Search Engine Land

JULY 29, 2024

Generative engine optimization (GEO) is the latest major development revolutionizing the way people search and interact with information online. How generative AI/answer engines work. GEO positions your brand to appear in AI-generated results when users search for queries related to your products, services or areas of expertise.

User-Generated

Hubspot Marketing

JANUARY 16, 2025

Metrics such as views, engagement, shares, and backlinks are tracked to analyze content quality and performance. While you can use generic tools such as ChatGPT (and I'll share a prompt in a minute), a huge benefit of the content scoring process is choosing specialized tools that deepen your understanding of your content. Guess what?

Analytics

Hubspot Marketing

DECEMBER 12, 2024

Ill also share what some industry thought leaders predict digital content will look like next year. Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. From toddlers to senior citizens, everyone today wields a mobile device. Digital content.

Tentpole

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

JUNE 30, 2025

I’ve encountered countless job descriptions during my time as a marketer and have learned a thing or two along the way. Not surprisingly, 52% of job seekers say the overall quality of a job description is an influencing factor when they decide to apply for a job. Ask for realistic requirements for your candidate pool, given your compensation budget.

Management

Backlinko

JULY 15, 2025

One week, you write blog posts. Random content creation is the top reason you won’t see ROI from your content marketing. The next week, you film some YouTube videos. Then, you stop publishing for three months. But forget what you’ve been taught in the past. Start with people ready to buy (most aware) and work backward. Even better?

Customer

Backlinko

JUNE 12, 2025

But suddenly…more people are searching for your brand. New research from Semrush reveals a seismic shift happening right now: LLM traffic will completely overtake traditional Google search by 2027. The next step is to ensure your expertise is recognized by AI systems. You lost half your Google traffic. What’s going on?

SEO

Search Engine Land

AUGUST 1, 2024

In the evolving world of SEO , staying ahead means adapting to new technologies like Google’s AI Overviews and OpenAI’s ChatGPT. This article explores how these tools function, offers strategies for optimizing your site today and anticipates future changes in search engine technology and user behavior.

PR

Sprout Social

JULY 15, 2025

For example, Sprout Social’s AI-powered Influencer Marketing platform helps you find authentic, brand-safe creators based on the topics your audience engages with most. You should also understand your competitors’ overall share of voice compared to your organization’s share of voice on the topics that matter to your brand.

Analytics

Backlinko

SEPTEMBER 6, 2024

That’s what Chrome extensions can do for you. In fact, Leigh McKenzie, head of SEO at Backlinko, uses Chrome extensions to speed up many daily SEO tasks. I couldn’t work as an SEO without all of my favorite extensions. First, read our comprehensive review of the best Chrome extensions for SEO. Let’s get started! It’s a tedious process.

SEO

Hubspot Marketing

JULY 18, 2024

Which AI tactics will keep your site relevant and engaging as website strategies shift from broad audience capture to hyper-personalization? The days of designing websites solely for broad audience capture and search engine optimization are well behind us. High-Impact AI Strategies for Optimizing Your Website 1. Let’s dive in.

Transform

Sprout Social

JANUARY 29, 2025

AI in content marketing is transforming how marketers like you have traditionally worked. A Sprout Social Pulse Survey from Q2 2023 reveals that 71% of social marketers have already integrated AI and automation tools into their workflows and 82% of them report positive outcomes. This growing change isn’t lost on marketers.

Content Marketing

Search Engine Land

JULY 11, 2024

As AI-generated content becomes more prevalent and sites like Reddit are dominating , original research is at its most necessary. Most importantly, no AI tool can replicate insights derived from proprietary research. Data gathering through original research has long been hailed as the ultimate tool for link building.

Whitepaper

Buffer Marketing

NOVEMBER 14, 2024

Embed keywords into your username and name The  Instagram algorithm  prioritizes search results containing keywords in the name and username. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Collaborate with Instagram creators or other small businesses 11.

Social Media Marketing

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Search Engine Land

AUGUST 30, 2024

Welcome to the first installment of our article series on artificial intelligence (AI) for marketing beginners. This aims to demystify AI, providing foundational knowledge and practical insights on how AI can help your marketing efforts. What is AI? Why is AI significant in marketing? Self-correction.

Transform

Backlinko

JULY 26, 2024

It can also help you identify and fix grammatical mistakes, spot AI-generated content, and detect plagiarism. 5 stars ( 40+ reviews ) Pricing Free plan, Plus at $20/month, Team at $25/month/user, Enterprise at custom pricing ChatGPT is one of the most popular AI writing generators. 5 stars ( 500+ reviews ) Capterra Rating 4.6/5

Price

Hubspot Marketing

APRIL 17, 2025

Ive spent decades analyzing shifts in marketing, but the rise of AI agents is the most disruptive one yet. For example, Adobe recently introduced AI agents that brands can use to help consumers navigate through their websites. To find out, I put three leading AI agent-powered tools to the test by assigning them real marketing tasks.

User-Generated

Hubspot Marketing

DECEMBER 30, 2024

On the latter, I'd like to express my gratitude upfront to everyone who shared their insights below. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. Below, some incredible SEO specialists and I share the key benefits of adding this process into your content marketing strategy.

eCommerce

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. Here's what I’ll cover below: What is a rank tracker tool? What makes a great rank tracker tool?

Price

Hubspot Marketing

SEPTEMBER 24, 2024

As the cofounder of a boutique B2B marketing agency, I’m always looking for the best AI tools for B2B marketing — partly for me and partly for my clients. The more time I spend getting acquainted with automation and AI, the more comfortable I’ve become with the genuine benefits AI can bring to marketing and business.

User-Generated

Search Engine Land

SEPTEMBER 18, 2024

Podcast link building works by creating compelling content that naturally earns high-quality backlinks through shares and mentions. By providing guests with valuable content to share within their networks, you encourage organic link creation from their respective platforms (and profiles) back to your podcast episodes.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Backlinko

MARCH 26, 2025

The challenge with AI, or any technology, is that we want the easy way out. And for mediocre content, AI is the perfect solution. For example, I used AI extensively to write this article. AI has made me realize how much I can improve my content. AI has made me realize how much I can improve my content.

eCommerce

Martech

OCTOBER 18, 2024

Using LinkedIn personally is very different from using it for marketing. Fully understanding the business social media site can boost your marketing efforts, but there is a lot to learn. To help you, we’ve put together this guide. Table of contents What is LinkedIn? More than 70% are from outside the United States. billion by 2027.

User-Generated

Backlinko

JULY 19, 2024

Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. That’s why we put together this list of the five best rank tracking tools for businesses, SEO agencies, and blogs of all sizes. And share your progress with clients or stakeholders.

SEO

Backlinko

FEBRUARY 7, 2025

Prospects were choosing AI marketing solutions over traditional agencies. Our takeaway was that clients often felt disconnected with AI-based marketing strategies. This is unique to us since we combine AI efficiency with human strategic oversight. His team gathered intel to solve a specific challenge.

Price

Marketing Insider Group

MAY 13, 2025

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. Its what happens when your audience finds you naturally through search engines, content shares, backlinks, and social buzz rather than through paid ads.

PR

Search Engine Land

JULY 23, 2024

Getting started with digital marketing Every time a business opts for online marketing, the first and foremost thought is how to establish a presence on Google and other search engines. Most user searches are conducted on search engines first. What does search engine optimization (SEO) include?

Digital Marketing

Orbit Media Studios

NOVEMBER 13, 2024

The result is a long term study that tracks blogging trends and statistics. How long have you been blogging?” Let’s compare the marketers with 15+ years on the job to the marketers who are newer, and have only been blogging for a few years. Many of our content heroes share their insights below. is one of the questions.

Marketers

Hootsuite

JULY 15, 2025

AI can take a half-baked voice note and turn it into a solid outline before I’ve even finished my first coffee. We’re moving faster, working smarter, and finding new ways to collaborate with AI. In this guide, I’m sharing the best ChatGPT alternatives to power up your marketing workflow.

SEO

Search Engine Land

AUGUST 21, 2024

A lot has changed over the past year while I’ve been waiting for “ the best AI video generators for creators and marketers ” to emerge. The list of leading contenders got scrambled six months ago when OpenAI announced Sora, “an AI model that can create realistic and imaginative scenes from text instructions,” on Feb. And waiting.

Transform

Hubspot Marketing

JULY 30, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. If your main feed isn’t serving you the inspiration you’re looking for, don’t be afraid to scroll through the search page or ask the Meta AI feature to show you fresh posts from new-to-you creators.

Product

Backlinko

JULY 1, 2025

And they did it by sharing a no-frills look at how they make their treats: @toastedmallow Cookie dough filled marshmallows!! This is because it can majorly boost your visibility in Google Maps and local search results. Your small business doesn’t need a huge budget to get noticed. Take Edeles Candles, for example.

Marketers

Duct Tape Marketing

DECEMBER 20, 2024

No surprise a lot of these trends are powered by AI. Hyper-Personalization Powered by AI 2. Generative AI: Revolutionizing Creative Production 4. AI-Driven Marketing Orchestration 5. The Power of AI Embracing Digital Minimalism Marketing Trends 2025: What to Expect 1. Thats just where we are right now.

Market Trends

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. In this blog, I will walk you through the step-by-step process of doing content gap analysis and explore best practices to do it right. Think about it. Table of Contents What is a content gap analysis?

Marketing Strategy

Hubspot Marketing

APRIL 8, 2025

As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches. As one of the most visited sites in the world, it holds thousands of communities and the best answers to countless Google searches. The internet is full of opinions. million use it weekly. respectively.

Gen Z