Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. Get the daily newsletter search marketers rely on.

SEO 97

SEO Customer Acquisition Transform Affiliate Marketing 97

Scoop.it!

DECEMBER 28, 2023

From seasonal upticks and downturns in sales to market trends to consumer behavior tendencies, ecommerce brands must manage a variety of factors when attempting to surpass the average CR of (approximately) 2%. Content marketing is, without a doubt, one of the best ways to achieve this goal. Let’s dive in.

eCommerce 107

eCommerce Content Marketing Customer loyalty Marketing 107

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. And many modern marketers know this. In this blog, we share how you can build trust using a customer marketing strategy.

Customer Marketing 125

Customer Marketing Marketing Strategy Customer Customer loyalty 125

Lynton Web

OCTOBER 27, 2023

Inbound marketing, a strategy focused on attracting customers through relevant and helpful content, has proven pivotal. Crafting Your Strategic Plan A well-orchestrated strategic plan is the linchpin of successful inbound marketing. Understanding your audience is also paramount.

Inbound Marketing 59

Inbound Marketing Thought Leadership Marketing Marketers 59

Vertical Response

APRIL 26, 2024

Deciphering which KPIs truly matter for your kpi marketing strategy can be the key to unlocking campaign success. In this article, we cut through the clutter to highlight the top marketing KPIs to track in 2024, equipping you with the knowledge to measure and augment your kpi marketing efficiency.

Shipping 59

Shipping Key Performance Indicator Marketing Marketers 59

Rock Content

SEPTEMBER 20, 2023

Explore the Go-to-Market strategy concept. What Is a Go-to-Market (GTM) Strategy? A Go-to-Market (GTM) strategy is a strategic plan developed to position your new service or product for launch. Without it, you might target the wrong audience, enter the market at the wrong time, or struggle to stand out in a crowded market.

Marketing Strategy 95

Marketing Strategy Customer loyalty Key Performance Indicator Marketing 95

Use Insider

DECEMBER 13, 2023

Email marketing 101 What is email marketing? Email marketi ng is a digital marketing strategy that sends targeted emails to a specific audience. Even in 2024, it remains one of the most effective and direct ways to communicate with your customers. What are the benefits of email marketing?

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Digital Marketer

JULY 5, 2023

This kind of interaction is all too common in the dating world, and unfortunately, it happens a lot in the world of content marketing too. 5 Main Reasons Content Marketing is Like a First Date Marketing is about building relationships. But this doesn’t work in dating and definitely won’t fly in marketing. Gaining Trust.

Content Marketing 86

Content Marketing Marketing Marketers Customer Acquisition 86

OnPassive Marketing

OCTOBER 4, 2022

Content marketing is an excellent way to increase your company’s reach and generate leads for your business. However, some marketers make mistakes that can prevent them from getting the success they deserve. In this article, we have listed five content marketing mistakes that you should avoid. What Is Content Marketing?

Content Marketing 58

Content Marketing Customer loyalty Customer Acquisition Marketing 58

Martech

JUNE 1, 2022

Of course, marketers like reach, but in an environment where competitors are only a click away, deeper engagement based on trust and an authentic value exchange is of premium value. Think of audience development as a timeline that involves attracting customers to your brand and keeping them loyal to your business over time.

Customer Acquisition 107

Customer Acquisition Analytics Customer loyalty Customer 107

Rock Content

AUGUST 6, 2023

The way a brand approaches its marketing can say a lot about what it values and seeks to achieve. Setting strategic marketing goals, then, is a must. These goals are the objectives that a business or brand defines as most important. Brand awareness also intertwines with trust building, increasing brand recognition.

Key Performance Indicator 94

Key Performance Indicator Marketing Marketers Whitepaper 94

Hubspot Marketing

FEBRUARY 14, 2019

There are plenty of studies that highlight the importance of customer retention -- oftentimes, customer retention has been found to be even more critical to your company's success than customer acquisition. I'm not trying to convince you to fly JetBlue, but I am trying to show you the power of relationship marketing.

Food 143

Food Customer loyalty Marketing Marketers 143

Faraday

APRIL 21, 2021

Nielsen’s 2021 Annual Marketing Report , Era of Adaptation: Future-forward strategies for brands of all sizes, emphasizes that adaptation is key to businesses maintaining and increasing growth over the next year. Improve acquisition by predicting customer conversions Fig. lead generation or conversion).

Customer Acquisition 52

Customer Acquisition Direct Mail Marketing Marketers 52

OnPassive Marketing

MAY 18, 2022

To succeed in the competitive online market, you have to know how to advertise your brand correctly. This blog post will discuss why inbound marketing is essential for business growth. What Is Inbound Marketing? Inbound marketing can also help you increase revenue and decrease expenses. Web Content: .

Inbound Marketing 65

Inbound Marketing Non-Profit Traditional Marketing Customer Acquisition 65

Marketing Insider Group

NOVEMBER 3, 2020

Many brands pour money into attracting customers. But it’s just as important to put effort into keeping these customers. In fact, these days, an increasing number of organizations are discovering it’s more important to focus their attention on retention marketing. This builds customer loyalty.

Non-Profit 144

Non-Profit CRM Marketing Marketers 144

Use Insider

DECEMBER 6, 2023

So, it’s unsurprising that many brands thought this would impact sales over Black Friday; the cost of living crisis paired with inflation does not sound like a recipe for high consumer spending. If you’re a consumer electronics marketer, how are you making sure you get your fair market share?

Retail 52

Retail eCommerce Shoppers eBook 52

Marketing Insider Group

SEPTEMBER 2, 2020

With new trends, customer behaviors, and technologies transforming the industry at top speed, there has never been a better time to be in marketing. Just think about where marketing sat five years ago. That was marketing’s main function. The Future of Marketing: CMOs are Paving the Way.

CMO 134

CMO Finance Key Performance Indicator Transform 134

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 67

Transform Customer Acquisition Customer loyalty Marketing 67

Martech

MAY 27, 2022

With digital transformation, advertising isn’t just about growing brand awareness or planting a seed. And they aren’t just using traditional demographics and ratings, they’re leveraging device-level or user-specific data, as well as contextual insights, to serve the right message to the right customer at the right time. Be adaptive.

Advertising 103

Advertising Advertisers Transform Customer Acquisition 103

Sachs Marketing Group

DECEMBER 4, 2023

By investing in SEO, businesses build a robust online presence that can withstand market changes and technological advancements. Moreover, as a business’s website climbs in search rankings, it gains more exposure, leading to increased brand awareness, credibility, and a steady inflow of organic traffic.

SEO 52

SEO Customer Acquisition Advertising Advertisers 52

Rock Content

AUGUST 17, 2020

Did you ever think about how each person really feels when they come into contact with your brand? Then, you were thinking about Customer Experience. CX quickly became a major factor for Digital Marketing success in the past few years. What is the sentiment when using that brand and showing it on social media?

Customer 111

Customer Customer loyalty Customer Acquisition Digital Marketing 111

CXL

OCTOBER 4, 2022

Since 2015, clothing brand ASOS has grown revenue by an average of 22% year over year. Not for lack of competition, but as the result of a carefully designed ecommerce marketing strategy. This is what drives growth for online stores like ASOS, despite existing in a saturated market. Leverage FOMO in social media marketing 3.

eCommerce 107

eCommerce Marketing Strategy Retail Marketing 107

Marketing Insider Group

MARCH 2, 2020

Having a rich and unified understanding of the voice of the customer through data and insights is important to any brand. But to truly achieve customer loyalty, reach long-term sustainable growth, and lower your customer acquisition costs, you’ll need to connect with their heart.

Customer 132

Customer Customer Acquisition Customer loyalty Branding 132

Adobe Experience Cloud Blog

OCTOBER 4, 2018

A logo is meant to serve as a visual and memorable representation of a brand, an enduring symbol of what it means to be “me.” Perhaps a new competitor has disrupted industry norms, and your brand is now seen as stodgy or pedantic. And it’s this emphasis on experience that’s altered how businesses think about branding.

Thought Leadership 134

Thought Leadership Millennials Customer Acquisition PR 134

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Marketing Insider Group

NOVEMBER 18, 2020

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency. Create a Brand Identity.

Marketing Strategy 143

Marketing Strategy Finance Marketing Marketers 143

CXL

OCTOBER 11, 2022

The average ecommerce store devotes more than 80% of its marketing budget to customer acquisition. But getting customers in at the expense of keeping them is the equivalent of filling a leaky bucket : You can keep filling it, but you’re much better off stopping the leak. Build a community that unites customers Conclusion.

eCommerce 92

eCommerce Customer loyalty User-Generated Price 92

Welcome Software

DECEMBER 5, 2022

With so many selections for customers to choose from, how can you optimize your SaaS marketing to stand out from the competition? Since proper SaaS marketing techniques result in customer acquisition, loyalty and increased revenue, understanding these fundamentals are vital. What is SaaS?

Transform 40

Transform Customer Acquisition Customer loyalty Marketing 40

Vertical Response

MAY 3, 2024

Selecting a suitable price strategy is a critical step for businesses aiming to maximize their profit margins and gain market advantage. Competitive pricing should account for competitor analysis and market positioning, while value-based pricing focuses on pricing products based on perceived value to the customer.

Price 58

Price Shipping Promotion Customer Acquisition 58

Adobe Experience Cloud Blog

MARCH 3, 2014

Last week on the blog, we talked about brand loyalty. Well, Old Spice was actually the first product that I made a conscious decision to purchase based on brand. More broadly, it made me wonder why brand loyalty, even when it’s strong, doesn’t always last. I was completely infatuated. Are You Growing Old With Me?

Thought Leadership 134

Thought Leadership Customer Acquisition Customer loyalty Entertainment 134

Rock Content

OCTOBER 13, 2020

In competitive markets, it is common to see CMOs investing too much in attracting new leads to reach their conversion goals. Yes, keeping new clients coming is crucial in any Digital Marketing strategy. But customer loyalty is the key to reach sustainable growth in any business. What is customer loyalty?

Customer loyalty 59

Customer loyalty Customer Branding Shipping 59

Marketing Insider Group

AUGUST 30, 2019

Influenced by Sun Tzu and coined by Sagefrog CEO and Co-founder Mark Schmukler, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. The Most Effective B2B Marketing Strategies. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Marketing Strategy 40

Marketing Strategy Marketing Marketers Whitepaper 40

Use Insider

MAY 2, 2024

But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing Strategy 71

Marketing Strategy Telemarketing Customer loyalty Transform 71

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. What is growth marketing? Pirate Metrics ) is the most popular growth marketing framework.

Customer 103

Customer Customer loyalty User-Generated Traditional Marketing 103

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? This is not hard.

Marketing Strategy 62

Marketing Strategy Telemarketing Customer loyalty Transform 62

Use Insider

JULY 8, 2023

This means sending blast marketing campaigns and generic promotions is a big no-no on this platform. To succeed, it’s crucial to segment your customers and provide detailed information accurately. In this article, we’ll walk you through five strategies for using WhatsApp as a marketing channel.

Branding 52

Branding Transform eBook Customer Acquisition 52