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Writing people-first content: A process and template

Search Engine Land

Want to rank highly in 2024 and beyond? To strengthen goals, follow a simple process called “The Five Whys.” State your initial goal, then ask “why” up to five times until you have strengthened and clearly articulated your goals. Example Initial goal: Write a blog post about our eco-friendly kitchen products.

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What Is Content Writing? Plus 12 Tips to Take Your Content to the Next Level

Hubspot Marketing

That means blog posts, articles, social media posts, website copy, etc. Read on for a deep dive into content writing and some tips to bring your content writing to the next level. When done right, content writing can convert readers into prospects and prospects into paying customers. 12 Content Writing Tips 1.

Health 106
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Are Brands Investing in Social Media Communities in 2023? We Asked 1,200+ Marketers

Hubspot Marketing

Social media communities are incubators for brand awareness, loyalty, and trust. Social media communities are incubators for brand awareness, loyalty, and trust. The Hubspot Blog surveyed 1,283 social media marketers around the globe to determine which trends they leverage, the channels they use, and their plans for 2023.

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Future-Proofing Your Meta Ads Retargeting Strategies

Customers.ai

Try it Free, No Credit Card Required Get The X-Ray Pixel Why Are Meta Ads Retargeting Audiences Shrinking? For years, Meta Ads have been a mainstay in digital marketing strategies, with companies predicted to spend between $36.5 billion and $40 billion in Q4 2023 alone. Why Are Meta Ads Retargeting Audiences Shrinking? These include: 1.

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Marketing in Difficult Times: Focus on Content that Reaches and Converts New Customers

Marketing Insider Group

While a certain amount of juggling figures and adjusting budgets is inevitable, other businesses have invested in strengthening their brand position in anticipation of the more prosperous times that are certainly coming – we just can’t say exactly when. When the pandemic ends, your customers will still be there. Quick Takeaways.

Customer 138
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A Beginner’s Guide To AI in Marketing: Everything You Need To Know

SocialPilot

When we talk about AI in marketing terms, it means AI can enhance the work of marketers by providing insights and automating tasks, allowing for more creativity and personalized customer engagement. By leveraging AI, marketers can make data-driven decisions, improve customer experience, and ultimately increase ROI.

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5 Ways SaaS Providers Can Prevent Customer Churn

Adobe Experience Cloud Blog

We all know new customers are important but retention is paramount to profitability. In fact, it costs more to acquire new customers than it does to upsell satisfied customers. So, why do customers leave? Research shows that only one in 26 unhappy customers complain. Communicate And Connect.

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