Buffer Marketing

OCTOBER 3, 2024

This article will share nine places to find content ideas — ensuring you never have to stare at an empty content calendar (wondering ‘what should I create?’) Use social media trends There’s always Google trends, but today, almost all social media platforms help you find what’s trending on their network.

SEO

Search Engine Land

SEPTEMBER 27, 2024

RankIQ RankIQ is a super-charged content optimizer that helps you analyze thousands of factors across blog posts to learn: Suggested word count. Keywords to include. If you need to find low-competition keywords, optimize posts or write new ones, RankIQ is a must-have option in your AI toolbox. Keywords and headers to include.

SEO

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. These might include: Blog posts. Using AI for research Establishing a solid foundation of knowledge is crucial before creating content even for topics you’re familiar with. Marketing emails.

Transform

Hubspot Marketing

DECEMBER 24, 2024

I also know for a fact that cornerstone content formed part of the SEO content strategy that still drives millions of visits to the HubSpot blog today. Table of Contents What is cornerstone content? This also leads me to a little more oh-so-necessary clarification Cornerstone content vs. cluster content: What's the difference?

SEO

Backlinko

NOVEMBER 18, 2024

In this guide, you’ll learn what to include in a content brief, see three examples, and get step-by-step instructions to create your own. What Is a Content Brief? What Is a Content Brief? Secondary keyword: Related words or phrases that support the primary keyword. Strategists set the goals. The result?

Whitepaper

Marketing Insider Group

AUGUST 12, 2024

Having a blog just for the sake of having a company blog is pointless. However, that’s not to say blogging doesn’t work. If you’re having trouble creating better blog content, here are a few tips to help you start. If you want to create better blog content, you need to do the following: 1.

User-Generated

Search Engine Land

JULY 29, 2024

Here’s what we’ll cover in this guide: What is GEO? What is GEO? Keyword strategy : Both involve the strategic use of keywords to improve discoverability and relevance. Change is the only constant in today’s rapidly evolving digital marketing landscape. How GEO differs from SEO. Why GEO is important. How GEO works.

User-Generated

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO.

SEO

Hubspot Marketing

JULY 16, 2024

In this post, I put together different ways you can use ChatGPT to improve your search rankings – whether it’s through keyword improvements, proper linking, or other tactics. Classify keywords by intent. So, how can you make sure you apply each keyword to the right landing page or blog post? Here’s what I got.

SEO

Martech

JULY 24, 2025

If you publish videos to YouTube using the same approach you use for blogs, you’re not alone. Many B2B content teams take what works for blog SEO (keyword research, metadata, titles, etc) and apply it to video. What gets watched. What keeps people engaged. At first glance, it makes sense.

SEO

Marketing Insider Group

FEBRUARY 3, 2025

A strong blog content strategy forms the backbone of effective online marketing. Understand your audience’s needs through research. Define Clear Objectives Start by outlining why you are building a blog. For instance, if the focus is lead generation, your blog should provide helpful resources that encourage sign-ups.

Thought Leadership

Hubspot Marketing

APRIL 30, 2025

I know the impact of ignoring buyers journey keywords all too well. I had no idea how to generate a keyword strategy for buyers. I had no idea how to generate a keyword strategy for buyers. Using buyer journey keywords, I can better quantify the value of my work. This stage is about discovery and research.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Buffer Marketing

JULY 18, 2024

This tool also lets you see your site’s organic keyword rankings and who’s linking to you.   Answer the Public Hundreds of keyword ideas based on a single keyword Limitations:  Three free searches per day; you have to sign up to use them.

SEO

Buffer Marketing

JANUARY 16, 2025

Social listening is the art and science of monitoring what your buyers and potential customers are saying about: Your brand Your competitors Topics related to your product or service Staying “in the know” about all these simultaneously is no easy feat. Organize and present research using high-res images or export as CSV.

Price

Martech

AUGUST 22, 2024

The organizations that make the most progress will think big about what is possible with AI in marketing, but they will start small, incrementally achieving success. The organizations that make the most progress will think big about what is possible with AI in marketing, but they will start small, incrementally achieving success.

Transform

Hubspot Marketing

AUGUST 20, 2024

According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included. According to our research , marketers are using AI to get ideas and inspiration (22%), conduct research (48%), and learn how to do things (32%) — myself included.

User-Generated

Backlinko

DECEMBER 23, 2024

Finding competitor keywords is essential to building your SEO strategy. Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. At Backlinko, weve spied on Ahrefs, Moz, and Semrushs keywords for yearsand found many opportunities. Thats the power of finding competitor keywords.

SEO

Marketing Insider Group

OCTOBER 22, 2024

Optimizing a blog for SEO is still one of the most effective ways to boost visibility and increase organic traffic, regardless of what some say. Using the right SEO tips can enhance your blog’s reach, audience engagement, and authority. Balancing keyword optimization and readability increases the chance of higher blog rankings.

SEO

Orbit Media Studios

OCTOBER 16, 2024

I have been since the early days of blogging. topic-first content (focus on readers) keyword-first content (focus on rankings) Here I’m going to break down that difference into simple terms with no judgment. Some of them are keyword opportunities and they deserve special love and attention. No, but they all need user research.”

SEO

Backlinko

DECEMBER 6, 2024

The Marketing Funnel Explained How many stages a marketing funnel has and what you call them varies. Heres what your marketing funnel might look like: A wide top shows people who become aware of your product or service. A marketing funnel is a way to think about your customer journey. This framework helps you map ideal interactions.

Customer Journey

Backlinko

NOVEMBER 1, 2024

They saw significant organic (unpaid) traffic gains after implementing an SEO campaign and ranking for important keywords related to their services. In addition to keyword rankings, the company received more leads and calls from potential clients. This contains the top three companies that appear in a location-based search.

SEO

Backlinko

JANUARY 6, 2025

I studied successful online stores to find out what works best. These chats reveal opportunities like: Problems customers can’t solve with existing products What their perfect product would look like, and missing features Unexpected details that could help you differentiate your product Conversations also build relationships.

eCommerce

Marketing Insider Group

JULY 15, 2024

Image Source Unlike traditional content creation, which often focuses solely on producing articles or blog posts, content design encompasses a broader spectrum. It integrates various disciplines, including user research, content strategy, and visual design, to ensure that every piece of content serves a clear purpose and meets user needs.

SEO

Backlinko

DECEMBER 29, 2024

They appear in Googles 3-Pack when prospective customers in their area search for “plumbing company and other related keywords. Their site also ranks for 3K keywords. But first, lets start with a quick overview of what exactly plumbing SEO is. What Is Plumbing SEO? organic visits to their website each month.

SEO

Hubspot Marketing

JANUARY 23, 2025

I've worked in a lot of different industries as a freelancer, as a manager of freelancers, as a marketer, as a writer and you know what never changes? Table of Contents What is a content brief? Importance of Content Briefs Elements of a Content Brief How to Write a Content Brief What is a content brief? SEO /keywords.

Logistics

Hubspot Marketing

DECEMBER 18, 2024

Every time you look up a topic, you will find hundreds of blogs that are just slight variations of each other. What really helped me and my clients win was this: focusing on what no one else was talking about. Table of Contents What is a content gap analysis? Think about it. Why is content gap analysis important?

Marketing Strategy

Backlinko

SEPTEMBER 6, 2024

That’s what Chrome extensions can do for you. What’s the Best Chrome Extension for SEO? If you’ve ever had to inspect the source code for multiple competitors manually, you know what we’re talking about. Let’s say you’re researching the top-ranking pages for an article about “running for beginners.”

SEO

Backlinko

DECEMBER 5, 2024

What Is Local Search Marketing? Next, it ranks for 528 keywords with local packs, according to Semrushs Organic Research tool. And it attracts nearly 33K organic traffic solely by ranking for keywords with local packs in search results. They rank for 43 paid keywords, spending around $6.9K But how did it get there?

Search Marketers

Hubspot Marketing

JULY 10, 2024

Though keyword stuffing — or shoving all the keywords into your site regardless of the effect on user experience — isn’t the way to optimize your website efficiently, high-ranking keywords can still increase your website's visibility when done right. Here's what I’ll cover below: What is a rank tracker tool?

Price

Backlinko

APRIL 7, 2025

long tail keywords : But this wasnt by luck. Lets start by understanding what helpful content is in Googles eyes. What Is Helpful Content? Helpful content delivers what a searcher needs, whether they’re seeking information, researching options, or ready to buy. We follow these guidelines here at Backlinko.

User-Generated

Hubspot Marketing

SEPTEMBER 23, 2024

The ones that do have an organized list of target keywords and a carefully laid out plan for ranking for those keywords — from content creation for landing pages and blog posts to building a backlink strategy. Focuses on content and page optimizations that help a site rank for certain keywords. Off-page SEO.

SEO

Backlinko

OCTOBER 16, 2024

In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). Who knows what SEO will look like in the future. What we do know is that there’s always going to be a demand for knowledge. A lot of the time, you land a job because of who you know , not what you know. SEO jobs are booming.

SEO

Backlinko

JULY 19, 2024

By tracking which keywords you’re ranking for, where you’re gaining, and where you’re losing. Backlinko.com ranks for more than 114K keywords in the US. Keeping track of the keywords we know drive the most value helps us ensure we have visibility for key terms in volatile search results. What’s the Best Rank Tracking Tool?

SEO

Scoop.it!

OCTOBER 31, 2024

So, if you consider that finding information, watching videos, researching educational resources, and finding inspiration rank among the top reasons for using the Internet , it becomes completely logical why businesses are spending more and more of their marketing budgets on producing and distributing quality content.

Marketing Strategy

Marketing Insider Group

DECEMBER 9, 2024

Align content with SEO goals by targeting relevant keywords, search intent, and user needs. What Is an SEO Content Calendar? It helps plan content around SEO objectives, such as keyword targeting, addressing search intent, and maintaining a consistent publishing cadence. What do you want your content to achieve?

SEO

Hubspot Marketing

AUGUST 13, 2024

Gone (nearly) are the days of sifting through SERPs, clicking links galore, and scouring each page to get what you need. We found that 35% of marketers use AI for research — it's becoming a go-to option for finding solutions online. Customer-centric strategies matter more than keyword clusters. Plain and simple.

SEO