Marketing Insider Group

MAY 13, 2025

Everyone is trying to climb to the top of search results, fill their social media feeds with content, and capture attention without having to pay for every single click. And while it might take longer to build, it tends to bring higher-quality traffic, stronger trust, and better long-term results. The answer lies in organic visibility.

PR

Backlinko

JUNE 12, 2025

What Your Analytics Miss Almost 90% of ChatGPT’s citations come from search results ranking in positions 21+ — not the top 5 rankings you’re fighting for. More people are seeing our content in search results, but fewer are clicking through. Open the top three cited posts in the AIO, and they all mention the same blogs.

SEO

Search Engine Land

JULY 8, 2024

Google Search Console tracks your website’s performance in search results on Google. A domain property provides a holistic view of how your website is performing Google search results. This means that if you want to really dive into a section of your website like /blog/ subfolder or a blog.website.com subdomain, you can do this.

SEO

Orbit Media Studios

JULY 16, 2025

By Andy Crestodina Welcome to the “zero click” world, where websites no longer get traffic. It’s because of all of those things in search results that aren’t blue links, are keeping visitors on Google and away from websites: “People also ask” boxes, video carousels, AI overviews and now, AI Mode. These are called “SERP features.”

Marketers

Search Engine Land

JULY 16, 2024

A “best of” entity list in Google search is a list in the search results answering user search queries that explicitly or implicitly ask Google to provide its “opinion” about the top solution providers for a specific topic, field or problem. The result is no longer based on simple links and keywords.

Key Performance Indicator

Backlinko

JUNE 23, 2025

For example, here’s the SERP for “what’s the best crm”: Notice how the “top” result is an AI Overview that immediately tells the user a few examples of CRMs. It shows you which SERP features you appear in for your custom-tracked keywords. It’s no longer just about ranking at the top of Google.

SEO

Buffer Marketing

SEPTEMBER 5, 2024

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet. 

Thought Leadership

Backlinko

NOVEMBER 29, 2024

Some important keyword metrics to track include: Average position (and any major gains or losses) Total number of ranking keywords for the site and individual pieces of content SERP visibility Tracking keyword rankings helps you discover potential areas that you can improve or double down on to get more visitors. A link-building campaign?

Analytics

Animalz blog

MAY 15, 2025

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. A growing number of keywords that trigger AIO results and capture user attention before they ever reach the organic listings. As a result, brands grow search traffic at a slower pace.

Thought Leadership

Duct Tape Marketing

JUNE 18, 2025

As I explain in this solo episode, we’re witnessing a major shift from traditional SEO to what I now call search visibility —your brand’s presence across the entire digital ecosystem, from featured snippets and branded SERPs , to Google Business profiles and authoritative content that aligns with E-E-A-T principles.

User-Generated

Exposure Ninja

APRIL 25, 2025

But we’re (thankfully) past the phase of asking ChatGPT to write the entire blog post. Repurpose blogs into social snippets. Google’s AI Overviews now answer many user queries directly on the search engine result page (SERP), allowing users to get the information they need without a single click.

Market Trends

Exposure Ninja

MAY 7, 2025

Zero-click searches are not new but they’re becoming impossible to ignore. of desktop searches resulted in a zero-click search in the U.S. ended without the user clicking on the organic search results, with European searches sitting at a slightly higher 59.7%. What Are Zero-Click Searches?

User-Generated

Scoop.it!

FEBRUARY 27, 2025

Google AI Overviews are concise, context-rich answers at the top of the Google search results page. Aspect 1: It negatively affects organic search results. Hence, websites ranking at the top of the Google SERPs based on relevant keywords can expect a dip in traffic. Here are the best ways to prepare for AI-driven marketing.

Customer

Vertical Response

JULY 14, 2024

These short snippets of text appear in search engine results pages (SERPs) and can make or break a user’s decision to click on your link. These coveted “position zero” spots in search results can dramatically increase your visibility and click-through rates. This strategy can lead to impressive results.

SEO

Exposure Ninja

FEBRUARY 7, 2025

AI Overviews are Google’s latest search feature that uses generative AI to summarise search results. Users get quick, concise answers to certain queries directly within the search engine results pages (SERPs), with links to relevant web pages. But how does it work, and what does this mean for your search strategies?

User-Generated

Martech

AUGUST 6, 2025

Those cards that used to show up in the SERPs? You’ll want to pay extra attention to a few things to boost your visibility in AI search results: Create strong FAQs that use real client questions and answers from you. Google has focused on producing search results based on E-E-A-T for quite some time now.

SEO

Welcome Software

MAY 7, 2025

How to repurpose your content First, let’s take a look at all the different content formats out there that you can bring into your digital marketing strategy: Blog articles (long-form and short-form) Guest posts on other sites Social media posts Infographics Case studies Podcast episodes Webinars Video content (eg.

Transform

Backlinko

JULY 10, 2025

I’ve also prepared a free audit workbook to help you document findings, prioritize fixes, and drive measurable results. Here’s what to look for in this stage: Check If Your Pages Are Indexed in Google A web page becomes visible in search results and starts ranking only after it’s added to a search engine’s index.

eCommerce

Backlinko

FEBRUARY 10, 2025

Start a blog. Its blog ranks for over 174K niche-related keywords and brings in over 673.1K And heres the thing: If youre not blogging, youre missing more than search traffic. Here are 9 Shopify blog examples to inspire your own blog (plus practical tips to steal). And the results speak for themselves.

eCommerce

Exposure Ninja

APRIL 25, 2025

When done right, the content marketing ROI compounds turning every blog, guide, and landing page into a lead-generating, revenue-driving asset that works around the clock. To earn a spot in these AI search results, you first need to rank organically with solid SEO foundations. And it can deliver serious long-term returns.

Content Marketing

Exposure Ninja

MAY 16, 2025

These AI-generated summaries now appear above organic results, leading to more zero-click searches and fewer visits to your site. No new blog posts, no landing page refreshes, and no re-optimising your service pages. Slowly, your position in the search engine result pages (SERPs) will slip and take your traffic down with it.

User-Generated

Animalz blog

MARCH 25, 2025

” As zero-click queries and AI-generated answers reshape search behavior, he offers both high-level strategic thinking and tactical advice throughout the interview. ” (00:18:00) Alex predicts that as AI search features like “zero-click queries” become more prevalent, basic informational content will lose value.

User-Generated

Exposure Ninja

JULY 18, 2025

Essentially, it’s a far more advanced type of search, using AI in the background to deliver better results.” These overviews are powered by generative AI and appear at the very top of the search results page, above organic listings and traditional Featured Snippets. AI Mode reimagines how search results are presented.

User-Generated

Search Engine Land

SEPTEMBER 9, 2024

Marketers can use AI to generate: Blog posts. This lets you adjust your content to fit natural speech, improving your chances of appearing in voice search results. Instead of turning to a traditional search engine like Google and clicking through the SERP listing, users can get answers directly from AI chatbots like ChatGPT and Gemini.

Content Marketing

Search Engine Land

JULY 12, 2024

A typical Google SERP today Here’s an example of a typical SERP today for a recent search I did. Now, YouTube results take up the effective above-the-fold space that the first few organic results used to occupy. This results in wildly inconsistent quality from one topic to another and one conversation to another.

User-Generated

Hubspot Marketing

AUGUST 13, 2024

At launch, AI summaries appeared at the top of the search engine results page ( SERP ) of nearly 75% of all search queries. Don’t be the person in the group chat who spreads misinformation by insisting that time travel is merely “very difficult” based on AI search results. Suddenly, more than 14.2 You’re welcome.) Remember AMPs?

User-Generated

Scoop.it!

APRIL 17, 2025

One of the biggest impacts AI is having is on search engine results pages (SERPs). The inclusion of AI responses on platforms like Google has pushed organic results further down the page. This can have a major impact on the perceptions of publications and platforms.

Transform

Duct Tape Marketing

APRIL 17, 2025

What do zero-click searches and AI content mean for your online strategy? I unpack a new, modern SEO framework designed to boost search visibility, attract high intent traffic, and drive real business results. groupings of blog posts around those and then you can measure growth and not just not just rank and position.

SEO

Backlinko

JULY 16, 2025

And prepare for a zero-click, LLM-driven world. Brand Exposure Without Traffic Dependence Here’s the problem: Searchers no longer have to click search results to get the information they need. For many site owners, this is resulting in a noticeable decline in traffic. Shift your focus to LLM seeding now to stay competitive.

User-Generated

Hubspot Marketing

AUGUST 12, 2024

In other words: We can’t see the future, so let’s not panic just yet about a zero-click world. AI Overviews (AIO) has especially piqued concern, with everybody racing to understand what will happen if AIO keeps users on Google’s search engine results page (SERP) instead of clicking through to websites. Not sure where to start?

SEO

Hubspot Marketing

MAY 13, 2025

In three to five years I think well be far away from scrolling through SERPs and much closer to a Her [the 2013 sci-fi movie in which a man falls in love with his AI] situation. Editor's note: Kudos to Dolan and Morrissey for giving us an opening to tackle this very complex issue.

User-Generated

Orbit Media Studios

MAY 13, 2025

AI overviews now appear at the top of half of all search results. Today, here in May 2025 , we are sharing the results. First we asked about AI summaries at the top of search results. We asked Search engines such as Google now often have AI summarization included in the results. But is Google itself getting fewer clicks?

User-Generated

Search Engine Land

SEPTEMBER 1, 2023

With organic ranking becoming increasingly competitive, the best way SEOs can continue to excel is to shift their focus to SERP features and rich results , according to Tanner Zoromski , SEO manager at Merkle, a customer experience management company. Search is changing Search is always evolving.

SEO

Hootsuite

NOVEMBER 28, 2023

Luckily, zero-click content may be the answer we’ve been seeking. Zero-click content aims to provide value upfront and engage users with each post. While creating zero-click content may require more effort than dropping a link, we promise it’s worthwhile. Below, we’ll explain the benefits of zero-click content.

User-Generated

Rock Content

JULY 13, 2020

Year after year, Google brings its core updates, and occasional changes, impacting site ranking and results display standards. SERPs, for example, need to deliver exactly what people are looking for. This optimized use of the results is possible thanks, among several features, to Rich Snippet and Featured Snippets. parameters.

SEO

Adobe Experience Cloud Blog

JANUARY 25, 2018

75% of people don’t scroll past the first page of search results. And 70% to 80% of people skip straight to organic results, ignoring paid ads completely. You already know how important landing within the first ten results of a Google search is. Currently, about 55% of all Google search results contain at least one video.

SEO

Hubspot Marketing

DECEMBER 22, 2016

Did you know that the search result in #1 position on Google gets 33% of search traffic ? And that page 1 search engine results resulted in 92% of all traffic, dropping off by 95% for page 2? If you want to climb to the top of search engine results pages (SERPs), well-written, engaging content alone won’t cut it.

SEO