Search Engine Land

MARCH 20, 2024

Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting to innovative technologies that transform the writing process. What makes content helpful?

User-Generated 110

User-Generated Transform SEO New Technology 110

Search Engine Land

DECEMBER 15, 2023

Artificial intelligence offers exciting opportunities but also raises understandable concerns – including the potential for generative AI models to “take” or misuse content created by human writers and marketers. Why do we care about AI taking our content? What can AI take from your content? Let’s define our terms.

User-Generated 118

User-Generated SEO Thought Leadership Place 118

Hubspot Marketing

APRIL 4, 2024

While Google keeps us on our toes with all the algorithm updates they keep rollin' out, one thing has stayed pretty consistent for inbound marketers looking to optimize their websites for search: keyword research. Table of Contents What is keyword research? Why is keyword research important?

SEO 102

SEO Inbound Marketing Transform Analytics 102

Martech

DECEMBER 1, 2023

This technology leverages artificial intelligence for tasks like content creation, data analysis and customer engagement. This article explores six types of AI use cases in marketing, each offering a unique contribution. Systems like ChatGPT use publicly available data, enhanced with user-provided data.

User-Generated 141

User-Generated CMO Marketing Marketers 141

Search Engine Land

NOVEMBER 20, 2023

Are you looking for some examples of how companies are using AI for SEO successfully? Maybe you are playing with the idea of using AI for tangential SEO. Maybe you are already an SEO pro looking to improve your content generation efficiency. But with much AI-powered content, why are collaborative articles so successful?

SEO 131

SEO User-Generated Affiliate Marketing Finance 131

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it.   I also contribute to popular SaaS blogs (like Ahrefs, MOZ, and now Buffer!) and repurpose that content to increase my LinkedIn visibility.

Thought Leadership 105

Thought Leadership Inbound Marketing Promotion User-Generated 105

Businesses Grow

SEPTEMBER 11, 2023

There has been a flurry of panicked posts about protecting your content from AI. There have been lawsuits , probes, and new software that prevents sites like ChatGPT from accessing your content from being absorbed into large language models. Maybe when AI comes to suck up your content, you should say, “suck away.”

Thought Leadership 105

Thought Leadership Content Marketing New Technology Education 105

Hubspot Marketing

MAY 29, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

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Whitepaper eBook User-Generated Marketing 121

Search Engine Land

SEPTEMBER 11, 2023

Several publications that encountered traffic declines require a media fee, so you mostly only see big brands and the same products featured in their content. Smaller stores and brands may share the listicle on social media, and that can bring search engine spiders back to the content for crawling.

Affiliate Marketing 142

Affiliate Marketing Marketing Marketers SEO 142

Rock Content

MARCH 29, 2023

As I write this, I am using AI. Actually I am writing the full article, without any AI support, but I have used AI-assisted tools to select the topic, get help with keywords, meta descriptions and eventually get a few suggested titles. I am human and I write all my content.

User-Generated 98

User-Generated Thought Leadership Health Digital Marketing 98

Animalz blog

MAY 2, 2023

Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. Massive Increase in Competition for All Search Results Generative AI will dramatically increase the amount of SEO content published each day. It’s difficult to argue otherwise.

SEO 145

SEO User-Generated Energy Health 145

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. Everything else has changed dramatically (the not-so-good news). What does your business need to do with AI? Which marketing tasks could benefit from the help of AI tools?

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Price User-Generated Education eBook 130

Hubspot Marketing

OCTOBER 9, 2023

In school, I learned the basics of good writing — keep it short, concise, and grammatically correct. By that definition, AI-written content should be good, right? This isn't to suggest AI-written content is inherently bad. As a writer, it's nice to imagine that people hang on to every word I write. It isn't skimmable.

User-Generated 113

User-Generated Management 113

SocialPilot

FEBRUARY 19, 2024

Since the launch of tools like ChatGPT and other LLMs, users across the globe have started finding opportunities to leverage them to create content. Nowadays, from email copies, product descriptions, and creating social media posts using AI to detailed blog posts, AI-generated content is everywhere.

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User-Generated SEO Communications Target Market 96

Search Engine Land

OCTOBER 16, 2023

Picture this: you’re a content creator working tirelessly on your blog – late nights, endless cups of coffee, and all for the sake of that perfect blog post. You’ve heard whispers about AI writing tools promising to make life easier. Do search engines favor human-written content? Reduce research time.

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User-Generated SEO Promotion Product 127

Welcome Software

APRIL 16, 2024

I head up the content team here at Optimizely. I'm responsible for developing our content strategy and ensuring this aligns to our key business goals. Editorial guidelines are a set of standards for any/all content contributors, etc. Here are a few I used: 1. Writing guidelines for the role of AI in your newsroom?

Transform 98

Transform Place Communications SEO 98

Hubspot Marketing

OCTOBER 12, 2023

But if you write, you understand just how huge that statement is. Is it a blogging platform? An online community or a way to earn money writing? No matter who you are and what you want to write about, there's a place for you on this platform. Now, I'm going to tell you how I use Medium, and how you can too.

Promotion 117

Promotion eCommerce SEO Affiliate Marketing 117

Search Engine Land

FEBRUARY 19, 2024

It is possible to publish excellent content and still see it fail to rank. To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. Search and review: Review the SERPs and document content type. Step 1 is SEO research.

SEO 117

SEO Whitepaper User-Generated Price 117

Scoop.it!

FEBRUARY 1, 2024

Creating awesome content can be quite tough. Add to that the option to choose between content creation and content curation and it’s no wonder even expert marketers are left feeling somewhat lost. Understanding Content Curation Consumers rely more and more on digital content to make decisions when it comes to their spending.

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Key Performance Indicator Digital Marketing Analytics Customer loyalty 88

AWeber

JUNE 29, 2023

Have you ever written content for your blog and thought “ this is the best content I’ve ever written? ” We had a blog post “ Here's How Email Color Can Impact Subscriber Behavior ” that fell into this category - amazing content, no traffic. I optimized the content based on keywords people were searching for.

SEO 91

SEO Email Marketing Analytics Promotion 91

Search Engine Land

SEPTEMBER 22, 2023

Ever wondered which is the best generative AI tool for writing PR content? Testing the best generative AI tool for PR content In August, Katie Delahaye Paine , CEO of Paine Publishing, and I uploaded four posts on successive Fridays to a blog, Facebook, and LinkedIn. Significantly better results than the post by ChatGPT.

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PR User-Generated Analytics Communications 117

Businesses Grow

MAY 30, 2023

So you’re witnessing a new era in book writing! Third, this book breaks content barriers. Unfortunately, most business books these days are nothing more than a blog post with 240 pages of fluff. Every page is filled with original and helpful ideas from passionate professionals. And it’s 100% human content.

Copywriting 143

Copywriting Direct Mail Advertising Advertisers 143

Hootsuite

MARCH 23, 2023

It seems like AI copywriting tools are everywhere, from content generators to ecommerce chatbots. But like most tools, AI copywriters are only as powerful as the person using them. Besides knowing how to use it, you need to know when to use AI copywriting and when it’s best to use your team’s real human brains.

Copywriting 135

Copywriting User-Generated Price eCommerce 135

Hubspot Marketing

DECEMBER 7, 2022

Table of Contents. Further, your company’s voice should resonate with your audience and be used to build trust. Your brand voice should build that trusting relationship, showing your customers what to expect from your company’s content, services, and even customer service. So how can you set your brand up for success?

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Branding Millennials Fashion Communications 135

Rock Content

MAY 14, 2023

Students are taught that while sources can (and should) be used for inspiration or research, it’s not OK to copy original content from other students or from published sources. The term plagiarism describes the act of passing off another person’s work, ideas, insights, or research as your own.

Content Marketing 96

Content Marketing Marketing Marketers SEO 96

Buffer Marketing

JANUARY 15, 2024

Inaccurate, packed with "filler," or completely AI-generated — bad B2B (business-to-business) content is easy to spot and even easier to find online. But what makes B2B content good ? According to one study, it also costs over $50 billion annually due to wasted resources alone. Tough question. Listen intently.

Copywriting 55

Copywriting PR SEO Content Marketing 55

Orbit Media Studios

JANUARY 3, 2024

By Andy Crestodina Once upon a time… SEO was mostly about just using a keyphrase a certain number of times. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase. Through research and experimentation, SEOs learned that it isn’t just about using the target keyphrase.

SEO 127

SEO Copywriting CMO Analytics 127

Businesses Grow

NOVEMBER 20, 2023

In four out of my last five coaching calls , the business leader on the other end of Zoom told me their main platform for content is LinkedIn. No content on a website. Today I’m turning you from the dark side and explaining why LinkedIn cannot be your primary content platform. Send me more content.”

SEO 127

SEO Branding Place Education 127

Hubspot Marketing

MARCH 21, 2023

The race to create quality, insightful content is only becoming more difficult for marketers. In 2023, many businesses are looking to leverage more tools to increase content output and improve SEO, and AI-generated content is a popular solution. In this post, we'll discuss the pros and cons of AI-generated content.

User-Generated 107

User-Generated SEO Marketing Plan Product 107

Animalz blog

MAY 15, 2023

You and I are at the dawn of a new era in content marketing: the age of generative AI. How much should we rely on AI-generated content? In a post-ChatGPT world, how will content creation change? Do you want a library of personalized content that resonates with your users? What are the risks and benefits?

Content Marketing 127

Content Marketing Thought Leadership User-Generated SEO 127

Neil Patel

NOVEMBER 1, 2021

In today’s internet-focused age, words like “content creator” and “influencer” are thrown around on nearly every social media platform. In a nutshell, content creator is a broad term describing someone who produces some form of content, including but not limited to blog posts, videos, photography, and reels.

Promotion 139

Promotion Digital Marketing Influencer Marketing Fashion 139

Scoop.it!

SEPTEMBER 16, 2022

Let’s face it: many bloggers, brand executives, and small business owners find it tough to constantly churn out new, high-quality content for their readers. However, you also have to put out new content consistently if you don’t want your site to slip down Google’s search engine rankings or lose the attention of your target audience.

Communications 98

Communications Branding Customer Marketing 98

Hubspot Marketing

SEPTEMBER 27, 2023

Thanks to the advancements in artificial intelligence technology, content generation doesn't have to be a headache-inducing task. As AI increasingly takes over manual content production tasks, it's wise for marketers to understand the different types of AI-generated content that exist — and which benefit the most from it.

Whitepaper 75

Whitepaper eBook User-Generated Marketing 75

Hubspot Marketing

MAY 2, 2023

How is ChatGPT being used today? 10 Examples of ChatGPT Use with caution. ChatGPT is a chatbot created by OpenAI, which uses artificial intelligence (AI) to automatically generate text. How is ChatGPT being used today? One of the most interesting use cases I’ve seen so far comes from Exit Five’s Dave Gerhardt.

Price 123

Price CRM Performance Marketing Advertising 123

Marketing Insider Group

MARCH 9, 2023

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. The journalistic protocol is to cite an original, authoritative source that is transparent about its methodology (like the description on page 41 in CMI’s annual B2C Content Marketing Report.)

Place 113

Place Content Marketing Non-Profit Whitepaper 113

Scoop.it!

AUGUST 3, 2023

The psychology of curated content can massively impact how effective your content is, how authoritative your brand seems in its niche or industry, and more. Read on to learn more about how to understand user behaviour and leverage user psychology to create and deliver more engaging, curated content. What Is Curated Content?

Whitepaper 75

Whitepaper Copywriting Social Media Marketing Email Marketing 75

Businesses Grow

JANUARY 16, 2023

Too short for a blog post, too cool to ignore, here are ten short observations on the marketing world worthy of your attention. Kind words about your content in a social media post or tweet. Higher levels of engagement and social shares of your content. The personal branding journey is never over for any of us.

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Entertainment Branding SEO Education 128