Backlinko

OCTOBER 23, 2024

Sample goals include: Increasing product sales by 30% Boosting organic traffic by 20% in six months Growing email subscribers by 15% this quarter Then, outline the actionable steps you’ll take to achieve each goal. For example, you might launch a new blog series targeting long-tail keywords to achieve your organic traffic goal.

Marketing Strategy

Hubspot Marketing

JUNE 2, 2025

I came with a sales background and a whole lot of time spent chasing leads. Yet, most marketing teams invest heavily in bottom-funnel, high-intent tactics targeting just that 5%. For the first year, we were top-of-funnel focused. Instead, our mission was to produce the most engaging sales content on the planet.

Branding

Hubspot Marketing

DECEMBER 30, 2024

So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Before you know it, you're looking at 10,000 product collections, a cornucopia of blog content, and a tonne of product categories, thinking, Where do I even start this month? I know, what a sweet summer child I was!)

eCommerce

Unbounce

JANUARY 6, 2025

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. Updated on January 6, 2025.

User-Generated

Buffer Marketing

DECEMBER 16, 2024

Dub Best for funnel analysis Dub shines in a few key areas. For one, Dub's analytics lets you track clicks, leads, and sales for your shortened URLs so you know how your marketing efforts trickle down the sales funnel. Analytics let you track the impact of short links on your sales funnel.

Price

Hubspot Marketing

DECEMBER 2, 2024

Their enthusiasm about AI's ability to improve everything from business operations to AI marketing funnels piqued my interest. So let’s get into how you can incorporate AI into your marketing funnel. AI Marketing Funnel Opportunities I’ve seen AI make a significant difference when it comes to prospecting and lead scoring.

Customer Journey

Sprout Social

SEPTEMBER 19, 2024

Influencer marketing ROI can appear at any stage of the customer journey, from securing interest at the top of the funnel to converting a sale at the bottom of the funnel. Conversions Influencer campaigns can directly lead to conversions and even sales with the right approach.

Influencer Marketing

Customers.ai

DECEMBER 18, 2024

The real challenge – the part that separates good marketers from great ones – is figuring out what these visitors want, guiding them toward the right funnel, and turning them into legit leads who actually convert. Its about using that data to understand intent, prioritize opportunities, and build connections that lead to sales.

Whitepaper

Hubspot Marketing

JUNE 30, 2025

You will be our ear to the ground to route the appropriate marketer, sales rep, and/or support rep to social conversations. Bonus experience and skills include Adobe Creative Suite, demand generation, inbound marketing, and blogging. If you aren't taking business blogging seriously enough, now would be the time.

Management

Customers.ai

DECEMBER 4, 2024

when your sales team is pumped about all the new leads you identified but you’re just a chill guy. Think downloadable templates, checklists, or bonus guides that directly relate to your blog post topic. Canva’s blog posts often feature content upgrades like downloadable templates for users looking to elevate their designs.

CRM

Hubspot Marketing

DECEMBER 3, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. Optimize for lead generation and sales. Driving sales through pins is a primary reason so many businesses are starting to show up on the website rather than keep their focus solely on social media.

Product

Martech

JULY 1, 2025

Campaign planning in a vacuum Marketing teams often plan and execute campaigns in isolation, without much input from teams like sales, product or customer success. This results in campaigns that fail to align with sales goals, product launches or customer needs. Dig deeper: The anatomy of marketing funnel automation 4.

Thought Leadership

Backlinko

NOVEMBER 29, 2024

And how it’s guiding people through the sales funnel. This could be sales, email newsletter signups, or anything else that drives value for your business. You’ll see: Which pages they visit How long they stay How they convert into leads or sales Feeling overwhelmed by all the data? Want to get really fancy?

Analytics

Hubspot Marketing

MARCH 3, 2025

We covered all the basics: paid campaigns, blog content, and email marketing. It involves collaboration between product, marketing, and sales teams to remove friction and improve the customer experience at every stage. Sales cycles. When I worked in-house at a SaaS company, marketing felt like an endless challenge.

Customer Acquisition

Customers.ai

DECEMBER 23, 2024

Binging your blog? What to Do : Add these insights to your CRM to create enriched profiles that help your sales and marketing teams tailor their approach. What to Do : Use predictive insights to send personalized follow-ups or prioritize high-intent leads in your sales funnel. Are they glued to your product pages?

Price

Hubspot Marketing

JANUARY 17, 2025

Something that had both meaningful influence on top-of-funnel metrics and practical usability across our marketing team. For example, if someone downloaded marketing-related content, we'd send them more marketing resources rather than sales content. We needed something that was a total game-changer. But what and how?

Transform

Customers.ai

JANUARY 7, 2025

website visitor identification, customer journey insights and remarketing platform to skyrocket conversions and sales. Save the detailed questions for later down the funnel. Digital Products: Sign up and get exclusive access to our pre-launch sale. Talk and learn about sales outreach automation with other growth enthusiasts.

Customer

Martech

JANUARY 17, 2025

When your prospects walk into a sales call with little to no research, they expect one thing from your marketing team: trust. A recent study showed that while 96% of prospective customers do some form of research, only 25% of prospects do significant research before a sales call. Thats a significant opportunity.

Transform

Lynton Web

DECEMBER 29, 2024

Closed-loop reporting shows how prospects move from first touch to final sale. Sales teams can close deals faster because they know precisely when and how to engage. Let's Talk About the Funnel Think of your customer journey as a story that unfolds across four distinct yet interconnected chapters and stages in a funnel.

Customer Journey

Hubspot Marketing

JUNE 19, 2025

There’s been so much noise (or insight, depending on how you look at it) about how buying committees are getting bigger and sales processes are more complex. Then, it’s the sales enablement team. They post the blog on their website. What’s the full funnel of that channel?” One day, it’s the CRO. But, what happens next?

Marketing

Backlinko

JULY 15, 2025

One week, you write blog posts. Solution Aware content includes: Case studies How-to guides and educational content Podcast episodes or blog interviews Interactive tools or quizzes to assess needs or priorities Video testimonials from customers Problem Aware In this stage, prospects know they have a problem.

Customer

Backlinko

APRIL 29, 2025

But, three stand out for driving customers through the buying funnel: informational, commercial, and transactional keywords. Informational Informational terms drive top-of-funnel traffic to your website. Let me break down a 6-step ecommerce keyword research process to drive sales and rewrite your growth trajectory. to 22.1%.

eCommerce

Marketing Insider Group

DECEMBER 9, 2024

Your objectives might include increasing organic traffic, ranking for specific keywords, improving engagement, or supporting your sales funnel. Blog posts, case studies, whitepapers, and videos are popular formats that help improve search rankings. What do you want your content to achieve?

SEO

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. He adds: Because cornerstone content is also more top-of-funnel 'ultimate guide' style content, it's often your audience's first big touchpoint with you. Interest piqued? The kicker?

SEO

Sprout Social

JULY 23, 2025

Affiliate marketing is a performance-based marketing strategy where businesses pay commissions to external partners (affiliates) for driving sales, lead generation or other desired conversions through their promotional efforts. The right tools make managing either strategy—or both—surprisingly straightforward. What is affiliate marketing?

Affiliate Marketing

Litmus

SEPTEMBER 25, 2024

or ‘let’s plug retention and onboarding problems by just putting more people at the top of the funnel.’ Think: eye-catching videos, infographics, or a scroll-worthy blog post. Metrics to watch: Conversion rate, average order value (AOV), cart abandonment rate, sales conversion rate. Quick tip: Make it easy to share.

Management

Hubspot Marketing

SEPTEMBER 24, 2024

Predictive analysis in CRMs looks at customers trend s, helping sales and marketing to make data-driven decisions about what to do next. You will have your blog post outline. Well, 85% of marketers and sales pros agree that AI is a very effective tool for content creation and quality. Still unsure? 5, with over 11,000 reviews.

User-Generated

Hubspot Marketing

NOVEMBER 29, 2024

This could lead to lackluster sales, financial failure, and potential customers who are still suffering from their original problems. And if you’re like me (or you work in another field, like sales or customer service), you might not be as familiar with product marketing managers or their roles.

Product Marketing

Hubspot Marketing

JANUARY 28, 2025

Its figuring out where to spend your money so it delivers the best results more sales, leads, or brand awareness. Facebook ads cost $2 per click and bring in $5,000 in sales. Is it leads, sales, views, or a different metric? Use profit-first funnel analysis. A real-life example comes from Penfriend , an AI blog writer.

Non-Profit

Orbit Media Studios

OCTOBER 30, 2024

They are the high consideration phrases, farther down the funnel. Make sure that AI can crawl your website For starters, don’t use your robots.txt file to block AI bots from ingesting your website and blog. So publish insights and advice on many relevant, industry blogs. Today, only certain keyphrases lead to clicks.

SEO

Animalz blog

MAY 15, 2025

Instead of relying solely on traffic, elevate full-funnel conversions as your north star. Systematically Cover Every Relevant BOFU Keyword Bottom-of-funnel (BOFU) content captures searchers actively evaluating tools or ready to make a purchase. But dont stop at identifying which blog posts or product pages convert best.

Thought Leadership

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Using content gap analysis to nail BOFU (Bottom-of-the-Funnel) content.

Marketing Strategy

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. They pitch and publish on other blogs. is one of the questions. I can take it!

Marketing

Hubspot Marketing

APRIL 15, 2025

This usually means more top-of-funnel content. When I was still deciding on a MacBook version and confirming that I wanted Apple over Windows, I looked for content like blog posts, comparison articles, and product reviews. Pro tip: Dont make the mistake of thinking customer journey maps are the same as sales funnels.

Customer Journey

Martech

JULY 22, 2025

We’re researching CRMs in the carpool line, adding groceries to an app between meetings or skimming industry blogs while streaming a show. sales reaching $2.7 Letting go of rigid funnel thinking unlocks something far more valuable: curated moments of trust. Nobody operates in work mode from 8 a.m. and consumer mode after hours.

Gen Z

Martech

APRIL 23, 2025

Here’s how: Prompt : “Create a realistic image for a blog post titled ‘Why B2B Buyers Don’t Trust Your Content.’ Dig deeper: Beyond the funnel: A new approach to content marketing 3. Dig deeper: The art of natural funneling How to lead your readers without forced CTAs 5.

Whitepaper

Backlinko

FEBRUARY 7, 2025

Think web research, customer feedback, and sales conversations. One of the main assets we built was a battlecard to arm sales with new talk tracks whenever they went against this competitor in a new deal or a renewal project. I used Semrush to dig deeper into these competitors and evaluate each blog.

Price