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3 elements of a customer technology strategy

Martech

Software: ERP, finance, procurement, warehousing, logistics, etc. Software like ERP, finance, procurement, and logistics was used to enhance internal efficiency and reduce costs. If your brand were a real human, it would be time to consult a shrink. Their CMO owns marketing, sales and support.

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Event Sponsorship: How to Get Sponsors for Your Next Event

Neil Patel

In fact, 78% of event organizers state that in-person events are their most lucrative marketing channel. Getting other brands and organizations to sponsor your event can help boost your event’s budget and introduce your event to their audiences. Look for the company’s sponsorships manager, brand manager, or marketing manager.

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How to Use LinkedIn Hashtags for Maximum Impact in 2025

SocialPilot

These shifts leave many marketers unsure: Which hashtags still work? For marketers managing multiple brands, or agencies scheduling across clients, hashtags remain a reliable way to contextualize content, build niche relevance, and improve engagement without relying on paid promotion. LinkedIn has changed.

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Global Branding: What it is And How to do Global Brand Management

Rock Content

What if you could consider the whole world as your operating market? Without borders for branding, your company could reach people from many different countries and cultures. Then you need to learn more about global branding! To arrive in a new country and make your brand relevant is not exactly an easy task.

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13 Examples of Experiential Marketing Campaigns That'll Give You Serious Event Envy

Hubspot Marketing

It's not solely the product that motivates people to come back to a brand, but rather the way they experience it. This is where experiential marketing comes in. In this post, we'll be taking a deep dive into what experiential marketing is and share 14 of the coolest campaigns that break down how this strategy effectively works.

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The Best Marketing Jobs and Careers for You to Pursue in 2023 (BIR NNP)

Hubspot Marketing

Marketing seems simple, but it gets more complex as you break it down. If you don't already know about marketing careers, scanning jobs online could convince you that this isn't your dream job. But marketing is fun. Marketing a company is essentially grabbing a bullhorn and saying, "Hey! Let’s get started.

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How to Support Sales as a Marketer in a Changing Environment

Pam Didner

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. In essence, digital marketing is a lot of work, as is demand generation and working with sales. As a marketer, the way to support your sales team depends heavily on your job scope.

CRM