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Email content for B2B decision-makers: Best of the MarTechBot

Martech

Best practices for customer engagement: Content that outlines effective methods for enhancing customer engagement and retention, especially in a B2B context, resonates well with my focus on brand management and customer segmentation. For this prompt, try selecting t he email expert persona.

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Story-driven marketing campaigns: Best of the MarTechBot

Martech

For this prompt, try selecting the brand manager persona. There are many possibilities, depending on the human users industry and main objectives: Before we start, you are a brand manager for a national restaurant chain. How will you use story-driven marketing in a multichannel digital campaign that includes social media?

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Marketing Amnesia: Why Customers Forget Your Brand And What To Do About It

Vertical Response

To combat marketing amnesia, brands should enhance customer engagement through personalized communication, consistent branding, and monitoring customer feedback. Utilizing email marketing and social media effectively can reinforce brand identity, maintain customer interest, and ultimately prevent marketing amnesia.

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15 Audience Segmentation Tools You Need to Stop Guessing & Start Engaging

Customers.ai

Email marketers looking to create hyper-targeted campaigns that drive sales and engagement. Large ecommerce brands managing complex data and multiple customer touchpoints. Drip is built for ecommerce marketers, with pre-built segmentation templates like “first-time customers” or “VIP buyers” that are easy to implement.

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Vanity Metrics: Definition & Examples for Marketing

Hootsuite

Vanity metrics in digital marketing Digital marketing encompasses a wide range of channels, including social media, email marketing, and advertising, so this is a pretty tough one to identify vanity metrics for. In some cases, vanity metrics for digital marketing could be likes; in another case, it could be page views.

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MarTechBot update: Personas, image generation and new prompts

Martech

Visit the personas page to get select one from the list: CMO Marketing manager Marketing operations manager Lead Generation Director/Manager Email marketing expert Business analyst / analytics expert Brand manager Product manager AI expert Senior exec (CEO/CFO/COO etc) Personal coach Image generation AI generated image: The word “CREATE” (..)

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How to Showcase Hard Skills on Your Resume [+ List of 50 Skills]

Hubspot Marketing

Email Marketing An understanding of email marketing can demonstrate your ability to design and execute effective campaigns that drive engagement and conversions. Email marketing remains a core channel for brands to reach their audience, so highlight this skill if it’s part of your background.

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