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The Art and Science of Content Marketing: Strategies for Impact

Rock Content

Content marketing today is a two-sided coin of sorts, requiring both art and science to accomplish necessary goals. However, without data-driven guidance to steer you in the right direction, you may find yourself drowning in the tide of information already available. Other brands will find success while you watch.

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Marketing, the Applied Division of Psychology

Set Up

This Industry blog explores the ins and outs of the Professional Service industry. However, the most notable of all changes has been the use of data. This trend will only get stronger as companies begin to leverage their own data to drive decisions, changing the role of the CMO and agencies forever.

Transform 105
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How to use analytics to measure and optimize landing page performance (and why you really should) 

Unbounce

/ Conversion optimization How to use analytics to measure and optimize landing page performance (and why you really should) By Melody Sinclair-Brooks. With nearly a decade of experience working in rapidly scaling online businesses, she is passionate about transforming data into actionable marketing strategies. First things first.

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How social media consistency drives business results

Sprout Social

In this piece, the team behind Figo’s social media presence shared their tips for maintaining a regular social cadence and translating results to larger company goals. In 2022, Figo Pet Insurance went all-in on their organic TikTok strategy. and their efforts led to audience growth, multiple viral videos and revenue-driving ads.

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AI-powered content marketing: A startup’s guide to success

Search Engine Land

Use AI-driven analytics to segment your audience and deliver personalized content recommendations, emails, or advertisements. They are increasingly prevalent in a variety of industries. Many companies now view artificial intelligence as a standard tool, particularly in marketing and sales. Digital tools come to the rescue in this scenario.

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SEO Forecasting: Your Key to Navigating Google’s Evolution

Marketing Insider Group

No, we don’t have a crystal ball, but who needs one when you’ve got the magic of data and predictive analytics? It’s time to wave goodbye to the days of guesswork and say hello to strategic, data-driven decisions. So, buckle up as we dive into the world of SEO forecasting. Remember BERT from 2019?

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Small Business Marketing: 6 Proven Strategies for More Reach

Backlinko

Google Analytics also helps with market research. It provides essential audience data on who visits your website. It’s about putting your business in the spotlight, grabbing attention, and turning that into revenue. This guide will teach you how to market your small business using six best practices. Let’s begin.

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