Search Engine Land

JULY 29, 2024

Change is the only constant in today’s rapidly evolving digital marketing landscape. As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. How GEO differs from SEO. How is GEO similar to SEO?

User-Generated

Marketing Insider Group

JANUARY 6, 2025

Inbound marketing focuses on drawing prospects toward your brand through meaningful content, and blogs often take center stage in this approach. Quick Takeaways Blog writing attracts organic traffic by addressing audience questions and optimizing for search engines, boosting visibility and engagement.

Inbound Marketing

Hubspot Marketing

AUGUST 28, 2024

When it comes to technical SEO and AI, specifically, I set out to answer three burning questions: Are SEO folks using AI? To find answers, I contacted members of HubSpot’s technical SEO team and practitioners from my external network. AI can be leveraged in various ways to help your technical SEO strategy. If so, how?

SEO

Backlinko

JULY 22, 2024

If done well, SEO (search engine optimization) can send thousands of targeted visitors to your website every month. Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. It has taken over a decade to reach this point, but our approach to SEO has remained consistent. Okay, ready?

SEO

Marketing Insider Group

SEPTEMBER 3, 2024

As you focus on SEO, social media, content creation, and PPC campaigns, it’s easy to overlook critical steps. Quick Takeaways Use detailed checklists for SEO, content marketing, social media, email marketing, and PPC to streamline your digital marketing efforts and avoid missing key steps. Content Marketing Checklist 1.

Digital Marketing

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. A better way is to approach it as a co-pilot.

Transform

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. The right AI marketing tools will help you automate repetitive tasks, make data-driven decisions, and unblock your creativity. Buffer: Create social media posts and ideas Buffer (hi! The cool thing is you get a lot of control. Pricing : Starts at $19.79/month

Price

Backlinko

OCTOBER 16, 2024

SEO jobs are booming. The global SEO industry is projected to reach $157 billion by 2032. (Up Businesses NEED skilled SEOs to compete in the digital space. But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Is SEO worth learning in 2024?

SEO

Backlinko

SEPTEMBER 6, 2024

In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. What’s the Best Chrome Extension for SEO? Let’s get started!

SEO

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. At first glance, it makes sense. YouTube and Google Search seem like close cousins. The same company owns them.

SEO

Backlinko

JULY 19, 2024

Rank tracking tools let you monitor your SEO performance over time. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. So you can find the right solution to improve your website’s SEO. This makes it easier to digest complex SEO data.

SEO

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior. E-A-A-T is paramount.

User-Generated

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. So, why bother? Heres how.

SEO

Hubspot Marketing

SEPTEMBER 20, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. He told me, “In my experience, native blog posts created with a regional SEO approach bring 4x more traffic on average than localized blog posts.” Here in the U.S.,

Customer

Orbit Media Studios

OCTOBER 30, 2024

This is especially true for content marketers and SEOs. This moment, like many others over the last 30 years, is a marker in history. Everything before this time was pre-AI. For marketers, AI brings both excitement and anxiety. No channel is more directly impacted by AI than search. The conversation is everywhere and the future is unclear.

SEO

SocialPilot

JANUARY 16, 2025

If youre serious about growing on social media, reaching more people, getting discovered, and eventually generating more business, you must master social media SEO to ensure your content rises above the noise. What is Social Media SEO? But, this social SEO is not just limited to social media. Those days are slipping away.

SEO

Search Engine Land

JULY 10, 2024

Google’s John Mueller touched on this specifically in this Office Hours Hangout from 2022, calling internal linking “super critical for SEO success.” Not only is this good SEO, but it’s also a sound accessibility practice. Internal linking is one of the most under-utilized arrows in the quiver of a site owner. Use internal linking.

SEO

Hubspot Marketing

JANUARY 22, 2025

Blog articles and website pages take time to get crawled and indexed by search engines. Its free to get started, and depending on the platform, it could be a video, image, blog article, or even a product review. Read : Social Media Marketing: The Ultimate Guide Blogging This ones pretty self-explanatory, so Ill be quick.

Gen Z

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Marketing Insider Group

AUGUST 27, 2024

Optimizing your website for SEO, creating valuable content, and engaging on the right social media platforms can reach and attract your audience. These organizations could be looking for a change because their current manufacturer isn’t meeting their needs. The manufacturing space will have an estimated output of $35.2

Manufacturing

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups. SEO goes beyond keywords.

Thought Leadership

Martech

AUGUST 15, 2024

In my last article, we talked about how marketing systems will change with the acceleration of AI, affecting roles, processes and workflows. A smaller organization may have someone who handles all of digital marketing, a larger organization typically has specialists for social media, SEO, and email marketing. But buyer beware.

Marketers

Backlinko

DECEMBER 6, 2024

He generates most of his websites traffic with SEO and YouTube content. A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. This framework helps you map ideal interactions. It identifies drop-off points and guides customers to purchase.

Customer Journey

Backlinko

NOVEMBER 29, 2024

SEO analytics involves digging into your site’s data to see how it’s doing. At Backlinko, SEO analytics is central to what we do. This guide will show you how to use SEO analytics to make data-driven decisions. Plus, I’ll show you how to create reports that prove the value of your SEO efforts to clients and stakeholders.

Analytics

Martech

JANUARY 23, 2025

Hubspots SEO strategy is the talk of the SEO world today. HubSpots blog seems to have taken most of the impact. What Google might call SEO-first content (or helpful content). Some of the topics seeing huge declines for HubSpot appear to be blogs about famous quotes, writing a resignation letter, and cover letter examples.

SEO

Backlinko

JUNE 12, 2025

If you’re already doing quality SEO, you’re 70% of the way there. How Discovery Has Changed Discovery is fundamentally changing: Old way: Google → Click → Explore → Decide New way: Ask AI → See mention → Visit directly later And different generations use LLMs differently. There’s A LOT to think through here.

SEO

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Because algorithms and search patterns are always changing, there’s no such thing as a perfectly optimized website.

Price

Orbit Media Studios

OCTOBER 16, 2024

By Andy Crestodina I’m an SEO. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Then we’ll share an SEO framework for each approach. Every SEO has started here. This could work.

SEO

Hubspot Marketing

SEPTEMBER 23, 2024

I work in and around SEO on a daily basis. And although I’m on the content creation side of things, I can tell you with certainty that SEO budgets impact every part of the process. It’s obvious to me when companies have a clear SEO budget and when they don’t. Let’s review how to create an SEO budget for maximum ROI.

SEO

Hubspot Marketing

JUNE 30, 2025

After all, if you’re hiring for a technical SEO role, you don’t want to create a description that will attract newbies. I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. So I like to think of job descriptions as being a powerful tool for advertising your company.

Management

Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? Tell the writer what the content goal is; maybe its a blog post to address demand for a certain keyword, or maybe you need ad copy and a variety of CTAs for a new product.

Logistics

Hubspot Marketing

DECEMBER 12, 2024

Digital content includes, but is not limited to: Blogs/Articles Videos (Static and Live) Podcasts Images (Photographs, Graphics, Infographics) Emails (Newsletters, RSS feeds, transactional emails) Downloads (Guides, Reports) Webinars Templates Interactive Tools (Quizzes, Calculators, etc.) Table of Contents What is digital content?

Tentpole

Orbit Media Studios

JANUARY 8, 2025

Testimonials are powerful because they change the messenger for those key messages. Letting the visitor know how well you do it. The first part is easy. The header and the navigation labels tell the visitor what you do. In a split second, they answer the question Am I in the right place? The second part is hard. Twenty percent? Fifty percent?

Copywriting

Backlinko

JULY 15, 2025

One week, you write blog posts. They’re asking questions like “What is SEO software?” Random content creation is the top reason you won’t see ROI from your content marketing. The next week, you film some YouTube videos. Then, you stop publishing for three months. But forget what you’ve been taught in the past.

Customer

Backlinko

AUGUST 19, 2024

And we’ve analyzed what their introduction means for the world of SEO. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes. Change them with the Replace and Add buttons.

User-Generated

Marketing Insider Group

APRIL 21, 2025

Trends change, search engines update their algorithms, and user expectations shift. Keeping up with these changes requires time and technical knowledge that many small business owners simply dont have. Scalability and Flexibility As businesses grow, their website needs will change.

SEO

Marketing Insider Group

JULY 15, 2024

How we present and consume information is changing, and it’s up to marketing professionals to keep up with the trends. Implementing content design improves SEO, increases conversion rates, and enhances brand perception. The days of focusing on catchy headlines or attractive visuals are over.

SEO