Hubspot Marketing

MAY 23, 2022

As marketers find more innovative ways to attract audiences, video has become a meaningful part of the strategic conversation. Video marketing is no longer an "up-and-coming" content strategy. The HubSpot Blog surveyed 550 marketers to learn about the latest video trends. General Video Marketing Stats.

Video Marketing 143

Video Marketing Marketing Marketers Promotion 143

Neil Patel

AUGUST 4, 2021

There’s no doubt about it: a successful video marketing campaign will absolutely transform how your business operates. If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for.

Video Marketing 145

Video Marketing Marketing Marketers Education 145

OnPassive Marketing

JUNE 5, 2022

Video marketing is not expensive and complex for small businesses to implement. You can start making some fantastic videos using your smartphone. The below facts will convince you about using video marketing in your interactions. What is video marketing? Significance of video marketing.

Video Marketing 91

Video Marketing Marketing Strategy Marketing Marketers 91

Digital Marketer

JANUARY 6, 2023

Given our love for visuals, it makes sense why video is one of the best tools available to marketers. It’s no doubt then why marketers are creating video marketing content at an unprecedented pace too. So, is there an inexpensive way to create video content for marketing? Turn to Your Customers.

Video Marketing 81

Video Marketing User-Generated Marketing Marketers 81

Digital Marketer

JULY 24, 2023

In this dynamic and ever-evolving landscape, one marketing tool has consistently risen above the rest: video marketing. What is Video Marketing? But what exactly is video marketing? Statistics from Wyzowl reveal that an astounding 91% of businesses will be utilizing video marketing tools in 2023.

Video Marketing 74

Video Marketing Digital Marketing Marketing Marketers 74

Martech

DECEMBER 26, 2023

Marketers will improve customer experience in 2024 so brands can remain competitive and demonstrate to customers that they matter. In 2024, keys to customer success will include better personalization delivered at scale by ramped-up automation and generative AI. Every year the bar gets raised.

Customer 140

Customer Transform CMO Retail 140

OnPassive Marketing

MAY 7, 2022

Video marketing is a strategy that can significantly impact your brand. However, many small business owners don’t know how to create the right video marketing strategies for their business. What Is Video Marketing? Video marketing is a fantastic way to reach your target audience.

Video Marketing 94

Video Marketing Marketing Strategy Marketing Marketers 94

Search Engine Land

FEBRUARY 21, 2024

To effectively reach and engage customers, businesses must adopt a multichannel marketing approach, leveraging various online and offline channels based on customer preferences. However, to ensure a consistent brand experience across these channels, it’s crucial to integrate SEO into the multichannel customer journey.

Customer Journey 113

Customer Journey SEO Customer Transform 113

Hubspot Marketing

JUNE 27, 2022

Both B2B and B2C brands recognize the power of video marketing. In fact, HubSpot Blog Research found that 88% of brands surveyed have a team dedicated to creating video content. But how do B2B and B2C brands differ as it relates to strategy, goals, and performance? B2C brands tend to spend more on video.

B2C 111

B2C Video Marketing Market Trends Thought Leadership 111

OnPassive Marketing

OCTOBER 18, 2022

Virtual Reality is an exciting new way for companies to reach out and build relationships with their customers. But what does this mean for video marketing? Read on to find out how video marketing will be affected by VR in 2022. How will VR affect the way businesses create and distribute video content?

Video Marketing 82

Video Marketing Marketing Marketers New Technology 82

Sprout Social

JANUARY 6, 2021

In other words, video is still very much an effective tool in a marketer’s arsenal. And with the right script and creativity, social media video marketing can do more than support a brand’s awareness and consideration goals. Build brand awareness and put a stake in the ground with video content.

Video Marketing 129

Video Marketing Education Marketing Marketers 129

OnPassive Marketing

MAY 14, 2022

Video marketing is the latest trend in connecting with potential customers. Video marketing has a wide variety of uses, including but not limited to social media marketing, direct mailing, and webinars. This guide outlines precisely how to use video marketing to dominate local SEO.

Video Marketing 77

Video Marketing SEO Direct Mail Marketing 77

Digital Marketer

JUNE 2, 2022

If you’ve spent any time at all learning about marketing, hopefully one thing that has jumped out to you is the focus of video marketing. We all carry in our pockets everything we need to create, edit, and publish our own video content. . Prior to the smartphone, the cost of producing and distributing video was immense.

Video Marketing 87

Video Marketing Marketing Marketers Retail 87

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. We’re not limited to TV-style ads or perfectly polished educational videos. Select your video types.

Video Marketing 143

Video Marketing Marketing Strategy Entertainment Marketing 143

Rock Content

MAY 2, 2024

One of the goals of branding is to establish a distinct brand voice that sets you apart from competitors. After all, in today’s competitive marketing landscape, it’s easy to get lost in the noise, potentially costing you business and revenue as customers flock to other companies. What Exactly is Brand Voice?

Branding 89

Branding Communications Health Education 89

Digital Marketer

APRIL 27, 2022

The truth is, video marketing NEEDS to be part of every business’s marketing strategy. It educates your target audience and gives them a sense of who you or your brand is so they can decide whether they want to work with you. It’s just that simple to begin a video marketing strategy. Now press record.

Video Marketing 78

Video Marketing Marketing Plan Marketing Marketers 78

Hubspot Marketing

JANUARY 24, 2018

It's the start of a new year, and there couldn't be a better time to look ahead at what the next 12 months might hold for video marketers. Respondents were categorized as marketers or consumers according to their answer to a preliminary question, to ensure they were only prompted to answer relevant questions. Not so much.

Video Marketing 145

Video Marketing Entertainment Marketing Marketers 145

Hubspot Marketing

JUNE 29, 2022

If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play. With all this talk about video, you may be wondering a few things: What length should my video be? How do I create videos that stick?

Branding 117

Branding Video Marketing Millennials B2C 117

Adobe Experience Cloud Blog

DECEMBER 3, 2019

More so than most areas of marketing, video marketing takes a village. Between the two, there’s an almost endless number of places for branded videos to go wrong. Where Marketers Go Wrong. Avoid these common mistakes associated with planning, testing, and tweaking branded videos: 1.

Branding 157

Branding Thought Leadership Millennials Customer Acquisition 157

OnPassive Marketing

APRIL 2, 2022

On YouTube, you can find movies, trailers, interviews, advertising, and various other types of video content. For a YouTube video marketing strategy in 2022, follow these steps. This article explains how you can incorporate YouTube marketing into your 2022 video marketing strategy.

Video Marketing 57

Video Marketing Marketing Strategy Social Media Marketing Marketing 57

Rock Content

OCTOBER 7, 2020

For this reason, we have prepared a detailed article with some relevant topics about the subject: What is the importance of investing in B2B marketing videos? Which are the best video marketing examples to use in your strategy? Which are the best video marketing examples to use in your strategy?

Video Marketing 78

Video Marketing Education User-Generated Marketing 78

OnPassive Marketing

AUGUST 20, 2022

In 2022, there will be many different types of brand marketing. Artificial intelligence will have taken over some Copywriting jobs, and brands will rely on AI-powered software to create more engaging advertisements. What Is Brand Marketing? Each type of brand marketing has its benefits and drawbacks.

Branding 73

Branding Direct Mail Social Media Marketing CRM 73

Sprout Social

SEPTEMBER 2, 2020

The good news is that the barrier to entry is lower than ever for businesses looking to get started with Instagram video marketing. What makes Instagram video marketing so compelling? Fact: videos on Instagram receive 49% more engagement than static photo posts. Time-lapse videos. Color explosions.

Branding 141

Branding User-Generated Video Marketing Analytics 141

Spiralytics

MARCH 29, 2023

Social media marketing is the reason for the success of many new brands. Now, almost every brand uses social media marketing to increase their reach and nourish their relationship with their existing customers. The advantage of marketing on Facebook is that you can reach out to people of all age groups.

Branding 96

Branding Social Media Marketing Promotion Marketing 96

Internet Marketing Ninjas

JULY 11, 2022

Creating a memorable brand takes time but there is no way to become best-known in your niche without building. Truman Hedding is a growth hacker, PPC and video marketing expert, speaker and a successful agency founder. Brands tend to forget that they are telling the story over time, often reaching the same people.

Branding 83

Branding Video Marketing Digital Marketing Advertising 83

TechWyse

FEBRUARY 15, 2022

Your Google Business Profile can do a lot for your business in terms of engaging with your customers and managing your local ranking. A large portion of customers rely on reviews from others when making a decision on where to shop. How to Use Video Marketing to Promote New Products. Click the link above to learn more!

Video Marketing 52

Video Marketing SEO User-Generated Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

If you’re actively seeking out opportunities to integrate video into your core business processes, here’s how you can also produce measurable results. Align Video Marketing with Your Funnel. If you map your videos to specific stages of this journey, you can measure it with discrete metrics. video b2b'

Video Marketing 134

Video Marketing Thought Leadership Entertainment eBook 134

Search Engine Land

MAY 30, 2023

For as long as I’ve worked in SEO , I have been asked the same question by brands and businesses, big and small: Why should I use YouTube ? Sadly, for many businesses, YouTube is just a place to host their videos. And it’s a huge missed opportunity in terms of video ROI, brand awareness, traffic and audience growth.

Branding 100

Branding Gen Z Transform Education 100

Kuno Creative

FEBRUARY 16, 2023

But producing videos and posting them is just one way to make YouTube a part of your video marketing landscape. Another way to reach potential customers is by using YouTube Masthead. That’s nearly one of every four people on the planet looking for content to educate and entertain.

Branding 65

Branding Entertainment Video Marketing Education 65

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 20 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding User-Generated Transform Email Marketing 52

Marketing Insider Group

JUNE 23, 2021

However, more and more often, internet users are turning to video for entertainment, new information, and engagement with brands. That is why having a successful video production strategy is so important in your brand storytelling. Videos can be more engaging and informative than other text formats. .

Product 124

Product Branding Entertainment Promotion 124

Unbounce

DECEMBER 20, 2023

/ AI marketing AI in review: 10 brands that embraced AI in 2023 By Banafshe Salehi. 22 min read 2023 saw brands flocking to AI like bees to the honeycomb, buzzing with digital innovation. From creative powerhouses to organizational wizards, these brands harnessed AI to revolutionize how we work, play, and create.

Branding 52

Branding Transform User-Generated Analytics 52

Martech

JUNE 30, 2022

Native video ads have a greater impact than video ads on social and video platforms, a new study from Kantar reported. The Multichannel Brand Impact study measured video ad effectiveness for brand goals in native environments against other environments. Still a potent source of brand impact for marketers.

Branding 89

Branding Advertising Advertisers Digital Marketing 89

Jeff Bullas

NOVEMBER 13, 2022

In this article, we’ll demystify the Metaverse and let you know how you can use virtual reality to build a brand presence inside the Metaverse. Customers can shop from a huge catalogue of products and get them shipped from across the world in an AR store. But where in the heck do you get started? Keep reading to find out.

User-Generated 272

User-Generated Shipping Advertising Advertisers 272

Adobe Experience Cloud Blog

MAY 14, 2015

Companies can employ engaging, reality-based video marketing tactics to promote their corporate brand and recruit top industry talent. From a consumer standpoint, businesses can utilize a similar approach to better communicate with and appeal to customers. GoPro and Hiring. Let us know in the comments below.

Video Marketing 134

Video Marketing Real Estate Thought Leadership Manufacturing 134

TechWyse

MAY 3, 2023

Increased Emphasis on Personalization The term “personalization” has taken off in digital marketing. It refers to tailoring your marketing initiatives based on certain customers’ needs and preferences. The rise of video content is one of the most significant trends in digital marketing today.

Market Trends 98

Market Trends Digital Marketing Influencer Marketing User-Generated 98

Digital Marketer

SEPTEMBER 9, 2022

Do you know how to use TikTok trends to reach your target customer? whatever your brand is. You can also tweak an old trend with some new ideas to match your brand. Do you like the idea of a branded hashtag? You can create one for your brand and start using it on all your videos. Click Here.

Customer 81

Customer Fashion Branding Product 81