Hubspot Marketing

JULY 12, 2024

If you‘ve seen other posts I’ve written about community management, you know I used to manage a Facebook community for a TV station where I worked as a digital journalist. My experience gave me first-hand knowledge of why community management is important and why brands should invest in it. Still not convinced?

Management

Hubspot Marketing

JANUARY 22, 2025

But how do you do that especially in a saturated market like 2025? The success you get from organic outlets just hits differently, and everyone can taste it with the right approach. Lets go over what organic marketing is, how it compares to paid alternatives, and how to create your strategy. Sounds nice, doesnt it?

Gen Z

Hubspot Marketing

JUNE 30, 2025

If you want to learn how to craft an irresistible one, start with this guide that includes 17 real-life examples and learn how brands market their open positions. Marketing Job Requirements and Qualifications Before you draft a clunky job post, remember: less is more.

Management

Martech

SEPTEMBER 30, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. Prompt: Refine content strategy development (from a previous prompt) to be more about advising on what works as they would not be a SME. You are hiring a content strategy development manager who is not an SME. Answer: Certainly!

Management

Martech

MAY 21, 2025

If you’ve ever opened an automation platform like Make.com or Zapier and didn’t know where to begin, you’re not alone. These tips will help you along the way. My first tip is not to boil the ocean, but to choose one small thing to automate. One minute saved times 1,000 adds up! Others did not.

Communications

Buffer Marketing

SEPTEMBER 11, 2024

With that in mind, I thought I’d gather some tips, tactics, and best practices from the creators in the trenches on LinkedIn in the hope it might help you be more consistent and grow your following, too. (If They’re not there for entertainment — they’ve logged on to level up their careers. 

Entertainment

Buffer Marketing

JANUARY 22, 2025

Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again. Let’s start building your plan — and your following.

Gen Z

Hubspot Marketing

OCTOBER 21, 2024

AI writing , AI images , AI videos — while the final products are far from perfect, they raise the question of what jobs AI could eventually replace, even if we don’t want them to. It keeps businesses organized and focused on their goals. Let’s break down the steps I took, how the plans turned out, and how you can replicate them.

Marketing Plan

Backlinko

OCTOBER 31, 2024

The focus is on on-page optimizations while ignoring what actually keeps readers engaged. But how do you create content that users love and want to consume more of? As people usually want to hear what real experts have to say. Let’s discuss how you can follow this framework to create better-quality SEO content.

SEO

Orbit Media Studios

DECEMBER 17, 2024

Rather than a typical workbook, we simply put all of the prompts together into one big guide. Today we are giving it to you. Scan through, copy your favs into your own docs, or build these into your marketing processes! What are the emotional triggers for our prospects? You may already have documented personas.

Thought Leadership

Backlinko

JULY 22, 2024

Backlinko started as a simple personal blog in 2012, publishing one or two posts per month. Let’s start with step one. Set Up Your Website If you haven’t already set up your site, it’s time to choose a platform. Choose one that matches your technical skill level and business needs. Okay, ready?

SEO

Hubspot Marketing

DECEMBER 4, 2024

Based on a survey of 500+ newsletter operators and a handful of interviews with experts, I am sure of at least one thing: Newsletters aren’t going anywhere anytime soon. Table of Contents How to Develop a Newsletter Content Strategy What is newsletter content strategy? If you don’t subscribe yet, come join us!

Education

Animalz blog

APRIL 24, 2025

And while SEOs broadly understand what traditional search engines look for, AI optimization is uncharted territory. But gaining and maintaining AI visibility requires a new layer of analysis: one that understands how and why AI surfaces particular information, and how it uses trust and authority signals to amplify brands presence.

PR

Search Engine Land

JULY 29, 2024

As GEO and its effects on SEO and digital marketing continue to evolve, we’ll cover the basics to equip you with the knowledge to navigate these dynamic changes and stay ahead. Here’s what we’ll cover in this guide: What is GEO? Why GEO is important. What is GEO? What are the benefits of GEO?

Transform

Hubspot Marketing

JULY 22, 2024

So, what is a brand style guide? Table of Contents What are brand guidelines? The Elements of a Brand Style Guide Brand Style Guide Examples Branding Guidelines Tips Picture the most recognizable brands you can think of. These strategic elements will help you dive into the tactical components of your brand style guide later.

Branding

Hubspot Marketing

NOVEMBER 20, 2024

It was “SmarterChild,” a chatbot available on AOL Instant Messenger (AIM) and Windows Live Messenger in the early 2000s that you could have a “conversation” with when your real friends weren’t online. Table of Contents The Rise of AI Content So, should you use AI content? Why does AI content need humanization?

User-Generated

Hubspot Marketing

MAY 7, 2025

Its a fast-paced industry that quickly evolves by the time you learn a new skill, trend, or platform update. Whether youre a marketer, a content creator, or a business owner, understanding social media involves a range of skills that require you to always be learning. Best for: Staying on top of platform news and updates.

Social Media Marketing

Backlinko

OCTOBER 16, 2024

Why is this happening? And they’re willing to pay top dollar for that expertise (more on that later). But before we get into the how-to, let’s look at why SEO is such an attractive career path. Why Choose a Career in SEO? Here’s why: High Demand for SEO Jobs Are SEO jobs in demand? Absolutely.

SEO

Hubspot Marketing

JUNE 2, 2025

Heres what I knew from the trenches: Most people arent ready to buy when you reach out. Theyre not waking up hoping for another cold email or wondering if they should check out one more demo page. What if we could earn attention before someone was in-market? That's what we set out to do at Gong.

Branding

Hubspot Marketing

AUGUST 20, 2024

This is just one example of how AI can impact our everyday lives, and the same can be said about AI in B2B marketing. Truthfully, we don’t know what the future holds for AI, especially with the potential for government regulation looming. But from what I’ve seen of current tools, they cannot replace us — but only help us work smarter.

User-Generated

Backlinko

DECEMBER 6, 2024

This framework helps you map ideal interactions. The better your marketing funnel, the more sales you can capture. In this guide, you’ll learn: How a marketing funnel works Different types of marketing funnels Step-by-step process to build your first funnel Let’s start with the basics.

Customer Journey

Martech

MARCH 25, 2025

When was the last time you read your organizations email newsletter from the perspective of your email subscribers? When was the last time you asked your email subscribers for their thoughts on your organizations email newsletter either in a focus group, via one-on-one interviews (these are the best options) or in a survey?

Whitepaper

Backlinko

MARCH 3, 2025

People actively searching for the solutions you provide. At Backlinko, organic traffic brings us over 571K monthly visitorseach one specifically interested in SEO and digital marketing. In this guide, you’ll learn all about organic traffic, including how to measure and increase it. What Is Organic Traffic?

SEO

Hubspot Marketing

APRIL 15, 2025

What stood out to me were the tools that actually helped you get things done. Im calling out a few favorites from categories like productivity, audience growth, learning, and even building your own tools. You can try these tools tomorrow to start being more productive. Why Flow Is Interesting We all type way too much.

Product

Hootsuite

OCTOBER 18, 2024

No idea what I just said? You’ve got a lot to learn about Reddit (and what it can do for you). Here’s how to know if Reddit marketing is right for you and examples to get started (that won’t get you roasted). Including things that probably shouldn’t exist, but hey, you do you, friends. Everything.

Marketing

Sprout Social

MAY 8, 2025

In this article, we’ll dive into why Reddit marketing is important to your brand and how you can find relevant Reddit trends for your business through social listening. Why tracking Reddit trends is important for your brand Reddit is built to spark trends. This is how organic trends begin.

Gen Z

Hubspot Marketing

JANUARY 24, 2025

A keyword map helps you do just that. And what fun would a treasure hunt be without friends? Table of Contents What is keyword mapping anyway? The Importance of Keyword Mapping: SEO and Beyond How to Map Keywords: A Guide to Start Your Keyword Mapping Journey What is keyword mapping anyway?

SEO

Vertical Response

SEPTEMBER 22, 2024

Ever wonder what really makes people click on your emails? Understanding the psychology behind email marketing—specifically, email marketing psychology: what really makes people click—can unlock the secrets to higher engagement. These elements can be the difference between a successful email campaign and one that falls flat.

Email Marketing

Lynton Web

DECEMBER 29, 2024

You might eventually reach your destination but waste valuable time and resources. Building the Customer Journey Foundation Before diving into the how and why, there are some basics to cover first. That way, you can ensure that when you reach the implementation phase of this, you're clear and aligned on what needs to be set up.

Customer Journey

Hubspot Marketing

JUNE 10, 2025

Welcome to Breaking the Blueprint — a blog series that dives into the unique business challenges and opportunities of underrepresented business owners and entrepreneurs. I think it's important because of the goal of marketing: attract an audience to what you offer and convince them to make a purchase.

Fashion

Martech

MARCH 11, 2025

Lean too far into what prospects already know, and you risk boring them. Introduce too much new information, and you may overwhelm them. The key is blending both to engage, build trust and drive conversions. A new one is that familiarity with the browsed product leads them to discover and purchase a new item.

Whitepaper

Hubspot Marketing

OCTOBER 14, 2024

A good marketing framework doesn’t just give you clarity: it turns your entire strategy into a well-oiled machine, helping you run campaigns confidently and get real, measurable results. Table of Contents What is a marketing strategy framework? Table of Contents What is a marketing strategy framework?

Marketing

Hootsuite

APRIL 22, 2025

Key takeaways Facebook marketing involves promoting your company on Facebook to build awareness for your products, grow an audience, and generate leads and sales. To effectively market on Facebook, you need to create and optimize a Facebook Page, verify it (if possible), and set up a Facebook Ads account.

Gen Z

Hubspot Marketing

SEPTEMBER 25, 2024

But once you have a lot of leads, you need to figure out who‘s really interested in your product and who’s just starting to look around. In this article, I’ll share lead scoring models for you to consider, important data to look at, and best practices for effective lead scoring. Table of Contents What is lead scoring?

Logistics

Search Engine Land

JULY 8, 2024

Google Search Console (GSC) is a free gift from Google to SEO professionals that tells you how your website is performing. Custom regex filters take you around your million-page website. It’s engineered to withstand zombie pages, panda claws and even penguin attacks, so it’s exactly what you need when the SEO industry gets dicey.

SEO

Backlinko

DECEMBER 23, 2024

As a general contractor, you want a steady stream of customers for your business. Whats a surefire way to get your business top-of-mind for potential clients? Make sure they can find you online through search engine optimization (SEO). Why Contractors Need SEO Done right, SEO makes your contracting business more visible online.

SEO

Backlinko

SEPTEMBER 6, 2024

You know the saying “work smarter, not harder”? That’s what Chrome extensions can do for you. We ranked each extension by its standout features and included detailed pros and cons to help you make an informed decision. What’s the Best Chrome Extension for SEO? Don’t download anything just yet. Let’s get started!

SEO