities and threats surrounding the company, leading to a more efficient reflection towards the priorities of your marketing efforts. How can you efficiently create your marketing budget for 2021? Source: Visually.

CMO

Marketing Insider Group

NOVEMBER 10, 2020

As I discussed earlier this year in my BLOG “ Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde ”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing.

Analytics

Adobe Experience Cloud Blog

NOVEMBER 19, 2012

by Jon Miller By now, every CMO understands the need to build a data-driven marketing team. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority. If you aren’t getting the marketing metrics you need, it’s probably because you haven’t made them a priority. Technical savvy.

CMO

Hubspot Marketing

JUNE 27, 2024

As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs. As part of the change, Brewer is eliminating the role of a global CMO and will instead have regionally divided marketing teams with regional CMOs.

Global Marketing

Marketing Insider Group

MARCH 3, 2014

This was also the main focus of a recent article in AdAge , which states that for many successful CMOs, the risk of inaction is greater than the risk that comes with making bold moves. According to Jennifer Warren, CMO of Radio Shack, this is the secret to her success. .” What separates the best marketers from the rest?

CMO

Adobe Experience Cloud Blog

FEBRUARY 3, 2011

by Katie Byrnes The Forrester paper, the CMO Mandate: Adapt or Perish , truly embraces the idea of survival of the fittest. Act continuously by making speed a priority when it comes to dealing with customers and using new channels. To learn more, download the white paper, CMO Mandate: Adapt or Perish , today.

Whitepaper

Hootsuite

MAY 5, 2021

Understand the business priorities. What are the current business priorities? A quick 15-minute meeting between the head of social marketing and the CMO is an effective way to align priorities. When reporting your results , focus on real progress toward the goals and business priorities you established in the last tip.

Management

Marketing Insider Group

NOVEMBER 9, 2020

The pandemic’s impact on marketing budgets continues to play out, but The CMO Survey , published in June 2020, shows a decrease in spending across the board. Image: CMO Survey. The priority of these dollars was: Adopting new marketing technology. The objective of marketing is to attract, engage, convert, and retain customers.

CMO

Marketing Insider Group

DECEMBER 15, 2021

The problem now is making sure you secure your spot in that growth and apply it effectively. Content marketing saw substantial growth after the pandemic, a slightly bittersweet feeling for the industry. Now that things are starting to return to normal in a lot of industries, the concern is how well that momentum will continue. Key Takeaways: .

Content Marketing

Adobe Experience Cloud Blog

JUNE 30, 2015

Tip: As a marketer, working one-on-one with your Social Media Manager helps you both figure out the best plan of attack to amplify your individual programs, giving them the right understanding of the audience, the project timelines, and how it all fits in to the company’s larger set of priorities. If you haven’t, then you should.

Management

Marketing Insider Group

JANUARY 16, 2020

Blogging is the fundamental component of your content marketing strategy. My own research has shown that the more blogs you publish, the more visitors you attract, the more leads you can nurture, and the more conversions you will get! Identify your blog post goals. Did you get that? No brand should cut corners on quality.

Customer

Marketing Insider Group

SEPTEMBER 29, 2014

At the conference I also attended a session from Deloitte where they also presented research on the top objectives of today’s CMO. Last week I attended the ExactTarget Connections conference with nearly 10,000 other digital marketers. And all of us were looking to find out the best way to reach and convert new customers. Web analytics.

Digital Marketing

Marketing Insider Group

JUNE 5, 2012

According to a CMO Council study of more than 200 marketing executives, covered by MediaWeek , marketers are being left behind by the digital age. 23% are trying to figure out where digital fits within their existing strategy and just under 20% reported needing to address this as a strategic priority with management.

CMO

Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. Blogging, email marketing, and social media are the main drivers of brand engagement. Blogging and social media drive customer acquisition.

Content Marketing

Marketing Insider Group

NOVEMBER 16, 2019

Today’s CMOs understand that having a customer-centric mindset and focusing on developing amazing customer experiences is the key to business growth. I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? Marketing isn’t sales.

Customer

Marketing Insider Group

JUNE 7, 2015

We spoke to five senior marketers and CMOs and asked them to share their best advice and insights on what their fellow marketers are excelling in, where they’re lacking, what makes a marketer and their campaigns great, and what we can expect in the future from the marketing industry. Fortunately, we’ve got you covered. Nick Stein.

Marketing Strategy

Adobe Experience Cloud Blog

DECEMBER 16, 2014

But those, as we know, are rare, so we as CMO’s need to create “DaVinci in the aggregate”. Author: Sanjay Dholakia Is everyone looking forward to the holidays as much as I am? For those of you just joining us, welcome. I encourage you to check out my original post about the new era of engagement marketing for context. That means fast.

Marketing Mix

Marketing Insider Group

MAY 14, 2013

Creating an “agile marketing” implementation roadmap which develops against the highest priority areas to generate the quickest value. Looking into a heavy topic today: Big Data for Marketing. “Heavy” because it’s sorta philosophical. I think Big Data for Marketing is more about the questions than the answers.

CMO

Marketing Insider Group

AUGUST 4, 2011

To summarize, the CMO of Kmart stated that TV is easier to measure than Social Media. An alternative approach I would strongly suggest is to conduct detailed customer media consumption research and ensure that your marketing mix models line up at least in relative priority to the media our target consumers are spending the most time with.

Direct Mail