Hubspot Marketing

JULY 16, 2024

So, while I’m not a fan of using it to create articles, I must say that I’m impressed with how helpful it can be for SEO. Table of Contents How to Use ChatGPT for SEO Benefits of ChatGPT for SEO Limitations of Using ChatGPT for SEO Tips for Improving SEO With ChatGPT How to Use ChatGPT for SEO What exactly is this AI tool capable of?

SEO

Hubspot Marketing

NOVEMBER 26, 2024

Either way, it seems like all of our favorite channels are actively competing for gold, which presents quite the range of social media marketing challenges for us. And how can we create content they’re actually interested in? These are all fair questions. Top 6 Social Media Marketing Challenges in 2024 1.

Social Media Marketing

Hubspot Marketing

JULY 12, 2024

So how do you measure a community? That’s not a rhetorical question. I spoke with a panel of four experts — from CCOs and Directors to program managers in the trenches — and asked what metrics they use themselves. They say if you can measure it, you can manage it. It’s easy to get misled by the wrong numbers.

Management

SocialPilot

OCTOBER 14, 2024

Online reviews are the new word of mouth that affects the purchase decisions of your target market consumers. In this blog, we will share best practices for managing Google Reviews, a crucial aspect of your online business reputation. Let’s dive into how to manage your Google reviews: 1.

Management

Buffer Marketing

NOVEMBER 14, 2024

Cross-promote your Instagram handle on other channels 5. Find your best times to post on Instagram 6. Build an Instagram marketing strategy 7. Build an Instagram marketing strategy 7. Here are 13 steps you can take for organic Instagram growth, in the order we recommended doing them. Let's get into them all.

Social Media Marketing

Backlinko

JUNE 12, 2025

In this guide, you’ll learn: Why Google rankings are no longer your best growth signal What LLM visibility actually means How to track and influence this new layer of search that’s driving brand discovery Let’s start with what your current analytics are struggling to see. What’s going on? The good news?

SEO

Orbit Media Studios

DECEMBER 17, 2024

By Andy Crestodina I recently led a full-day workshop at the MarketingProfs B2B Forum called AI for B2B Content and Lead Generation during which I shared dozens of AI methods and prompts for content marketing, SEO and lead generation, Marketing Profs, as usual, wanted to max out the awesomeness levels, so they asked me to create a workbook.

Thought Leadership

Hubspot Marketing

JULY 22, 2024

I’m a big fan of not having to scroll through a page of results to find a quick answer, so I’m excited to see how it continues to evolve. How will this affect the type of work we do, and how will we need to adapt our writing for AI-driven search ? I searched “how long are movies usually in theaters.”

User-Generated

Buffer Marketing

NOVEMBER 4, 2024

Whether you are a seasoned social media marketer, a marketer looking to venture into  social media  marketing, or a business owner who wants to leverage the enormous power of social, it’s helpful to know about the most popular social media platforms out there right now. Instagram 5. Facebook 2.

Branding

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. This article covers how to do SEO for your website in 10 digestible steps. We interviewed Andrew Peluso, owner of Bananas Marketing Agency , for his expert advice on getting started with SEO. Okay, ready? Let’s start with step one.

SEO

Hubspot Marketing

NOVEMBER 12, 2024

Welcome to Creator Columns , where we bring expert HubSpot Creator voices to the Blogs that inspire and help you grow better. One of my favorite parts of experiential marketing is the research and discovery process. How to Use Research and Discovery to Build Your Next Event 1. You’re not just asking, “Who are they?”

Energy

Hubspot Marketing

MARCH 14, 2025

If youre staring at a blank screen (weve all been there) trying to figure out how to develop a marketing brief, there are a few questions you can ask yourself to get to the heart of the problems and solutions your campaign will address. Writing a great marketing brief will give you a strong foundation for your campaign.

Marketing

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Hubspot Marketing

JULY 29, 2024

How to make a latte?” which turns into “How bad is caffeine for you?” Often, though, I’ve found myself frustrated by how many times I have to reword the same query in traditional search engines to nudge the browser to comprehend what I’m asking. The tool then recommends how you can perform your performance.

Price

Martech

JULY 29, 2024

See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. I am the first generative AI chatbot for marketing technology professionals. Here’s something somebody asked me! Here’s how this relationship typically works: 1.

Management

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. For many searches, Google search results now start with an AI overview at the top. We can see the impact all around us. Disruption one!

SEO

Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. I have been since the early days of blogging. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. It’s the moment you have an insight that your readers may find interesting. Dots connected. Others are not.

SEO

Hubspot Marketing

OCTOBER 14, 2024

Tackling marketing without a solid plan is like putting together a puzzle without all the pieces — I know this firsthand. Before using a marketing strategic framework, my efforts often felt scattered, with no real direction. Table of Contents What is a marketing strategy framework?

Marketing

Sprout Social

JULY 24, 2024

The success of your business depends on how well you engage your customers. So you should stay on top of your customer engagement metrics to improve various aspects of your performance. Use this to find out the metrics that matter and how you can measure them. What are customer engagement metrics?

Customer

Buffer Marketing

JULY 18, 2024

The same principle applies to  digital marketing. How can you work smarter and faster with SEO? Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario. Here are the best free SEO tools on the market that will fill up your toolkit with options for every scenario.

SEO

Orbit Media Studios

JANUARY 8, 2025

Letting the visitor know how well you do it. In a split second, they answer the question Am I in the right place? Now ask yourself: if a start-up competitor formed today, how much of this page could be on their site? In other words, how much of your page is unique to your brand? The first part is easy.

Copywriting

Hootsuite

OCTOBER 22, 2024

Your employees are one of your biggest untapped marketing resources — and psst, they’re already on social media. Bonus: Download a free employee advocacy toolkit that shows you how to plan, launch, and grow a successful employee advocacy program for your organization. What is employee advocacy?

PR

Hubspot Marketing

JANUARY 22, 2025

Well, the same goes for organic marketing minus the juice part. Organic marketing is all about naturally attracting your audience to your brand or business. But how do you do that especially in a saturated market like 2025? But how do you do that especially in a saturated market like 2025?

Gen Z

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. So we published a free tool with a supporting blog post on the same topic. Thats the power of finding competitor keywords. Whether its budget-friendly options, niche markets, or untapped audiences. For instance, Ahrefs gets an estimated 2.5k

SEO

Backlinko

DECEMBER 29, 2024

SEO has many benefits for plumbersespecially if youre at the top of the search engine results pages (SERPs). Want to know why some plumbing businesses dominate Google’s first page while others struggle to get noticed? It’s not luck. These plumbing companies all focus on the same core SEO strategies. per month in Google Ads.

SEO

Hubspot Marketing

JUNE 19, 2025

I see a lot of marketing teams stuck in the same cycle: They believe in content. Add that the CEO is asking why the competitor is “suddenly everywhere.” Oh, and internally, there’s no real alignment on who you’re talking to, what you’re trying to say, or how you’re measuring success. They’re creating constantly. What’s working?

Marketing

Hubspot Marketing

DECEMBER 24, 2024

But, it did completely revolutionize how I think about and implement content strategy. As a junior content marketer, it gave me my first logical framework for creating, organizing, and managing content production. I remember exactly where I was when I stumbled upon the concept of cornerstone content for the first time.

SEO

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. Here are some examples: BrandAnnual Revenue *All figures in USD Hush Blankets $48M Product Validation Mid Day Squares $20M Content Marketing TBH Skincare $6.5M Then invest thousands in inventory and marketing, hoping customers will buy. You follow trends.

eCommerce

Backlinko

AUGUST 19, 2024

Google’s AI Overviews are a search feature that uses generative AI to provide quick answers directly in search results. In this (evolving) article, we cover: What AI Overviews are How AI Overviews affect SEO How you can optimize for AI Overviews AI Overviews are a fairly new feature, and they are subject to frequent changes.

User-Generated

Hubspot Marketing

DECEMBER 4, 2024

Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? How to Develop a Newsletter Content Strategy Newsletter Content Trends Newsletter Content Ideas What is newsletter content strategy? B2B newsletters serve a very different purpose from email marketing or email promotions.

Education

SocialPilot

JULY 12, 2024

By breaking down the data gathered from social media channels, you can learn what makes people tick, prove the ROI of your social media efforts, and tailor your marketing campaigns accordingly. What all gets covered in social media analytics, you ask? This leads us to an important question: Why is Social Media Analytics Important?

Analytics

Hootsuite

OCTOBER 18, 2024

A social media marketing strategy is a summary of everything you plan to do and hope to achieve on social media. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing. In this post, we’ll walk you through a nine-step plan to create a winning strategy for social media marketing.

Social Media Marketing

Martech

JANUARY 8, 2025

Marketing teams play a crucial role in optimizing tools, content and communication throughout the sales process. Dont make scheduling harder than it should be Nothing kills momentum faster than an endless back-and-forth to find a time that works for everyone. Youve been there: “How about Tuesday at 3?”

CRM

Hubspot Marketing

DECEMBER 18, 2024

And if there's one thing that all their content marketing strategies have in common, it is a solid content gap analysis. Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. As marketers, we may rely on assumptions about the challenges to address and topics to cover.

Marketing Strategy

Hubspot Marketing

JANUARY 21, 2025

Don't answer that.) Of course, great marketing content is built on more than just Google search results. I've put together a six-step guide to how I do my own content research for HubSpot blog posts using a real-life example. Table of Contents What is content research? Why is content research important?

User-Generated

Hubspot Marketing

DECEMBER 23, 2024

Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy. This disconnect raises important questions: Are marketers investing in the wrong tools, or are they simply not harnessing their full potential?

Transform

Orbit Media Studios

AUGUST 6, 2025

By Andy Crestodina Many of us predicted that this would be the top marketing question of 2025. It’s an important, interesting and difficult question. Your goal is to improve the chance of mentions for your brand when your future prospects ask for a recommendation from AI. Well, here we are and here it is.

PR