Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. This alone is a great reason to use TikTok for your brand marketing. In addition, buyers from Gen Z, the Millennial generation, and Gen X prefer authentic content that’s entertaining rather than overt advertisements.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Hubspot Marketing

DECEMBER 26, 2023

Influencer Marketing Let’s take a moment to talk about social media marketing trends and how Gen Zers and Millennials fit into the picture. In the last three months, 33% of people within these groups have bought a product due to an influencer’s recommendation.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hubspot Marketing

JULY 22, 2022

Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Social media, internet search, and YouTube ads are also the top ways Millennials discover new products. Facebook, YouTube, and Instagram are the top social media apps among Millennials. Jump to our Millennial deep dive >> Gen X Overview (ages 35-54).

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. One-off posts are now recognised merely as advertising rather than influencer marketing.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Within Gen Z, Millennials, and Gen X, social media is the preferred channel for product discovery. 87% say UGC increases their sales, and 92% say it increases brand awareness.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Girl Power Marketing

FEBRUARY 1, 2023

Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else. Storytelling is a powerful tool for building brand loyalty. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Businesses Grow

APRIL 1, 2024

Younger people are moving away from traditional media, burrowing themselves in private communities, and moving out of reach of marketers. So if you’re a brand … how do you reach her? How do you market to young people who seem unreachable? Consequently, presence in recommendations, brand mentions, press releases, etc.,

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Spiralytics

NOVEMBER 14, 2023

Examples include educational resources, entertainment options, dietary preferences, and lifestyle choices. Marketers must recognize that, although they’re not currently primary consumers, Gen Alpha is laying the groundwork for future brand preferences and loyalties. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy?

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. Tie-ins don’t have to involve other forms of fiction.

Customer 52

Customer Millennials Transform Gen Z 52

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

FEBRUARY 16, 2023

That said, how you calculate ROI depends on the specific goals of your social media marketing and the metrics you use to measure it. For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Girl Power Marketing

SEPTEMBER 30, 2021

The popularity of those initial TikTok users could not be overlooked by brands, who began to create partnerships with these users that resulted in influencer content for the brands. At launch, TikTok offered no advertising opportunities for brands. In fact, for some time, brands couldn’t even open verified accounts.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Businesses Grow

OCTOBER 10, 2022

The majority of content creators are Gen Z or millennials. These generations are also more engaged with the world of creators themselves, which may, in turn, influence their own content creation ambitions. And yet many have entertained their way into seven-figure incomes by playing video games all day or doing make-up tutorials.

Gen Z 128

Gen Z Transform Millennials Entertainment 128

Econsultancy

DECEMBER 6, 2021

Changes to consumer lifestyles and the continued digitisation of commerce and entertainment have made a major impact on social media since the beginning of the Covid-19 pandemic. Unsurprisingly, LinkedIn remained the most implemented social platform by the B2B companies surveyed and has been used by 86% of these brands in the past year.

Social Media Marketing 54

Social Media Marketing Millennials Gen Z Advertising 54

AWeber

NOVEMBER 22, 2023

How will you position yourself in marketing? For example, will you be a thought leader who provides valuable tips in your content, an entertainer who makes people laugh, a muse who inspires people, or -- something else? 3 - What are your marketing goals? Can a solo coach on a budget afford influencer marketing?

eBook 95

eBook Marketing Plan Influencer Marketing Marketing 95

Power Digital Marketing

FEBRUARY 18, 2019

Although it may feel like marketers have just had to revisit their strategies to meet the needs of Millennials, Gen Z is vastly different than their older brothers and sisters. How Gen Z Differs from Millennials. Another defining quality of Gen Z is their relationships with brands and brand loyalty, or lack thereof.

Gen Z 40

Gen Z Millennials User-Generated Entertainment 40

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success.

Marketing Strategy 111

Marketing Strategy B2C User-Generated Millennials 111

Econsultancy

DECEMBER 1, 2021

This light-hearted and humorous approach reflects the sentiment of much of the Twitter community, as well as of the comedians themselves as Twitter looks to encourage its Millennial and Gen Z audience to sign up to Blue. Renowned charity Women’s Aid has released a brand-new campaign called Spot The Abuse.

Gen Z 52

Gen Z Health Retail Millennials 52

Exposure Ninja

OCTOBER 2, 2023

Print Marketing Examples Print marketing refers to any marketing material that’s printed. This includes: Posters Billboards Magazine or newspaper adverts Brochures Catalogues Tote bags and other “swag” Branded company vehicles Company stationery Let’s start by taking a look at a billboard campaign.

PR 52

PR Marketing Marketers Promotion 52

Hootsuite

NOVEMBER 3, 2022

You can’t draw a solid line in time between Gen Z and Millennials—being part of a certain “generation” is just as much about cultural influence as it is about age. Marketing to Gen Z vs. Millennials. In the past, Gen Z and Millennials have often been grouped together as “digital natives” when it comes to marketing.

Gen Z 109

Gen Z Millennials Entertainment Marketing 109

Unbounce

JUNE 23, 2023

Check out the episode to get answers to those questions and much more, including whether marketers will need to figure out how to create content that AI likes (would you like some extra metadata sprinkled on that?) 00:21:32] Molly: I think that’s what’s keeping marketers in a job. You know what I mean?

Marketing 110

Marketing Marketers Customer Journey Non-Profit 110

Sprout Social

OCTOBER 18, 2021

While it seems like an identity or profession birthed out of Millennial and Gen Z culture, content creators have been around forever. Now, brands are tapping into the creator economy to work with content creators for their campaigns and programming on a day-to-day basis. Erika Ellis Brand Strategist. The culture is shifting.

Gen Z 134

Gen Z Entertainment Millennials Advertising 134

Spiralytics

FEBRUARY 7, 2023

Brand partnerships with influences on social media Influencer marketing has been around for quite some time. This type of marketing leverages an influencer’s following to get more conversions. TikTok’s content nature makes it the platform of choice for younger Millennials and Generation Z.

Social Media Marketing 95

Social Media Marketing Gen Z User-Generated Millennials 95

Content Marketing Institute

JANUARY 9, 2018

Cast ‘characters’ in reality-based brand stories. Simon and his colleagues recommend considering the following factors when casting real people (not influencers) in any factual video-based storytelling: Look at authenticity, not reach. Singapore Airlines picked up the series to run on its in-flight entertainment channel.

Fashion 103

Fashion Food Millennials Entertainment 103

Scoop.it!

JUNE 9, 2022

Sharing personal stories about your brand is an excellent way to make your content relatable. Thus, the goal is to create content that is informative, entertaining, or strikes an emotional chord. Here are some videos to include in your content marketing strategy: Brand videos. Videos featuring influencers.

Gen Z 59

Gen Z Analytics Millennials Social Media Marketing 59

Martech

MAY 3, 2022

Social media is still one of the most powerful marketing channels. Social platforms enable word-of-mouth, brand authenticity, brand trust, community and more. All of this comes with a degree of brand risk because it is very easy to stumble given the speed with which information travels on social media.

Social Media Marketing 144

Social Media Marketing Gen Z Branding Millennials 144

SocialPilot

JANUARY 16, 2024

Or perhaps you’re wondering which platform has the highest brand engagement rate? These new features align with Meta’s vision of bringing together an array of features that help brands and businesses collaborate with creators better. On average, major brands post on Instagram 1.56 times every day. times every day.

Gen Z 113

Gen Z User-Generated Millennials Advertising 113

Marketing Insider Group

DECEMBER 8, 2020

In fact, a study by Walker Information , projected that customer experience has surpassed price and product as the key brand differentiator. Some B2B brands are getting better at converting their prospects while others are stuck in their old ways, perhaps unsure how to spice things up. One-size-fits-all marketing is dead.

User-Generated 142

User-Generated CRM Marketing Marketers 142

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. More attention on your brand.

Marketing Strategy 145

Marketing Strategy Content Marketing Whitepaper Marketing 145

Neil Patel

JUNE 24, 2021

Such as how Twitter’s millennial and Gen Z audience is a coveted one from a marketing perspective. Not only are there tons of millennials on Twitter, millennials more frequently use social media as a tool for discovering new brands. So, choose a photo that’s appropriate for your business or brand.

Gen Z 145

Gen Z Millennials Promotion User-Generated 145