Buffer Marketing

JULY 11, 2024

Establishing yourself as a thought leader and building an engaged audience on the platform can help generate new customers for your business, exciting job opportunities, and even paid side projects as a B2B (or B2C) creator.    Of course, it’s not been without work. The more often you post, the easier it is. 

Branding

Hubspot Marketing

MARCH 27, 2025

In this article, Ill share how you can use Claudes incredible new Projects feature to create an executive assistant. That virtual EA can help you analyze meeting transcripts, manage action items, draft follow-up messages, and more. Step 1: Set project instructions. Ready to get started? Lets dive right in!

Transform

Buffer Marketing

JANUARY 7, 2025

Artificial intelligence is transforming digital marketing by empowering us to do our best work. They ultimately let us get back to the work we find more meaningful, like strategy, creativity, innovation, and relationship-building. The shift to AI-powered marketing has been dramatic. Paid plans start at $6/month/channel.

Price

Hubspot Marketing

AUGUST 26, 2024

Suddenly it‘s 1pm, and you’ve done nothing substantial on your to-do list to get this project launched. Each team leader needs to know how their work ladders up to corporate objectives — and they need to make it clear in their workflows. People always want to know how their work connects to broader strategic initiatives.

Product

Backlinko

OCTOBER 16, 2024

The global SEO industry is projected to reach $157 billion by 2032. (Up In the 2000s, SEOs were keyword stuffing and spinning up personal blog networks (PBNs). SEO jobs are booming. Up from $68 billion in 2022.) Why is this happening? Businesses NEED skilled SEOs to compete in the digital space. Those jobs pay well, too.

SEO

Marketing Insider Group

APRIL 21, 2025

Outsourcing web design allows businesses to work with experienced professionals without the cost and commitment of a full-time hire. Freelancers and agencies offer flexible pricing models, whether its a one-time project fee or an ongoing retainer. But what if hiring an in-house web designer isn’t in the budget?

SEO

Sprout Social

SEPTEMBER 19, 2024

To make the best decision in an influencer partner, clearly define your objectives for the partnership and then work backward to find the right fit. Influencer marketing KPIs are essential to campaigns as they quantify the work both you and the influencer do. Why are influencer marketing KPIs important?

Influencer Marketing

Martech

OCTOBER 24, 2024

More than half (62%) of employers implemented AI to support employees’ initial research for tasks and projects, help employees manage their workflow (58%) and analyze data (55%). However, 63% of employees primarily use AI to double-check their work. More than three-quarters of U.S. The report can be viewed here.

User-Generated

Hubspot Marketing

MARCH 14, 2025

It sets forth a single vision that everybody can buy into, and more importantly, it defines the goal, the reach, and the problem the project is trying to solve. Marketing briefs help solve any misunderstandings before you get to work. As campaigns and projects change, requirements are added or removed, and new insights are discovered.

Marketers

Martech

DECEMBER 6, 2024

Lets explore how to implement this co-pilot approach across three essential marketing tasks: Crafting compelling blog posts. Training generative AI Think of generative AI as a brilliant new hire who graduated at the top of their class but has never worked in your industry. OpenAI has Custom GPTs Anthropics Claude has projects.

Transform

Hubspot Marketing

NOVEMBER 25, 2024

In 2023, my team and I began working on perhaps one of the most ambitious content audits ever conducted on the HubSpot Blog. When it was all said and done, we audited over 10,000 blog post URLs and over 450 topic clusters. We’ve since evolved into what is now the EN Blog Strategy team.)

SEO

Vertical Response

JULY 29, 2024

This guide will walk you through 7 simple steps to set goals, reach your audience, and measure your results. Key Takeaways Setting clear, measurable goals is essential for guiding a marketing campaign, allowing for alignment with business objectives and progress tracking. Regularly review and adjust your goals based on performance insights.

Key Performance Indicator

Hubspot Marketing

JULY 22, 2024

Without an annual marketing plan, things can get messy — and it's nearly impossible to put a number on your budget for the projects, hiring, and outsourcing over the course of a year if you don't have a plan. This section should outline the projects that are specific to marketing.

Marketing Plan

Marketing Insider Group

NOVEMBER 18, 2024

Facebook: A mix of everything, including videos, images, blog links, and event promotions. Facebook: A mix of everything, including videos, images, blog links, and event promotions. Behind-the-Scenes Content: Show your team, work process, or company culture. Use content categories to diversify posts and keep engagement high.

User-Generated

Backlinko

NOVEMBER 1, 2024

Pro tip: You can use Semrush’s Listing Management tool to see websites you can list your business in and track the accuracy of your NAP details for all of them. Take Washington-based Home Care Contractors as an example. In addition to keyword rankings, the company received more leads and calls from potential clients.

SEO

Marketing Insider Group

JANUARY 20, 2025

Creating consistent, high-quality blog content can be a challenge for any businesses juggling multiple priorities. Book a call with our growth manager to discuss how our content writing services can help your business connect with audiences and achieve measurable results. Consistent publishing builds audience trust and improves SEO.

Thought Leadership

Hubspot Marketing

JUNE 4, 2025

If youre looking for workflows that make your work life easier, youve come to the right blog. The thing I've learned about AI is that it works best when you treat it like a collaborator and not just a tool, says the podcasts host, Kipp Bodnar. For each of those outcomes and projects, I create a ChatGPT project, Keiren explains.

Product

Martech

AUGUST 26, 2024

You can input your blog post, article or any text content, and it will generate a video based on it. I watched “OpenAI Sora’s first short film — ‘Air Head,’ created by shy kids,” when it debuted in March and assumed Sora would be publicly available in a few months. In addition, shy kids is a Toronto-based production company.

Transform

Hubspot Marketing

AUGUST 28, 2024

Technical SEO, content strategy, and link-building strategies all work together to help your pages rank highly in search. Kelly is a marketing manager and SEO content strategist working on HubSpot’s EN blog strategy. It’s going to be incredibly useful for navigating through the large amount of content on HubSpot’s blog.

SEO

Hubspot Marketing

DECEMBER 23, 2024

Luckily, AI stepped in to make this process smoother and more manageable. Heres how AI is making this process smoother and more manageable. Heres a startling reality: while 88% of marketers believe AI and automation are essential for meeting customer expectations, theyre only using about 56% of the tools they buy.

Transform

Martech

JULY 29, 2024

Answer: Yes, a digital asset management (DAM) system can indeed feed into a content management system (CMS). Here’s how this relationship typically works: 1. Consistent branding: By using a DAM to manage digital assets, organizations can ensure that all content published through the CMS adheres to brand guidelines.

Management

Sprout Social

JANUARY 9, 2025

She wanted to illustrate the marketing departments ability to drive results and improve work-life balance for employees. Like email and messaging apps before it, AI is changing the nature of how we work and collaborate. Generative AI hasn’t worked out all the kinks. It feels better to take control Cole says.

User-Generated

Hubspot Marketing

MAY 7, 2025

Social media marketing is a lot of work. From blogs to templates to courses, if youre wondering how to learn social media marketing, these resources will accelerate your knowledge. These blogs are always fresh with actionable information you can use to improve your marketing: 1. And the landscape changes constantly.

Social Media Marketing

Businesses Grow

AUGUST 26, 2024

Too short for an entire blog post, too fun to pass up, here are a few observations from the marketing world. I don’t use this for commercial purposes like advertising because there is a legal gray area with copyright, but I use it for slide decks and personal blog posts. I have a premium subscription to ChatGPT. This is all me.

Retail

Backlinko

DECEMBER 23, 2024

Because they show whats working for others, highlight opportunities, and uncover gaps in your approach. So we published a free tool with a supporting blog post on the same topic. Finding competitor keywords is essential to building your SEO strategy. For instance, Ahrefs gets an estimated 2.5k The page targets over 1.7k

SEO

Backlinko

NOVEMBER 18, 2024

Content briefs help teams work together by reducing revisions and speeding up the writing process. But after publishing hundreds of articles, we’ve found these elements work best: Primary keyword: The main term or phrase your content must focus on. This ensures every post is useful, clear, and built to perform. The result?

Whitepaper

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Scoop.it!

NOVEMBER 7, 2024

And then, of course, there’s assistive AI, which helps us with menial, time-sucking tasks like project management, copy checking, and even video editing (because we know how effective using video in email can be!). Marketers have been using AI to help them spend more time on important things for years now.

Fashion

Hubspot Marketing

DECEMBER 12, 2024

Ok, this has to be one of the most meta projects Ive worked on: a piece of digital content about digital content but, hey, its an important one. Overall, content can drive brand awareness and build trust with your audience but digital content management comes with a wealth of operational benefits that analog mediums dont.

Tentpole

Martech

APRIL 10, 2025

But Pinterest is the blogging world’s dirty little secret one of the leading traffic sources behind Google. If you have a blog and aren’t using Pinterest, you’re missing out in a major way. It allows you to get more eyes on your own Pins (graphics, product images or videos) that link back to your blog.

Content Marketing

Buffer Marketing

SEPTEMBER 11, 2024

We have several TikTokers, Instagrammers, YouTubers, Threaders, and more, many of whom use these networks to support their small businesses and side projects or grow their personal brands. ” David sees his LinkedIn posts as zero-click content , even if the content originated as a blog post or video.

Entertainment

Hubspot Marketing

NOVEMBER 29, 2024

Your research and development team has been working on a new product for months and putting valuable resources into its design and manufacturing. They’ve carefully researched the market and the problem they intend to solve — and now it’s time to let your product marketing manager work their magic. Project management skills.

Product Marketing

Hubspot Marketing

JULY 12, 2024

However, based on what I know about community management , there’s a smart way to categorize these communities based on your brand’s engagement goals. How brand communities work: This community is typically cultivated from the people who follow you on social media and/or actively buy (and enjoy) your products and services.

Branding

Hubspot Marketing

DECEMBER 16, 2024

Over the past three years, Ive written over 200 marketing content pieces from blog posts to guides to landing pages. Brands that produce hundreds of pieces of content each year suddenly find themselves with a library of thousands of outdated blog posts that erode brand trust and drag down their SEO. How often should you update content?

SEO

Hubspot Marketing

JULY 10, 2024

As someone who writes website copy for a living, I work closely with search engine optimization (SEO) consultants to ensure that the copy speaks directly to the audience while remaining optimized for search engine rankings. 10 Best Rank Tracker Tools These tools may be part of a larger SEO management package or a stand-alone product.

Price

Martech

APRIL 1, 2025

Here are key considerations for building and maintaining an effective website, based on one I recently managed as part of a rebrand. With this recent project, we noticed many competitors used blue as their primary color. Its the foundation of brand credibility, lead generation and customer engagement.

Transform

Martech

JULY 24, 2025

What worked when you had three people breaks down with 10. What worked when you had three people breaks down with 10. Deadlines are missed, drafts disappear in email chains and the quality of work drops off. You need reusable systems: editorial playbooks, workflows, contributor guidelines and feedback loops.

Transform