Neil Patel

DECEMBER 22, 2022

E-A-T signals what Google and potential customers are looking for—expert-level content that answers all the right questions. It became especially critical after the August 2018 Google Medic update. This blog post might make you a little hungry to know more about the elements of E-A-T and how it helps your SEO efforts.

Real Estate

Neil Patel

DECEMBER 10, 2021

These days, Google’s SERP Algorithm has really cracked down on content quality – and those older SEO hacks have long crumbled to dust. Now our greatest enemy is a much more complex algorithm that pushes innocent-sounding updates like Bert and Medic. Too much “noise”, and you’ll upset the algorithm.

SEO

Marketing Insider Group

OCTOBER 10, 2023

In 2018, it became even more important after Google’s Medic update. EEAT, while not a direct “algorithmic factor,” has a major influence on how Google’s raters assess content quality. What is Google EEAT? It’s not just about what you know, but also how you apply it. E)xpertise.

Thought Leadership

Rock Content

JANUARY 14, 2021

In this article, we will talk about what E-A-T is and how it impacts site optimization strategies. Here are the topics we’ll cover: What has Google been saying about E-A-T? What is the impact of E-A-T on YMYL (and what is YMYL)? What are the characteristics of high and low-quality pages? How to improve E-A-T?

SEO

Exposure Ninja

AUGUST 26, 2022

On August 18th 2022 Google announced that an algorithm update, called the “Helpful Content Update”, would shortly roll out. If you’re responsible for writing for or managing a website with any content at all, then you’ve probably got a lot of questions, including: What is the Helpful Content Update?

Copywriting

Neil Patel

DECEMBER 21, 2020

and what it can do. Before we go in-depth about natural language generation and how it can help your promotions, let’s take a minute to explain what precisely natural language generation is and what it does. What Is Natural Language Generation (NLG)? You might be familiar with A.I. NLP can also help with.

Digital Marketing

Unbounce

JUNE 15, 2023

Why bother sifting through endless search engine results when you can have AI explain what you wanna know directly? What happens if or when today’s search engine results page (SERP) goes away? In fact, ChatGPT was able to pass the United States Medical Licensing Exam. From a user perspective, this is great. That’s ‘Dr.

SEO

Backlinko

SEPTEMBER 29, 2023

In 2022, Google updated its E-A-T guidelines to include an extra “E”—” Experience”. But what does this mean for your SEO efforts? What Is E-E-A-T? The guidelines also help Google’s algorithm understand what constitutes good and relevant content. But what does this mean?

Finance

Search Engine Land

MARCH 14, 2023

As Google’s search algorithms place greater weight on helpful content, gauging AI-driven content’s value from an SEO standpoint is critical. Google on AI content In November 2022, Google’s Duy Nguyen said that the search engine has “algorithms to go after” those who post AI-plagiarized content.

User-Generated

Neil Patel

NOVEMBER 12, 2019

Writing a blog post is easy. But still, you write a blog post and then what do you do? And just to give you an idea before we dive into the formula, it’s so effective here is the traffic to my latest blog post. Hence, I used the number of 3,549 in the title as you should be able to drive 1/10th of what I am generating.

Content Marketing

Search Engine Land

JANUARY 11, 2023

In 2016, Google Panda became baked into Google’s core ranking algorithm. A Google Panda algorithm guide, published on The SEM Post , included several then-new quotes about Panda from Google, attributed to a “Google Spokesperson.” E-commerce sales jumped this holiday season as search marketers weathered Google updates.

Search Marketers

Hubspot Marketing

SEPTEMBER 25, 2023

The right AI platforms can help you or your business bridge the gap between cutting-edge algorithms and real-world applications, enabling AI systems to mimic human processes like reasoning, learning, and even social intelligence. Key features: Generate blog, marketing, and email copy.

Transform

Scoop.it!

MAY 2, 2024

Are you here because your blog has hit a bit of a dull patch? It’s a common hurdle for many businesses, but hey, there’s always a silver lining – giving your blog a new lease on life is totally within reach! Join us as we guide you through eight simple yet impactful strategies to rejuvenate your brand’s blog. You’re not alone.

Real Estate

Neil Patel

SEPTEMBER 10, 2019

Google makes over 3,200 algorithm changes per year. To improve your rankings, what do you have to do? And if you aren’t sure what changes to make, just put in your URL into this SEO Analyzer and it will spit out a report like the one below. I know that sounds crazy, but think about what I just said.

SEO

Search Engine Land

JANUARY 28, 2023

Video: Lisa Barone on the early days of SEO blogging 2020: In this installment of Barry Schwartz’s vlog series, he chatted with Barone about the older days of SEO and then moved on to how her career has changed over the years. 6: Google Penalized A Germany Agency & Their Clients For Link Schemes, Says Matt Cutts Feb.

Search Marketers

Search Engine Land

JANUARY 14, 2023

Facebook Graph Search relied heavily on Likes and other connections to determine what to show as the most relevant search results for each user. 2016: The latest images culled from the web, showing what people eat at the search engine companies, how they play, who they meet, where they speak, what toys they have and more. .

Search Marketers

Search Engine Land

MARCH 13, 2023

This comprehensive overview will dig deeper into E-E-A-T – specifically what it means, why it matters to SEO, and how to use it to your advantage. In this article: E-E-A-T: What does it mean for SEO and why is it important? E-E-A-T: What does it mean for SEO and why is it important? Demonstrating E-E-A-T to Google.

SEO

Neil Patel

FEBRUARY 4, 2021

My blog attracts millions of viewers, and accolades have stacked up for entrepreneurship, marketing, and influence. Neil Patel’s foray into digital marketing began with his blog. As Neil learned tips, tricks, and best practices, he decided to share what he learned on a blog to help other businesses find similar success.

Digital Marketing

Sprout Social

MAY 2, 2018

Whether it’s blogging, video marketing, paid social ads or even podcasts, you have to learn the specifics of social media marketing for dentists. For an industry that leaves 15% of the population quivering with dread, what better way to earn a loyal patient than to consistently show them there’s nothing to fear?

Social Media Marketing

Hubspot Marketing

FEBRUARY 21, 2019

If I were to ask you to list the most valuable things you own, what would you say? I guess this would be another way of asking the infamous “What would you grab if your house was on fire?” That’s why we’ve compiled this guide on cybersecurity. Personal data is incredibly valuable. Hackers know it, and businesses know it. But fear not.

Non-Profit

Moz

SEPTEMBER 12, 2019

Posted by MarieHaynes EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google's algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? Information from the quality raters allows them to build algorithms. Video Transcription.

SEO

Search Engine Land

NOVEMBER 29, 2022

Today, E-A-T seemingly impacts many different areas in Google’s ranking algorithms. But what do we mean by “working well”? Our numbers were saying we were doing great and we were delivering a terrible user experience and turned out we weren’t measuring what we needed to. Why is E-A-T so important?

Whitepaper

Exposure Ninja

JULY 5, 2022

The Google algorithm changes on an hourly basis. It’s impossible to keep up with every change and test, but we’ve chronicled the main updates since 2011, to help you understand the type of changes Google makes, and why certain websites and content perform better or worse than others. What is the Google algorithm?

Transform

Sachs Marketing Group

FEBRUARY 11, 2025

Medical Practice SEO – The Ultimate Guide for Doctor’s Offices In the competitive world of healthcare, having a strong online presence is no longer a luxuryits a necessity. Patients are increasingly turning to search engines like Google to find doctors, specialists, and medical services near them.

SEO

Search Engine Land

APRIL 5, 2024

Why we must do SEO audits Before we dive into the problems with SEO audits and what you can do about them, I would like to provide three arguments for why we need them. Especially if no SEO team has a deep understanding of what you are dealing with, an SEO audit will help you to get up to speed. There are enough of those already.

SEO

Rock Content

MARCH 7, 2024

E-E-A-T isn’t just one of Google’s many updates. What does this mean for your content? What Is E-E-A-T Content, And Why Does It Matter For SEO? It won’t drop off a cliff with Google’s next algorithm update. Medical sites such as WebMD and Medical News Today take this approach.

SEO

Litmus

OCTOBER 15, 2024

What are the differences between contextual vs. behavioral vs. audience targeting? What are the differences between contextual vs. behavioral vs. audience targeting? What is contextual targeting? Instead of relying on user data, it focuses on what your recipients are engaging with right now. What is audience targeting?

Health

Duct Tape Marketing

FEBRUARY 15, 2024

Questions I ask Stephan Spencer: [00:58] What are the highlights of the new edition of The Art of SEO? [04:45] 04:45] What are some of the core tactics that are still proving effective in 2024? [07:57] 13:37] What do we need to prepare for and come to expect from voice search? [15:08] So what are the highlights?

SEO

Duct Tape Marketing

APRIL 17, 2024

03:49] What are the differences between some of the more robust technologies and the pedestrian types such as Chat GPT? [07:44] This is what I've been looking for. Jeff is a data-driven search engine marketing executive with 20+ years of experience in the search industry. Click on over and give us a review on iTunes, please!

User-Generated

Litmus

OCTOBER 15, 2024

What are the differences between contextual vs. behavioral vs. audience targeting? What are the differences between contextual vs. behavioral vs. audience targeting? What is contextual targeting? Instead of relying on user data, it focuses on what your recipients are engaging with right now. What is audience targeting?

Health

Sachs Marketing Group

MARCH 19, 2023

What is Local SEO? What Types of Businesses Need Local SEO? If so, local SEO may be the key to unlocking that potential. Local SEO, or Search Engine Optimization , is a targeted approach to improving your business’s visibility in search results, specifically focusing on customers in your local area.

SEO

Emanuel P SEO Blog

JANUARY 29, 2024

Tune in to the episode here [link] “The sooner you start implementing what you learn, especially with AI, the faster you’ll grow.” The adoption of AI by marketing leaders is not just prevalent but essential for staying competitive in a rapidly evolving landscape.

Digital Marketing

Search Engine Land

SEPTEMBER 26, 2023

Google Doodle for the search engine’s 25th birthday Evolution of the algorithm: Changes in SEO focus Thanks to ever-evolving algorithms and expectations, search is a relentless journey of adaptation and resilience for SEOs. Every change is a new opportunity to learn.

SEO

Search Engine Land

DECEMBER 5, 2023

All I remembered seeing at the time was what felt like a PR puff piece published by the New York Times. Then AJ Kohn published What Pandu Nayak taught me about SEO on Nov. However, what is here is worth digging into. Remember, the index is for every word, what are the pages on which that word occurs.

SEO

Search Engine Land

APRIL 1, 2024

Identifying the problem The key to identifying why your page isn’t ranking is to systematically rule out the other possibilities. For this, you’ll need data, industry context and a methodical approach. Firstly, you need to ascertain if the page is not ranking at all versus not ranking well. This is key. If it is, take note of the keywords.

Energy

Search Engine Land

AUGUST 17, 2023

This has been at the forefront of what Google has used over the years to: Tune algorithms. Shape what search engine results pages (SERPs) look like. Understanding what your audience needs and what they are looking for based on where they are in the customer journey or funnel is the key to SEO.

Entertainment

Search Engine Land

FEBRUARY 9, 2023

Google refreshes Page Layout Algorithm In 2014, Google’s Matt Cutts announced via Twitter that the company had refreshed its Page Layout Algorithm. The Page Layout Algorithm downgraded the ranking of webpages with too many ads at the top or if the ads are deemed too distracting for users. 19, 2012 and was updated Oct.

Search Marketers