Buffer Marketing

APRIL 25, 2024

While those may be cheaper strategies upfront, there’s a higher chance your brand will get lost in the fray, leading to a lower return on your investment. That ability for your brand message to occupy physical space in someone’s home is unique and powerful. It’s easier to stand out among a handful of letters.

Direct Mail 87

Direct Mail Branding Customer Acquisition Advertising 87

Use Insider

DECEMBER 16, 2023

What is customer targeting? Customer targeting is the process of focusing on a specific group of customers to engage them with relevant content, messaging, and product recommendations. Customer targeting started back in the direct mail era of marketing and advertising.

Customer 103

Customer eCommerce Customer Journey User-Generated 103

Search Engine Land

JANUARY 16, 2024

2024 is all about strategic growth marketing focused on building real customer loyalty. Leading brands know the most valuable customers aren’t one-time buyers, but passionate fans who provide recurring revenue. Your most loyal customers (and the users they refer) provide better ROI than any other marketing channel.

Customer 100

Customer Customer loyalty User-Generated Traditional Marketing 100

Martech

FEBRUARY 21, 2024

In my last article , we looked at how to best use data during the purchase stage of the customer journey and how effective use of data can enhance outcomes for both the customer and the brand. This is the third stage of the customer journey, where we work to retain and engage our existing customers over time.

Customer Journey 91

Customer Journey Transform Customer Acquisition Price 91

Use Insider

OCTOBER 7, 2023

What is a 360-degree customer view ? A 360-degree customer view is a collection of all your customer data in one place. A 360-degree view gives you all of your customer intelligence in one place, so you don’t have to manually stitch together data from different solutions and constantly jump between them.

Customer 52

Customer Customer Acquisition Customer Journey Transform 52

Hootsuite

JULY 13, 2022

Customer experience, or CX, is one of those phrases that’s been tossed around a lot in recent years. Done right, c ustomer experience will help you increase sales and improve brand loyalty. You’ll learn what customer experience is and why it’s important. What is customer experience? Your product or service.

Customer 107

Customer Customer Journey Customer Acquisition Analytics 107

Use Insider

MAY 2, 2024

Embracing innovation in retail marketing With thousands of brands offering millions of products, personalization is no longer just a ‘nice-to-have.’ Customers want the brands they connect with to deliver experiences that recognize and predict their preferences and needs. But they have to get it right.

Retail 52

Retail eCommerce Product Transform 52

Sprout Social

JUNE 7, 2023

But an ever-crowded space filled with brands and creators means your relevancy is always at risk. When a brand experience is consistently good, it champions powerful brand recall, turns customers into advocates and builds credibility that ultimately increases your repeat business. What is brand experience?

Branding 109

Branding Health Customer loyalty User-Generated 109

Marketing Insider Group

NOVEMBER 30, 2021

Many B2B companies spend a large amount of their marketing budget on customer acquisition. One area companies often neglect to invest in is customer marketing. But if you’re just learning about customer marketing, we’re here to help you understand the far-reaching benefits it can provide. What is Customer Marketing?

Customer Marketing 126

Customer Marketing Marketing Strategy Customer Customer loyalty 126

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. Customer acquisition cost (САС). Customer lifetime value (LTV). New revenue.

Product 123

Product Customer Acquisition Key Performance Indicator Customer Journey 123

Use Insider

MAY 2, 2024

The benefits of tailoring discounts to your customers Yes, discounting works. But only when done to increase customer loyalty—by tailoring discounts to your customers. To achieve that, you need to start with a full 360-degree view of your customers, including their behaviors, preferences, past purchases, and more.

Retail 52

Retail eCommerce eBook Customer Acquisition 52

Use Insider

NOVEMBER 9, 2023

Customer data platforms : What they are and how they work Customer data platforms ( CDPs ) are software solutions that consolidate customer data spread across various systems into a single unified database. CDPs work by connecting to various sources and aggregating customer data from them in one place.

Customer 52

Customer Customer Journey Analytics Customer Acquisition 52

Search Engine Land

JULY 17, 2023

Many brands make the mistake of relegating search engine optimization (SEO) to ranking websites and driving targeted traffic. Challenges in connecting SEO efforts to revenue Aligning SEO with revenue generation can be complex, presenting various challenges for brands. How does SEO content help increase sales?

SEO 96

SEO Customer Acquisition Transform Affiliate Marketing 96

Use Insider

DECEMBER 14, 2023

As businesses grapple with the complexities of personalization and building seamless customer experiences, Generative AI has emerged as a key solution, offering unparalleled capabilities in content creation and user journey orchestration. Sirius AI is Insider’s in-built comprehensive AI solution for elevating customer experiences.

Product 52

Product Transform Branding Customer Journey 52

Martech

AUGUST 22, 2022

Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. In many cases, meeting customers where they are means understanding how close they could be to a physical store. Household income data and consumer preferences can help inform marketers for specific brands.

Customer 82

Customer Customer Acquisition Retail Acquisition Marketing 82

CXL

JULY 21, 2022

Optimize each channel, and you’ll win new customers, enjoy higher order rates , and retain customers. Get them wrong, and you risk damaging brand perception and trust. In this post, we’ll explore lessons from brands that use omnichannel marketing to deliver a seamless customer experience.

Customer 99

Customer Customer Journey Non-Profit Marketing 99

Martech

MARCH 4, 2022

There is no sale without a customer. Cost-per-acquisition (CPA) is how brands measure the efficiency with which they acquire new customers. How many customers did you find? How long did it take to convert that click or lead into a customer? New customers. So how much does it cost to find one?

Customer 105

Customer Customer Acquisition User-Generated CRM 105

Martech

JANUARY 30, 2024

Szu and her team were reviewing how the company connects with its customers and were concerned about over-relying on Google for acquisition. That was largely driven by conversations about our overall customer acquisition strategy, the different sources we look at to get in front of our audience, and the customer journey overall.”

Customer Acquisition 117

Customer Acquisition Marketing Marketers Global Marketing 117

CXL

OCTOBER 7, 2022

Customer acquisition cost (CAC) is an important metric for any ecommerce business. It tells you how much you need to earn per customer to run a profitable company. Put simply, you need a healthy customer acquisition cost for your business to succeed. Table of contents What is ecommerce customer acquisition cost?

Customer Acquisition 18

Customer Acquisition eCommerce Customer Real Estate 18

Power Digital Marketing

NOVEMBER 21, 2022

These mall brands had been struggling for a while. These classic mall brands are gaining traction again. Not only is he an environmentally-conscious men’s label founder, former creative director at Supreme and one of Pharrell’s brands – but he also worked at a surf-skate shop as a teenager. But the tides are shifting.

Branding 52

Branding Transform Shipping Fashion 52

Econsultancy

DECEMBER 2, 2021

With the Covid-19 pandemic leading to greater digitisation in many industries, there are now more brand touchpoints than ever before, and consumer behaviour is increasingly fractured as a result. Customer data platforms (CDPs) and engagements platforms are two increasingly essential parts of the tech stack.

Management 98

Management Customer Retail eCommerce 98

Unbounce

MAY 15, 2024

There are so many different touchpoints, screens, and interactions throughout a conversion journey that you could easily group together PPC metrics , website analytics metrics, email marketing metrics, SEO and organic metrics, social metrics, product metrics—you get the point.

Non-Profit 59

Non-Profit Customer Acquisition User-Generated eCommerce 59

Litmus

APRIL 17, 2020

It’s harder than ever to win over new customers, so now is the perfect time to focus on keeping the ones you already have. Email marketers, let’s make customer retention your number one priority. Even during less challenging times, it can cost up to 16x more to acquire a new customer than retain a current one.

Email Marketing 119

Email Marketing Customer Marketing Marketers 119

Search Engine Land

MAY 15, 2023

After working on numerous audits, I found that most of them struggle with SEO issues that impact their customer acquisition costs and diminish revenues. Branded terms have more visibility Many SaaS websites get considerable branded traffic but minimal visibility for non-branded search. is branded, and only 5.6%

SEO 116

SEO Customer Acquisition User-Generated Customer Journey 116

Use Insider

JULY 31, 2023

Insider’s Growth Makers Club is a community that brings together marketers from some of the world’s most innovative and fastest-growing brands. It’s an open platform that recognizes success, allows brands to share ideas, and offers a place for marketers to learn from each other. This generates a variety of different kinds of data.

Customer loyalty 52

Customer loyalty Customer Acquisition CRM User-Generated 52

Use Insider

APRIL 23, 2024

Behavioral segmentation (sometimes called behavioral targeting) is the process of dividing leads and customers into segments based on their behavioral characteristics. This enables brands to find valuable segments, analyze their behaviors, and uncover insights that can help them drive engagement, revenue, and customer loyalty.

Customer loyalty 52

Customer loyalty User-Generated Customer Journey Product 52

Use Insider

JANUARY 19, 2024

Predictive marketing is the practice of analyzing customer data to predict future behaviors and preferences. You can predict which customers are likely to buy, which channel they’re most likely to engage on, what products they’d like to see next, and more. What is predictive marketing?

Customer Journey 52

Customer Journey Customer Acquisition Marketing Marketers 52

Use Insider

OCTOBER 7, 2023

What’s a customer data platform (CDP)? A customer data platform (CDP) is software that takes customer data scattered across disparate sources and brings it together in one place. It’s particularly useful for marketing teams that use many different systems and channels to talk to customers.

Customer Journey 52

Customer Journey Customer Acquisition User-Generated Marketing 52

Use Insider

MARCH 4, 2023

Actionable CDPs These CDPs are designed to help brands understand their customers, build detailed customer segments, and create personalized experiences for them. 1 Insider Insider brings together all your customer data and makes it easy to activate that data across your website, mobile app, and messaging channels.

Customer 52

Customer Transform Customer Journey User-Generated 52

Rock Content

OCTOBER 5, 2020

No matter which industry you’re in, a customer-centric approach is always going to grant you a giant leap in your profits and brand reputation. This is why top marketers today are looking for new tactics to upgrade their strategies to make their customers’ journeys more engaging and humanized. Amplify User Experience.

Customer 83

Customer CRM User-Generated Influencer Marketing 83

Martech

FEBRUARY 4, 2022

The goal of bringing so many respondents from different departments and organizations was to pinpoint common issues brands were experiencing in their marketing campaigns. And the data was telling: 90% of marketers surveyed said they wanted to target customers through customized approaches, using personalized campaigns and sales outreach.

Direct Mail 114

Direct Mail Customer Journey Customer Acquisition User-Generated 114

Use Insider

MARCH 8, 2024

Omnichannel marketing is the process of bringing all marketing channels and customer touchpoints — e.g., your website, mobile app, emails, messaging channels, online ads, chatbots, and so on — together by connecting them to a central platform. A standard multichannel approach focuses solely on reaching customers on different touchpoints.

Customer Journey 52

Customer Journey eCommerce Marketing Marketers 52

Use Insider

APRIL 23, 2024

Its goal is to deliver timely, consistent, and relevant messages to customers across all brand touchpoints. The process can be complex, especially for enterprise companies that have a massive customer base. This is especially crucial today, as customers are: Using more channels than ever to interact with brands.

Management 52

Management User-Generated Customer Journey Analytics 52

Use Insider

FEBRUARY 9, 2024

Enterprise marketing is a strategic approach — consisting of diverse, multifaceted, and multichannel strategies — used by large-scale organizations to drive revenue in different markets by expanding their customer base and retaining existing users. This enables them to create more targeted and effective campaigns.

Marketing Strategy 52

Marketing Strategy User-Generated Customer Journey Marketing 52

Hootsuite

DECEMBER 9, 2020

With fewer events, tighter budgets, and changing customer demand, CMOs are looking to their social media programs to deliver more than ever. Are you using social to recreate lost customer experiences? How are retail brands driving incremental revenue without in-store displays that spark discovery and impulse purchases?

CMO 142

CMO Customer Acquisition CRM Social Media Marketing 142

Hubspot Marketing

APRIL 5, 2023

Demand generation captures the umbrella of marketing programs that get customers excited about your company’s product and services without trying to explicitly sell to them. Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.

Inbound Marketing 121

Inbound Marketing Whitepaper Real Estate Non-Profit 121

Marketing Insider Group

OCTOBER 18, 2021

Customer acquisition is the lifeblood of any business. It’s also extremely competitive and more expensive than ever — customer acquisition cost (CAC) has increased more than 60% in just the past six years. Great content drives customer acquisition by building brand trust, an important motivator of purchase decisions.

Customer Acquisition 131

Customer Acquisition Content Marketing Customer Whitepaper 131