Search Engine Land

NOVEMBER 21, 2023

Much of the content we create (or help optimize) is focused on education and awareness – think position pieces, guides and how-to blog posts – so acquisition rates tend to be lower than those of paid traffic sources. Whatever your ideas, create a clear testing approach and see what works best for driving actual acquisition.

Real Estate 135

Real Estate SEO Education Analytics 135

Businesses Grow

NOVEMBER 20, 2023

Back to basics: What are you doing? What’s the chance they’re going to find some post you created on LinkedIn? But what about a blog post, or a YouTube video, or a podcast episode? That’s what I thought. What else does Microsoft own? Her suggestion: Start a blog right away!

SEO 127

SEO Branding Place Education 127

Hubspot Marketing

OCTOBER 31, 2023

Part of my marketing job is to send emails and track their progress, so I know a lot about the most crucial elements of optimizing an email , common marketing email mistakes , and what inspirational email marketing looks like. I then multiply that answer by 100. From there, you can track how your CTR changes over time.

Email Marketing 126

Email Marketing Analytics User-Generated Marketing 126

Hubspot Marketing

JANUARY 12, 2024

In my early days as a content marketing manager, I was asked a tough question: how often should you blog to see results? Fast forward to today, I’ve helped companies build powerful content marketing engines. Read this article to unpack my advice on how often you should post a blog. How often should you blog?

Thought Leadership 113

Thought Leadership Real Estate SEO Content Marketing 113

Martech

APRIL 18, 2024

The recent shift from “conversions” to “key events” in (GA4) represents a significant change that digital marketers, especially SEO professionals, need to understand and act on. This article explores the implications of this change and insights on how to leverage it to elevate your marketing reporting. And who can blame them?

Whitepaper 107

Whitepaper Analytics User-Generated Key Performance Indicator 107

Martech

APRIL 18, 2024

I’ve been writing about marketing tools for over a decade, and some of my earliest published articles were about the new breed of social media monitoring tools. I’ll start with what hasn’t changed and provide an overview of what I consider a strategic approach to AI tool selection. What does your business need to do with AI?

Price 131

Price User-Generated Education eBook 131

SMA Marketing

JANUARY 11, 2024

The digital marketing industry loves its acronyms. In the video below, I explain the meaning of today’s most popular digital marketing acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms. Video Transcript One of the things that the digital marketing industry loves is acronyms.

Digital Marketing 98

Digital Marketing COS Key Performance Indicator CRM 98

Scoop.it!

DECEMBER 28, 2023

Many elements influence ecommerce conversion rates. From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. So, how do you use content marketing to boost conversions?

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Search Engine Land

FEBRUARY 9, 2024

I am the first generative AI chatbot for search marketers. Users can engage in conversations with SGE by adding more details or prompts, and the AI will generate follow-up answers. However, your biggest strength is content SEO; specifically, creating blogs that consistently rank well on Google.

User-Generated 123

User-Generated SEO PR Digital Marketing 123

Hubspot Marketing

NOVEMBER 3, 2023

As a marketer, I make crucial daily decisions that can impact the company I work for. Using my best judgment, I track important metrics like traffic, leads, and customers — and I provide a marketing report to back up my decisions. To reiterate: Marketing reports inform decisions. The same goes for marketing reporting.

Marketing 110

Marketing Marketers Analytics Energy 110

Litmus

MARCH 6, 2024

In this blog, we’ll cover CTA best practices, including: Why is a call-to-action important? While some email campaigns exist purely for entertainment or educational reasons, most campaigns are used to market something—a product, service, or event. How will they know what to do? Enter: calls-to-action (CTAs).

Email Marketing 113

Email Marketing Marketing Marketers Entertainment 113

Rock Content

APRIL 22, 2024

What’s the biggest difference between marketing that makes money and marketing that’s just a huge waste of time? “It all comes down to knowing a few simple, but incredibly important marketing analytics and metrics,” says Adam Erhart. What is Digital Marketing?

Digital Marketing 78

Digital Marketing Analytics Key Performance Indicator Social Media Marketing 78

Rock Content

MARCH 14, 2024

This article is the first in a series exploring key findings from the 2024 State of Marketing Report , a comprehensive study by industry leaders like HubSpot, Litmus, Rock Content, and Search Engine Journal. Today, we delve into the future of content marketing, a future where personalization reigns supreme.

Whitepaper 97

Whitepaper User-Generated eBook Health 97

Litmus

MARCH 6, 2024

If you want to create good looking emails that sell, you need conversion-centered design. What is conversion-centered design? Conversion-centered design (CCD) is exactly that: design that’s focused on conversions. Ensure your designs come across right Broken emails lead to less conversions. Every time.

Price 97

Price Promotion Product Email Marketing 97

Buffer Marketing

JANUARY 15, 2024

But what makes B2B content good ? With Google promising to prioritize "helpful content" going into 2024 and studies showing that as little as 5 percent of all content assets generate 90 percent of customer engagement, helpful, engaging B2B content is a north star B2B marketing teams must strive for. Tough question.

Copywriting 111

Copywriting PR SEO Content Marketing 111

Hubspot Marketing

DECEMBER 1, 2023

Instead, marketers and designers need to take a more strategic approach. What components are at play when a casual website visitor turns into a lead? The lead generation process typically starts when a website visitor clicks on a call-to-action (CTA) located on one of your site pages or blog posts. Start with a goal.

User-Generated 106

User-Generated Whitepaper eBook Analytics 106

Search Engine Land

FEBRUARY 23, 2024

LinkedIn also advises leveraging CRM data through tools like the Revenue Attribution Report to connect marketing efforts with sales success. Additionally, using first-party Conversion Tracking provides insights into post-click and view-through conversions, facilitating measurement of ad impact and ROI. What LinkedIn is saying.

Finance 120

Finance Health CRM New Technology 120

OnPassive Marketing

JANUARY 19, 2024

We’ll look into what SGE is in this blog article, discuss how it can affect organic traffic, and discuss how website owners can adjust to this major change in the digital landscape. Marketers and advertisers must adapt their strategies to cater to users who prefer concise answers as conversational search becomes more prevalent.

Transform 145

Transform User-Generated SEO Advertising 145

Marketing Insider Group

FEBRUARY 20, 2023

You probably know that improving your content conversion rate is one of the best ways to grow your business with digital marketing. Now you just need to figure out how you can increase your content conversion rate. What Is A Content Conversion Rate? Find it by using the formula below.

Education 120

Education User-Generated Content Marketing Marketing Strategy 120

Buffer Marketing

FEBRUARY 5, 2024

Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces. And the ability to understand and harness it dark can provide valuable insights into what’s driving engagement, referrals, and what your audience wants out of your content. What is dark social?

Analytics 98

Analytics User-Generated Digital Marketing Communications 98

Search Engine Land

MARCH 22, 2024

Incorporating video marketing. Our tests continue to prove that optimizing for cost keywords improves ranking, traffic and most importantly, conversions. People want to know what they can expect before they pick up the phone. Offering DIY tips and tutorials. Spotlighting area events and recommendations. Managing reviews.

Real Estate 119

Real Estate User-Generated Price SEO 119

Rock Content

JANUARY 23, 2024

In the digital landscape, your sales success will increasingly depend on your ability to adapt, innovate, and optimize marketing tactics. One of these tests not only reshaped our approach but also led to an impressive 37% increase in sign-up conversions on our platform. In other words, 10.5%

Customer Journey 84

Customer Journey User-Generated Customer Acquisition Education 84

Search Engine Land

APRIL 26, 2024

But what are your options? But what are your options? The easiest one is to talk to your colleagues from the marketing department and see if they have this already. The easiest one is to talk to your colleagues from the marketing department and see if they have this already. The transformative rise of AI.

Product 108

Product SEO Gen Z Transform 108

Search Engine Land

FEBRUARY 20, 2024

The SERPs of 2024 are certainly not what they were a few years ago, and they’re due to change even more in the coming months as Google aggressively rolls out SGE. Get the daily newsletter search marketers rely on. Surprisingly, video search optimization, a method to dominate real estate, remains underutilized.

Real Estate 123

Real Estate SEO Branding Place 123

SocialPilot

JANUARY 21, 2024

Your marketing strategy should be planned in such a way that it propels maximum people to complete their sales journey and be converted into your customers. Studies have shown that adding a CTA button increased conversion rates by a whopping 83%. SET UP NOW FOR FREE What is a Call-To-Action (CTA)? Let’s explore!

User-Generated 118

User-Generated Social Media Marketing Analytics Customer loyalty 118

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence? Or, change the topics they write about on their blog.

Analytics 102

Analytics Social Media Marketing Law Product 102

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? Knowing where you stand exposes market gaps and opportunities. Brand awareness is like a mental shortcut. That’s where metrics come in.

Branding 111

Branding Transform Health Analytics 111

Orbit Media Studios

FEBRUARY 14, 2023

It’s the 80/20 rule of content marketing: 80% of results come from 20% of your content. A small handful of articles pull in a big percentage of traffic and conversions. If you calculate the conversion rate for each piece of content, you’ll see a similar curve. To find out, we need to do a content marketing audit.

SEO 145

SEO Content Marketing Analytics Promotion 145

Customers.ai

MARCH 19, 2024

This is reflected in conversion rate data. With average organic conversion rates hovering around 2.35% across industries, it’s clear a significant portion of organic traffic is just passing through, often too top-of-the-funnel, or landing on pages without a clear path to conversion. Convert Website Visitors into Real Contacts!

Customer Journey 64

Customer Journey Transform Outbound Marketing CRM 64

Martech

JANUARY 9, 2024

It’s a pivot that’s tipping the scales from social ad spend to more influencer marketing investment — where genuine, community-focused engagement means richer content, more strategic partnerships and deeper market penetration as the creator economy barrels ahead. Either way, know what you want to achieve before diving in.

Branding 128

Branding Logistics Influencer Marketing Affiliate Marketing 128

Hootsuite

NOVEMBER 7, 2023

Social listening tools are some of the most important for any social media marketer to master. Back in the day, marketers had to dedicate substantial budgets to consumer and competitor research through surveys, focus groups, and market testing. Let’s start by clarifying exactly what we mean when we talk about social listening.

Branding 98

Branding Price Analytics Social Media Marketing 98

Orbit Media Studios

JANUARY 16, 2024

On this blog, we’ve published research showing which website features are standard and how some of those features don’t align with best practices. But there is rarely one correct answer in digital marketing. Vague homepage headers …we’re the best, at what? What to do instead: Be clear, not clever. Some are common.

PR 123

PR SEO Place Promotion 123

Martech

JANUARY 30, 2024

How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? Despite several years of warnings, half of marketing professionals don’t think their organizations are ready for deprecation, according to a study by Basis Technologies.

Customer Acquisition 120

Customer Acquisition Marketing Marketers Global Marketing 120

Hubspot Marketing

NOVEMBER 20, 2023

So, how could artificial intelligence change influencer marketing if the goal is to humanize a brand or organization to boost awareness and profits? It turns out, like all things marketing, AI has the potential to alter influencer marketing significantly. Berrios and Bolus understand these struggles first-hand.

Influencer Marketing 120

Influencer Marketing User-Generated Marketing Marketers 120

Search Engine Land

SEPTEMBER 7, 2023

Conversions Here is where you can designate any of your events as conversions. While UA topped out at around 20 conversions per account, GA4 will allow you to create up to 30. Google Analytics 4 (GA4) has now become the defacto analytics tool for millions of users across the globe. a user landed on a thank-you page).

Analytics 142

Analytics User-Generated eCommerce Advertising 142

Search Engine Land

OCTOBER 4, 2023

The retail giant is set to roll out upgraded generative AI capabilities that offer a more conversational, detailed, and personalized user experience in the US from January. Should the changes prove to be as substantial as claimed, digital marketers may need to reassess their campaign strategies accordingly. What has Amazon said?

Transform 126

Transform Shoppers User-Generated Retail 126

Hubspot Marketing

FEBRUARY 22, 2023

Lead magnets, in marketing, are an effective technique for gaining a prospect's contact information. In this article, we’ll explain what a lead magnet is, as well as provide lead magnet ideas you can create today by repurposing content you already have. What is a good lead magnet? Not all lead magnets are created equal.

eBook 145

eBook Finance User-Generated Transform 145