Sprout Social

JANUARY 27, 2025

Its surreal to reflect on a time when brands creating online social presences seemed radical. On social, brands drive sales, influence sentiment about their company and products, and even build multi-million dollar businesses from the ground up. To do that effectively, brands need stronger collaboration and the right tools.

Communications 68

Communications CMO Transform Customer Journey 68

Sprout Social

JUNE 26, 2023

Identify key customer touchpoints : Track your key touchpoints to understand every interaction a customer has with your brand. Compare customer ratings: Gather feedback to evaluate the customer’s experience with your product and customer service.

Customer Journey 145

Customer Journey Customer Transform Retail 145

Martech

NOVEMBER 11, 2024

They combine insights into user behavior with design thinking to craft interactions that align with both brand identity and customer expectations. This role involves user research, interaction design and journey mapping to guide users effortlessly through each digital touchpoint.

CRM 114

CRM Customer Journey Customer loyalty Management 114

Martech

OCTOBER 10, 2023

” Creating a compelling and rewarding customer experience is top of mind for most brands these days, as it is common knowledge that consumers value the journey almost as much as the products and services they buy. Here are some other benefits: Improved efficiency. Better decision-making.

Customer Journey 124

Customer Journey Customer Law Communications 124

Martech

SEPTEMBER 7, 2023

Creating a great customer experience is a top priority for most brands because customers value the entire journey, not just the products or services they purchase. You need the right team, data, technology infrastructure and processes to support the initial journeys.

Customer Journey 124

Customer Journey Customer Communications Product 124

Martech

JANUARY 10, 2025

A Gartner consumer survey of 2,001 respondents in April and May 2024 revealed that 63% acknowledge that brands are good at guessing what they might be interested in buying, indicating progress in personalization efforts. Transparency builds trust and can differentiate your brand in a crowded marketplace.

Manufacturing 127

Manufacturing Advertising Advertisers User-Generated 127

Marketing Insider Group

MAY 31, 2023

But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth.

Customer Journey 133

Customer Journey Customer Whitepaper Marketing 133

Martech

JULY 26, 2024

An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

Transform 129

Transform Whitepaper Thought Leadership Customer Journey 129

Martech

JUNE 26, 2025

This change prioritizes short-term demand capture over long-term brand building and demand creation. While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Spam damages your brand.”

Transform 104

Transform Customer Journey Marketing Marketers 104

Martech

AUGUST 12, 2024

Personalized marketing campaigns Tailored content delivery: Use insights from the CDP to deliver personalized content and product recommendations across various channels (email, social media, website) based on individual customer preferences and behaviors. Context) You are CMO for a large consumer brand. Updated answer: Certainly!

Customer 115

Customer B2C CMO Customer Journey 115

Martech

APRIL 16, 2024

Customer journey basics First things first, let’s unpack the customer journey. Imagine it as a roadmap, with your customer at the wheel and your content the signposts guiding them. Engaged users are more likely to progress further along the customer journey.

Customer Journey 127

Customer Journey Customer Energy Transform 127

Search Engine Land

SEPTEMBER 25, 2023

Ultimately, a fusion of research and emotional resonance guides them to a decision where trust in the brand and perceived value peaks, culminating in a purchase that is both anticipated and satisfying yet open to subsequent evaluation based on the product’s ability to meet cultivated expectations. Why define your customer journey map?

Customer Journey 125

Customer Journey SEO Customer Logistics 125

Hubspot Marketing

SEPTEMBER 20, 2024

An increasing number of smart brands are embracing the idea that engaging their ideal customers who speak other languages is an effective way to attract and convert more customers. However, the journeys consumers take to choose which brand to buy from are often more complex than it is for a typical media consumer.

Customer 132

Customer Customer Journey Global Marketing Energy 132

Martech

JUNE 11, 2025

For example, marketers can input a goal — such as raising awareness of a new product among top customers — and the AI will build and launch the campaign, manage customer journeys and personalize outreach across channels like email, SMS and web. Guardrails and human oversight checkpoints maintain brand consistency.

Transform 91

Transform Customer Journey Marketing Marketers 91

Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? The thing is, most successful brands don’t choose one over the other.

Branding 72

Branding eBook Key Performance Indicator Transform 72

Martech

AUGUST 28, 2024

Because of this, mobile-optimized websites and apps are crucial for customer experience in marketing and sales strategies. Any brand on the fence about developing an app must consider the value it brings. Higher conversion rates are also because users who install an app tend to be more loyal to the brand.

Customer Journey 119

Customer Journey Retail Communications Customer 119

Martech

NOVEMBER 13, 2024

Mobile experience company Sinch announced RCS features are now available in the Sinch Customer Dashboard, allowing marketers to integrate rich content into mobile message (SMS) campaigns. RCS (rich communication services) was a little used version of SMS messages only available on Android, until this year. In the U.S., Flexibility.

Customer 109

Customer Customer Journey Communications Management 109

Martech

JANUARY 9, 2025

Better personalization from AI agents Advances in agents in 2025 will help brands create personalized AI agents for customers. These assistants will seamlessly interact with brands and service providers, offering a level of convenience and customization previously unattainable, Patel stated.

Customer loyalty 129

Customer loyalty CMO Retail Customer Journey 129

The LeadG2 Blog

FEBRUARY 11, 2025

Yet, many organizations struggle with teams working in silos, leading to missed opportunities and inefficiencies.

Customer Journey 102

Customer Journey Communications Marketing Marketers 102

Sprout Social

NOVEMBER 2, 2023

All these interactions—from the first ad impression to every “Please help” DM customers send—define your customer journey. To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage.

Customer Journey 131

Customer Journey Customer Social Media Marketing User-Generated 131

Martech

FEBRUARY 21, 2025

Marketing leaders have long relied on various techniques to measure and communicate their impact, but traditional digital attribution methods often fall short. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Marketing Mix 121

Marketing Mix Finance Analytics Marketing 121

Martech

OCTOBER 31, 2024

Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. Organic search remains a key touchpoint in many customer journeys. Along with this shift, customers have raised their expectations. Brands must meet these expectations if they want to stay relevant and drive meaningful engagement.

Analytics 119

Analytics Marketing Mix Customer Journey Education 119

Martech

DECEMBER 16, 2024

Together, they form a blueprint for navigating change while positioning your brand for success in 2025 and beyond. Dig deeper: Unlocking the full customer journey with advanced marketing measurement models 3. Instead, focus on what drives long-term loyalty, brand preference, and sustainable growth.

Transform 122

Transform Marketing Marketers Customer loyalty 122

SmartBrief - Marketing

NOVEMBER 19, 2024

A combination of these and other strategies will help marketers do their best job building brands and driving growth. As communication channels explode, lines between the real and the virtual blur, influencers get overused and brands seek attention aggressively, underscoring the importance of powerful storytelling.

User-Generated 122

User-Generated New Technology Retail Customer Journey 122

Martech

APRIL 8, 2025

Businesses need to decrease customer effort if they want to improve the perception of their brand, and better search and AI experiences can help, according to a new report. The report found customer effort is a significant determinant of brand perception and loyalty. Email: Business email address Sign me up! Processing.

Customer 114

Customer B2C Customer Journey Communications 114

Litmus

OCTOBER 17, 2024

But what if your email strategy could guide subscribers from their initial interest in signing up for your newsletter, all the way to becoming loyal, repeat customers? An email marketing funnel guides subscribers through the email customer journey —from prospective leads to loyal customers. Does That Matter?

Email Marketing 110

Email Marketing Customer Journey Customer loyalty eCommerce 110

Martech

DECEMBER 19, 2024

Instead, use language that clearly communicates what the user will gain. Adding a name to a CTA, such as Sarah, reserve your spot now, creates a sense of direct communication. These approaches strengthen the relationship between your brand and your audience. Phrases like Get started suggest progress and ease.

Customer Journey 123

Customer Journey Energy Communications Branding 123

Search Engine Land

SEPTEMBER 27, 2024

While this division makes sense internally, it doesn’t align with how customers experience a brand online. Customers don’t think in silos – they interact with a brand’s digital presence holistically. Clear communication and data-driven decision-making can empower both teams.

Digital Marketing 105

Digital Marketing SEO PR Copywriting 105

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers.

Branding 59

Branding Customer Customer loyalty Email Marketing 59

Customers.ai

JANUARY 3, 2025

Unlike general customer journey mapping , which focuses on high-level stages, path to purchase research gets into the nitty-gritty details. This blending of online and offline experiences means brands need to create seamless connections across platforms. Trust and Reviews : Social proof is everything. Lets break it down.

Customer 89

Customer eCommerce Shipping Customer Journey 89

Litmus

SEPTEMBER 25, 2024

By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In By aligning your marketing efforts to each stage, you can build stronger relationships, keep customers coming back, and make the most of every interaction.In as key triggers.

Management 99

Management Marketing Marketers CRM 99

Hubspot Marketing

JULY 2, 2025

And what better channel to invest in privacy-first communication than email? A channel where users opt in to get personalized customer experiences. I'll walk you through the new rules of data collection, how well-established brands are adapting, and what you can do to stay ahead. Send a short SMS message using a branded link.

User-Generated 83

User-Generated Transform Customer Journey Communications 83

Backlinko

DECEMBER 6, 2024

A marketing funnel is a way to think about your customer journey. It starts when they discover your brand and tracks through as they become a loyal customer. It identifies drop-off points and guides customers to purchase. Ultimately, the key is to inspire curiosity and make people remember your brand.

Customer Journey 94

Customer Journey User-Generated Marketing Marketers 94

Martech

SEPTEMBER 11, 2024

A previous column showcased seven content strategies for using martech insight and talent to upsell and engage customers. Here are three customer journey practices for tapping this institutional, cross-functional wisdom. This will lead to a more cohesive customer journey — and a better customer experience.

Customer 111

Customer Customer Journey B2C Management 111

Duct Tape Marketing

AUGUST 8, 2024

The pyramid consists of three primary layers: brand strategy, growth strategy, and customer strategy, all built upon the foundation of your overarching business strategy. Growth Strategy: Employ tactics to attract, build trust, and convert prospects into customers. 05:12] Brand strategy components. That's job number one.

Marketing Strategy 89

Marketing Strategy Marketing Customer Journey Marketers 89

Sprout Social

SEPTEMBER 19, 2024

What began as brands sending free products to popular social media users has now evolved into a multi-billion dollar industry, where contracted brand deals are closely aligned with targeted campaigns. Influencers don’t need celebrity status to make an impact for your brand. What are influencer marketing KPIs?

Influencer Marketing 126

Influencer Marketing Key Performance Indicator Transform Marketing 126

Welcome Software

JULY 1, 2025

🚨 Incoming reality check: Keeping your brand consistent goes way further than just sticking to the same color palette or repeating a tagline over and over (and over) again. The result = a whole lot less confusion, much more effective campaigns, stronger customer relationships, and long-term growth. You know, the elevator pitch.

Branding 40

Branding Whitepaper Customer Journey Marketing Strategy 40