Content Marketing Institute

JANUARY 12, 2018

But, interestingly, I’ve started to see an increasingly larger opportunity for content marketers to play a true leadership role in that broader marketing strategy. Content marketing strategy can be the foundation for a nonexistent integrated digital marketing strategy. Today’s integrated marketing strategy isn’t.

Digital Marketing 111

Digital Marketing Marketing Strategy Content Marketing PR 111

Martech

JULY 13, 2022

Despite marketers’ pandemic-driven focus on customer satisfaction, less than 35% of consumers are completely satisfied with their brand relationships, according to the 2022 Brand Relationship Design report from digital product, marketing and brand innovation firm R/GA. What community. Why we care.

Customer 78

Customer Branding Shoppers Retail 78

Martech

MAY 30, 2024

How brands are balancing personalization with consumer trust. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. is using cutting-edge marketing tech and customer data to bridge the gap between old and new.

Transform 99

Transform Logistics Customer Journey Management 99

Search Engine Land

MAY 30, 2024

How brands are balancing personalization with consumer trust. Now, it’s taking this to the next level, with a brand transformation that delivers an unrivaled customer experience that delivers what customers need, exactly when they need it. is using cutting-edge marketing tech and customer data to bridge the gap between old and new.

Transform 82

Transform Logistics Customer Journey Management 82

Martech

JULY 6, 2022

The goal that was stated for us was to diversify our brand, evolve our retail portfolio and build stronger relationships with our consumers,” said Ed Poppe, Build-A-Bear’s vice president, loyalty and performance marketing for Build-A-Bear, in a presentation at The MarTech Conference. Get the daily newsletter digital marketers rely on.

CRM 66

CRM Branding Retail Entertainment 66

Hubspot Marketing

JANUARY 7, 2024

Do you like the creative side of marketing, or do you like working with numbers and analytics? Does promoting a single product excite you, or would you prefer to work on overall brand awareness? Lastly, internships are valuable currency in today’s job market. This strategy can speed up business growth.

Copywriting 112

Copywriting CMO PR Social Media Marketing 112

Adobe Experience Cloud Blog

FEBRUARY 24, 2020

I moved into marketing in May 1997 to become a product marketing manager at Microsoft. I didn’t have any formal marketing training, but I did have in-depth knowledge of the product, having been a pre-sales consultant at Microsoft. Marketing needs to match or better this. Brand matters.

Thought Leadership 172

Thought Leadership Marketing Marketers Price 172

The Marketing Journal

SEPTEMBER 6, 2021

A meaningful percentage of marketers, entrepreneurs, and executives are in what we like to call “The Brand Cult.” They’ve been taught the best (aka: “the most well known”) brand wins. […]. Did you know it’s possible to be in a cult and not know it?

Branding 52

Branding Marketing Marketers Market Research 52

Rock Content

APRIL 25, 2024

Truly loyal customers who swear by your brand don’t grow on trees or fall from the sky. It takes time, effort, and finesse to convert a consumer from being casually curious about your products and services to being fully invested in your brand. Why Is the Buyer’s Journey Important in Content Marketing?

Content Marketing 79

Content Marketing Customer eBook Education 79

Digital Marketer

DECEMBER 19, 2022

E-commerce gives small businesses a chance to compete with the marketing reach of much larger businesses. Through smart social media campaigns, SEO optimization, and other digital marketing techniques, small businesses can cut through the noise in competitive markets. Each has its own style of marketing.

Transform 83

Transform eCommerce Retail Entertainment 83

Hubspot Marketing

NOVEMBER 30, 2022

Because there are so many moving parts in this process, bringing your product to market can be intimidating and tricky. To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer.

Product 145

Product Food Product Marketing Market Research 145

Hootsuite

AUGUST 6, 2021

Since the start of the pandemic, digital marketing has contributed 32.7% In fact, 65% of companies have boosted their investments in digital media and search marketing, and social media spending is projected to skyrocket to a whopping 24.5% of the marketing budget by 2026. These are senior team members.

Management 130

Management Marketing Marketers Key Performance Indicator 130

Duct Tape Marketing

NOVEMBER 16, 2017

How to Use Email Marketing to Build Brand Awareness written by Guest Post read more at Duct Tape Marketing. Employing an effective email marketing strategy is an essential tool for building up brand awareness. Many online businesses tend to view email marketing solely in terms of sales. Why is this so?

Email Marketing 70

Email Marketing Branding Affiliate Marketing Marketing 70

Martech

MARCH 7, 2023

Hopefully, I’m not the only martech or marketing operations (MOps) practitioner who sometimes feels disconnected from our companies’ products. We’re not product marketers; when we’re involved in campaign planning and execution, we’re focused on technical configurations and performance.

Product 84

Product Finance Marketing Automation Platform B2C 84

Martech

MAY 2, 2023

Third, too much burden and hope rely singularly on demand and digital marketing teams to drive the customer journey and lifecycle. For example, product marketing was previously measured on metrics like the annual number of product launches and successfully completing sales training and enablement. Get MarTech!

Finance 87

Finance Customer Journey Digital Marketing Education 87

Power Digital Marketing

JANUARY 19, 2023

Brands spend an average of 13.8% of their total budget on marketing, so there’s no question that marketing is one of the most significant drivers of growth for businesses. Marketing analytics is the lifeblood of any brand looking to make a more meaningful impression on consumers. 2 Here’s why.

Analytics 52

Analytics Non-Profit CMO Transform 52

Martech

OCTOBER 1, 2021

“All [marketers] are using several different channels, platforms, solutions and tools to track assets, campaigns, user and customer data, performance data, etc.,” said Megan Sangha, Senior Product Marketing Manager for workflow management company Wrike, in her talk at our recent MarTech conference. Loyalty comes after the fact.

Customer 127

Customer Customer Journey Place Communications 127

Hubspot Marketing

MAY 14, 2019

Like many of the people who work in the industry, digital marketing was born in the 1990s. Needless to say, marketing has evolved at breakneck speed since then, sprouting many more types of marketing. Brand Marketing. Campus Marketing. Controversial Marketing. Digital Marketing.

Stealth Marketing 144

Stealth Marketing Neuromarketing Outbound Marketing Inbound Marketing 144

Martech

DECEMBER 21, 2021

“Marketing operations is the central nervous system of marketing,” said James Delande, BrandMaker’s Director of Product Marketing, at our MarTech conference. Many brands know marketing ops is an important piece of any campaign, but not all know how to orchestrate them effectively with high-level strategies.

CRM 104

CRM Marketing Marketers Performance Marketing 104

Exposure Ninja

FEBRUARY 6, 2023

Don’t be fooled, it isn’t just your in-house or outsourced marketing budget that needs a rethink. A marketing budget will include all your marketing expenditures and investments. Like most things in life, this requires a delicate balance: Overspend on your marketing, and you’d be eating up too much of your revenue.

Customer Journey 64

Customer Journey Digital Marketing Marketing Marketers 64

Martech

JULY 11, 2022

“Right now, marketing is failing more than it works,” said Matthew Camuso, product marketing manager for CRM software company Pegasystems, at The MarTech Conference. He cited an internal study of over 5,000 consumers that found that 68% of them don’t believe brands care about their needs. Processing.Please wait.

Customer Journey 109

Customer Journey Customer CRM Management 109

Hubspot Marketing

MARCH 18, 2020

Enterprise = Upwards of 1,000 employees, but NOT including your massive Fortune 1000, big brand-type companies where it starts to get extremely big, siloed and global. Your social media team will create and execute social media marketing efforts. Digital Marketing Specialist. Product Marketing Team.

Inbound Marketing 125

Inbound Marketing SEO Transform Communications 125

Neil Patel

JANUARY 19, 2021

Learn more about voice tweet options and how it’s transforming the ways digital marketers can use Twitter to their best advantage. Improve Brand Personality. I ask because these three words are key to defining your brand’s personality. Your brand personality matters. How do you want people to describe your brand?

Customer loyalty 139

Customer loyalty Transform User-Generated Entertainment 139

Hubspot Marketing

FEBRUARY 23, 2021

I reached out to marketers with backgrounds in product marketing, SEO, YouTube, podcasting, and more and asked them, " Are Blogs dead? It's also armed us with the ability to elevate our brand's position in the market and, most importantly, truly help others in our industry learn and unlock new opportunities.".

User-Generated 143

User-Generated Marketing Marketers SEO 143

Martech

JULY 13, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and what’s your number one marketing metric? One of those companies was Driscoll’s, the “only the finest berries” brand. Yes, we are.”

Shopper Market 115

Shopper Market Millennials Shoppers Shipping 115

Martech

DECEMBER 28, 2021

To improve accuracy in messaging, as well as ROI, brands will have to simplify data sources and their e-commerce stack, according to Tracey Ryan O’Connor, Group Vice President at personalization technology company Qubit, which was recently acquired by AI-powered experience platform Coveo.

Retail 136

Retail Shoppers eCommerce Manufacturing 136

Martech

NOVEMBER 24, 2021

Digital marketers must comply with laws protecting consumer data, regardless of whether those rules originate in Europe (GDPR) or California (CCPA). A brand can just go along with the rules. For brands, this is not a dead end. Good marketers put compliance optimization first. The rules of the game are changing.

Whitepaper 94

Whitepaper Law Shoppers Promotion 94

Martech

AUGUST 4, 2021

And as the media landscape continues to shift, marketers have to listen closely to how consumers are responding. A new report warns us that if consumers don’t feel like they’re being listened to by your brand, you might receive negative feedback in the form of an unsubscribe. Or the recommendation is simply irrelevant.

Communications 106

Communications Price Branding Digital Marketing 106

Unbounce

OCTOBER 24, 2023

/ Digital marketing SaaS marketing strategies: The ultimate guide to market your SaaS product By Karine Bengualid. She writes audience-specific stories to connect brands with their ideal customers. More blog posts by Karine Bengualid What is SaaS marketing and how is it different from traditional marketing?

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Hootsuite

MAY 25, 2023

Let’s all welcome our robot overlords, as AI has proven to be an unstoppable force in digital marketing. With our beloved robots here to stay, it’s high time you kitted out your marketing toolbox with the best AI tools for social media! This blog post will cover 15 of the best tools AI social media marketing offers.

Price 116

Price eCommerce User-Generated Advertising 116

Many Chat

APRIL 1, 2022

Instagram Summit is the brainchild of the world’s leading Chat Marketing platform, ManyChat. Instagram Summit is designed to help social media marketers, influencers, content creators, and eCommerce brands rapidly improve their Instagram marketing strategies. Business Coach & Digital Marketing Strategist.

eCommerce 98

eCommerce Social Media Marketing Digital Marketing Place 98

Many Chat

APRIL 5, 2022

Speaker: Wonji Choi, Product Marketing Manager, Business Messaging at Meta . Moderator: Anna Tutckaia, Head of Marketing at ManyChat . It’s time to futureproof your brand. He discussed the different types of content you can use on Instagram and why staying true to your brand is essential.

Transform 105

Transform CRM Shoppers Digital Marketing 105

Sprout Social

MAY 25, 2022

We have roles that we’ve never had before in marketing. Traditionally, a department might have advertising, public relations and branding, but most practitioners were generalists. Their ability to inform your content, demand gen, product marketing or pricing strategies is unmatched because social is the center of everything.

CMO 89

CMO Social Media Marketing Management Price 89

Unbounce

OCTOBER 24, 2023

How to measure the effectiveness of SaaS marketing strategies Definitions of commonly-used SaaS terms SHARE Karine Bengualid Karine Bengualid is a freelance content writer over at Brought To You By the Letter K with a teensy penchant for Sesame Street. She writes audience-specific stories to connect brands with their ideal customers.

Marketing Strategy 52

Marketing Strategy Product Marketing Marketers 52

Buffer Marketing

APRIL 13, 2023

Coming up with ideas for ways to promote upcoming content pieces, product launches, and any other announcements ensuring content resonates with the customer and the brand. Be a strong brand voice : Adopt a brand’s voice and tone across content work and ensure that anything published on any social channel fits the brand well.

Management 109

Management Social Media Marketing Copywriting Branding 109

Adobe Experience Cloud Blog

SEPTEMBER 5, 2017

I recently attended an interview our Global Vice President of Product Marketing, Matt Zilli, did with theCUBE, on how to address success in the Engagement Economy. But today, with the sheer volume of digital marketing chatter out there, it’s true engagement that will make the difference. Want to Learn More?

Thought Leadership 134

Thought Leadership Market Research Digital Marketing Customer 134

Martech

OCTOBER 29, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and we’re talking about Facebook yet again. But does this also mean that the metaverse will get a boost as the next big marketing channel? Chris Wood, Editor.

Transform 99

Transform CMO User-Generated Advertising 99