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What Is a Product Marketing Manager? Job Description and Salary

Hubspot Marketing

While not required, there are certifications available (such as the Certified Product Marketing Manager distinction) that can help better prepare Product Marketing Managers for the responsibilities they are about to take on. Upskill and transition to product marketing.

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Holistic Marketing Works — Here's How You Can Apply It to Your Campaigns [+ Expert Tips]

Hubspot Marketing

No doubt many of you are familiar with the clarion call to align sales and marketing into smarketing. But, other departments are leaning on marketing to help them: Attract more prospects. Inform and educate potential customers. Digital marketing like SEO, email, and social media. Central to these needs?

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Using multi-touch attribution to build a brand: Best of the MarTechBot

Martech

For this prompt, try selecting the Brand Manager persona. I’m a brand manager for a new organic juice brand. How do I use multi-touch attribution to find the most effective digital channels, increase ROI and improve brand awareness for my brand? Understood? Please use simple language.

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Overcoming B2B Marketing Challenges with Content Marketing

Calvyn Lee Blog

So how do you get your offering in front of the right people and educate them on why you’re the best solution? Guide Customers with Educational Content Education content represents another powerful B2B digital marketing tactic. Not only that, but they didn’t even realize they had a problem that needed solving.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

There are too many marketing roles and functions to provide a single definition applicable to everyone in this field. Before we dive into the various positions you can find within a marketing department, let’s discuss tools and education necessary to become a marketer. Some internships can lead to full-time jobs, too.

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

This could be through routine tasks, on-the-job training, or even continued education funded by the company. Best for: Digital marketers, web developers, and content creators. Pro tip: Highlight successful SEO campaigns you've managed, including increased traffic, higher rankings, and improved conversion rates.

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The Best Marketing Conferences of 2020

Marketing Insider Group

DigiMarCon Digital Marketing Conference. DigiMarCon conferences make up the largest digital marketing conference series in the world, bringing together some of the most thought-provoking speakers from all over the world. Forward Marketing Summit Sydney. Marketing Festival Prague. Digitalsummit.com.