Analyzing the Performance of Your Paid Media Campaigns: Key Metrics
Marketing Insider Group
AUGUST 5, 2024
That’s why in this article, we’re covering key metrics that can transform your paid media efforts from guesswork into a fine-tuned strategy. Return on Ad Spend (ROAS) ROAS measures the revenue generated for every dollar spent on advertising. These metrics are important for assessing brand awareness and visibility.
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