Search Engine Land

JANUARY 16, 2024

Frequent readers of Search Engine Land – and all SEOs, for that matter – know why: GA4 wasn’t ready for prime time when Google forced us to make the switch, and we’re still working through kinks months later. Let’s dig into: What they are. What they show you. How to set them up. How to use the insights.

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SEO Thought Leadership Price Product 116

Search Engine Land

FEBRUARY 9, 2024

How this prompt could be improved: You an experienced SEO consultant with clients in various industries. However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google. Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers.

User-Generated 117

User-Generated SEO PR Digital Marketing 117

AWeber

MARCH 11, 2024

Blogging can give you a way to express your love for all things culinary and connect you with a global network of like-minded people. If you want to start your own food blog but need a bit of guidance on how to do it, you’re in the right place. You have a passion for food and want to share it with the world.

Food 93

Food Affiliate Marketing Promotion SEO 93

Search Engine Land

JUNE 9, 2023

One of the most common newbie questions about SEO content has to do with word count. What’s the best word count for SEO?” Why wouldn’t word count be one of them? It doesn’t matter how many words your content piece has. Why is this the case? And what matters more than word count? Fair question.

SEO 97

SEO Entertainment Education Search Marketers 97

Rock Content

APRIL 12, 2024

But what exactly is SEO for small business, and what does it entail? More importantly, what can you start doing today to give your SEO strategy a much-needed boost? What Is SEO Strategy for Small Business? What Sets Local SEO Apart? Why Does SEO Matter?

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SEO Key Performance Indicator Marketing Plan Target Market 88

Search Engine Land

MAY 20, 2024

SEO content value proposition template Clarifying your SEO approach This article continues my recent series on SEO strategies , SEO planning , using generative AI to help with SEO and how to create helpful, people-first content. Why write content for Google in 2024?

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SEO Non-Profit Energy Finance 91

Search Engine Land

JANUARY 22, 2024

It’s been a few months since the great SEO heist went viral online. But what you need to learn is the untold story. SEO robbery in broad daylight I’m not going over old ground here, but in case you missed it, here are the details. An SEO copied a sitemap. In SEO, Google owns the ball.

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SEO Education Branding Advertising 120

Animalz blog

MARCH 21, 2024

A few years back, I mentioned to John Collins, then content director at Intercom, how much Animalz customers admired their blog. John’s quip summed up what so few seem to understand about content strategy: You must be able to afford your own approach. So, what’s the alternative? John’s response?

Thought Leadership 81

Thought Leadership Finance SEO Promotion 81

Search Engine Land

APRIL 4, 2024

There’s nothing like spotting a nose-dive in organic traffic to make an SEO’s heart skip a beat. The contributing factors behind SEO performance are numerous, interconnected and often complex. Dig deeper: Top 5 SEO data pitfalls to avoid for accurate analysis and reporting 2. Where do you even start? Is this a brand problem?

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SEO Analytics PR Branding 122

Search Engine Land

APRIL 26, 2024

Today’s SEO landscape is fraught with uncertainty, marked by: Frequent Google updates. But what are your options? One possible escape route is product-led SEO , which focuses your strategy on your customers’ needs, pains and desires. 5 steps to kickstart your product-led SEO strategy 1.

Product 107

Product SEO Gen Z Transform 107

Neil Patel

MARCH 13, 2023

Have you noticed that no matter how well-written your content is, it’s hard to get views? In other words, why should someone read yours? Check this out … The chart above shows blog post topics on the Neil Patel blog and clicks from email marketing. That’s why news websites do so well and push breaking news so hard.

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SEO Digital Marketing Email Marketing Marketing 143

Search Engine Land

APRIL 5, 2024

“ SEO audits are a waste of time.” Recently, I came across a LinkedIn post that lamented on SEO audits. My comment got a lot of engagement, so the idea for this article was born: There are good arguments why you could say that audits are indeed a waste of time, but this cannot be generalized.

SEO 100

SEO Place Communications Education 100

Search Engine Land

APRIL 17, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. UA reported what users did; GA4 generates predictive insights. Many SEOs use Search Console to measure organic search traffic.

Whitepaper 124

Whitepaper Analytics User-Generated Key Performance Indicator 124

Search Engine Land

FEBRUARY 23, 2024

In-house teams constantly juggle a never-ending pipeline of SEO projects, from competitor analysis and technical maintenance to launching new products and website migrations. Picture this: an SEO project dashboard for a multi-faceted company. In reality, in-house SEOs are one of the most communicative teams.

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Management SEO Transform Communications 117

Search Engine Land

FEBRUARY 19, 2024

To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly. To succeed in this environment, you need a clear, actionable SEO strategy that ensures your content does something different, stands out, and deserves to rank highly.

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SEO Whitepaper User-Generated Price 117

Buffer Marketing

JANUARY 15, 2024

But what makes B2B content good ? Every seasoned B2B marketer has their own idea of what good content looks like — I know I do — but to get a broader sense of what separates good from bad, I wanted to ask around. Identify what keeps them up at night." Tough question. Interview them. Learn their language.

Copywriting 117

Copywriting PR SEO Content Marketing 117

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. Vague homepage headers …we’re the best, at what? The H1 header on the homepage answers that question by telling visitors (and search engines) what the business does. Some are common.

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PR SEO Place Promotion 127

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. UA reported what users did; GA4 generates predictive insights. Many SEOs use Search Console to measure organic search traffic. And who can blame them?

Whitepaper 108

Whitepaper Analytics User-Generated Key Performance Indicator 108

Vertical Response

SEPTEMBER 25, 2023

SEO, or search engine optimization, continues to be a vital aspect of digital marketing. As an email marketer or small business owner, the use of SEO can help your brand reach a wider audience. Understanding the importance of SEO and how to implement it can make or break your online presence. What is SEO?

SEO 103

SEO User-Generated Social Media Marketing Email Marketing 103

Search Engine Land

FEBRUARY 2, 2024

Podcasting presents a unique opportunity to leverage SEO and drive engaged listeners to your website. As podcasts continue to gain popularity, key SEO strategies can help your show stand out in a crowded landscape. This article will give podcasters actionable tactics to improve their SEO and grow their audience.

SEO 113

SEO PR Entertainment Health 113

Hubspot Marketing

APRIL 2, 2024

You're out with friends, laughing, having a grand old time -- when someone asks the group a total brainteaser: "Why don't 'B' batteries exist?" And boom: Up pops a battery company's blog post on the nationally uniform specifications for the size of battery cells. It's exactly what you were looking for, you nerd. You're stumped.

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User-Generated SEO Place 91

Buffer Marketing

MARCH 21, 2024

If you’re publishing quality blog content, you’re also creating ideal content for LinkedIn — you just need to learn how to repurpose it. I’m Irina, a Growth and SEO Advisor, and I help companies grow their visibility with inbound marketing. and repurpose that content to increase my LinkedIn visibility.

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Thought Leadership Inbound Marketing Promotion User-Generated 110

Search Engine Land

SEPTEMBER 19, 2023

Much like paid search practitioners occasionally like to borrow competitor clout and poach traffic by bidding on brand terms, SEO professionals who are growing brands in new markets need to look at poaching the demand that already exists for related markets – and then explain why their brand is a great alternative.

New Markets 134

New Markets SEO Energy Inbound Marketing 134

Animalz blog

FEBRUARY 25, 2024

SEO Is No Longer the Safe Bet It Once Was There was a time, not long ago, when distribution was of less concern in content marketing. The default strategy would be to start a blog, focus on SEO, and they will come. SEO arms race. “If you build it, they will come” is a classic startup mistake. ROI required.

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Thought Leadership SEO Place Content Marketing 82

Search Engine Land

DECEMBER 15, 2023

Why do we care about AI taking our content? What can AI take from your content? First, what can generative AI even take from us? First, what can generative AI even take from us? If you’ve made a clever observation about the future of SEO , generative AI might suddenly predict the same scenario but in its own words.

User-Generated 114

User-Generated SEO Thought Leadership Place 114

Rock Content

MARCH 8, 2024

Unpacking E-E-A-T SEO: What It Is And Why It Matters You’ve likely already heard of the SEO term E-A-T. Why does it matter? E-E-A-T can spell the difference between a successful SEO strategy and a failed one. Expertise What is your expertise in a field? It stands for Experience.

SEO 84

SEO Real Estate User-Generated Branding 84

Neil Patel

OCTOBER 27, 2021

You’re not seeing results from your SEO strategy, and you’re about one ranking away from throwing your laptop out the window. What gives? You have a leak in your SEO strategy. It will help you find those leaks, seal them up, and get you back on track to smashing your SEO goals for the year. Yet, crickets.

SEO 145

SEO Customer Journey Promotion User-Generated 145

Duct Tape Marketing

MAY 2, 2024

Our conversation covers the ever-evolving landscape of SEO and how businesses of all sizes can adapt to the new era of consumer search behavior. Strategies for SEO Success: Learn actionable strategies to navigate the changing landscape of SEO and stay ahead of the competition.

SEO 69

SEO Whitepaper B2C Transform 69

Lynton Web

MAY 3, 2023

When it comes to building strong SEO to attract users to your site, the rules for best practices change frequently. That’s because SEO consistently adapts to reflect modern search habits, as well as Google’s algorithm updates. What Is Search Engine Optimization? Old and New SEO. What’s the Difference?

SEO 98

SEO Inbound Marketing Copywriting User-Generated 98

Neil Patel

DECEMBER 8, 2021

You don’t even know why you love them. It’s easy to get lost in the trappings of a great site and lose focus on what makes it great. No matter what your brand is about and what you’re trying to sell or convert, you can create a site with great content. What Makes Good Content? You just do.

SEO 136

SEO Entertainment Education Branding 136

Search Engine Land

APRIL 23, 2024

Why TikTok is threatening Google’s supremacy TikTok is changing the buyer journey. As SEO professionals, figuring out how to help brands stand out in this new landscape is key to effectively targeting the younger generation. Understanding its functionality is vital to social SEO success. Dig deeper: Is TikTok a search engine?

SEO 111

SEO Gen Z User-Generated Entertainment 111

Search Engine Land

SEPTEMBER 25, 2023

In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art. In the vibrant canvas of digital marketing and SEO , weaving personal narratives through customer journey maps isn’t just vital – it’s a sophisticated art.

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Customer Journey SEO Customer Logistics 129

Search Engine Land

JUNE 8, 2023

I’ve worked in SEO for a long time, and it still shocks me when I ask new clients to see their old agency’s SEO strategy. In this article, I’ll teach you exactly how to create a strategic SEO process that leads to results. You’ll learn my four-stage process, and I’ll even advise you on what to charge.

SEO 98

SEO Price Place Branding 98

Businesses Grow

MAY 30, 2023

The seed of amazing The RISE community is dedicated to learning about the future of marketing and it’s populated by many global subject matter experts. The seed of amazing The RISE community is dedicated to learning about the future of marketing and it’s populated by many global subject matter experts. And I was right.

Copywriting 144

Copywriting Direct Mail Marketing Marketers 144

Search Engine Land

NOVEMBER 17, 2023

What excites me about SEO is that it’s always changing. Small advantages matter in the competitive battle for audience attention. This article tackles UGC and its potential as a driving force for our SEO content efforts. This article tackles UGC and its potential as a driving force for our SEO content efforts.

User-Generated 115

User-Generated SEO Education Promotion 115

Search Engine Land

FEBRUARY 13, 2024

Having been a Google quality rater myself (almost a decade ago now), I quickly realized what E-E-A-T was: human language to describe the ultimate goal of the algorithm so raters without access to Google data can evaluate algorithms. First of all, what is E-E-A-T? Why are you talking about E-E-A-T right now?

SEO 127

SEO User-Generated Place Search Marketers 127

Hubspot Marketing

MARCH 19, 2024

What challenges are they facing? And, what are their plans and expectations for 2024 and beyond? So, why do consumers engage more with short over long-form content? We’ve written about social selling a lot here on the HubSpot Blog, but with good reason — it’s the new frontier for reaching consumers.

Thought Leadership 102

Thought Leadership Marketing Marketers Influencer Marketing 102