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Transform your B2B brand: 7 strategic insights

Martech

In one case, my internal team of three digital marketers and I worked with an outside design firm, one with whom I had prior experience, to refresh the corporate and product logos, update the color scheme and then redesign the website and product data sheets. These agencies have expertise and specialized skills for doing this.

Transform 106
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HubSpot’s October 2023 releases: The manager’s guide

Martech

Track entire campaigns by adding external website pages (beta) Accurately track and report on your entire campaign by using the new release to add external, non-HubSpot webpages to campaigns. If you use Office 365, you can now benefit from the efficiency and effectiveness of the AI assistant for generating sales emails. Get MarTech!

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Where is SEO in the business hierarchy?

Search Engine Land

This “SEO voodoo” had minimal effect on a website and nothing to do with the actual business. Marketing Sales. Most organizations have marketing and sales teams – even small businesses with limited resources, but SEO is not as mainstream. Sales should be obvious. What drives sales outside of SEO?

SEO 100
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Machine Learning and Marketing: Tools, Examples, and Tips Most Teams Can Use

Hubspot Marketing

By leveraging customers' viewing history, the company gains powerful insights into customer preferences, enabling them to make relevant content suggestions. Amazon increased its net sales by 9%. According to its latest financial report , the company’s net sales increased 9% to $127.4 billion in the first quarter of 2022.

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This day in search marketing history: January 23

Search Engine Land

Automatic AdWords Currency Conversion Now Enabled In Google Analytics 2015: Advertisers using a different currency in AdWords and Analytics would now be able to easily compare cost data in Analytics. New Tumblr Blog Raises Privacy Concerns Over Facebook Graph Search 2013: Examples of searches that were a mix of comedy and creepiness.

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This day in search marketing history: January 12

Search Engine Land

E-commerce sales jumped this holiday season as search marketers weathered Google updates. 2015: Google was planning to soon announce a major update to their Google Translate App that enabled real-time, automated translation. 2013: The Google Weblog went up on March 17, 2002 , two years before Google launched its own official blog.

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How to use Google Analytics 4: A complete guide

Search Engine Land

Here’s what Google says: “By activating Google signals, you enable Google Analytics to collect data about your traffic in addition to data collected through a standard Google Analytics implementation in order to provide additional features like cross-device audiences and insights. Let’s say you want to see only blog pages on your site.

Analytics 141