Hubspot Marketing

JUNE 29, 2022

One of the main things we've learned during the COVID-19 pandemic in regards to how people consume content is that they want to be entertained in different ways. If your brand doesn't give consumers this option, then you're missing out on a big fraction of your audience — that's where the powerful tool of video comes into play.

Branding 107

Branding Video Marketing Millennials B2C 107

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Girl Power Marketing

JUNE 27, 2022

Even at first glance, TikTok is a no-brainer for marketing, and brands are starting to notice. While the app does have a reputation as a social platform for younger generations—think Generation Z and even some older members of Generation Alpha—the truth is that TikTok appeals to people from all ages. Powerful Algorithm.

Gen Z 52

Gen Z Branding Millennials User-Generated 52

Martech

FEBRUARY 22, 2023

Since its launch in 2016, the platform has multiplied and boasts over one billion monthly active users worldwide. With an engaged and diverse user base, it’s no wonder marketers are looking for ways to leverage TikTok to reach their target audiences. About 60% of TikTok users in the U.S. We have been doing this for years.

Gen Z 114

Gen Z Millennials User-Generated Marketing 114

Econsultancy

FEBRUARY 23, 2022

Gaming and home entertainment in all their forms have soared thanks to the pandemic, creating an unprecedented opportunity to marketers and advertisers, who are intent on reaching these newly captive audiences. for the mobile games market between 2019 and 2024, predicting that mobile games will generate $116.1

Entertainment 82

Entertainment Advertising Advertisers Gen Z 82

Businesses Grow

APRIL 1, 2024

So if you’re a brand … how do you reach her? Research shows that 37% of consumers trust influencers over brands, with Gen Z and Millennials being twice as likely to do this compared with their Boomer counterparts. Further, 32% of Gen Z rely on social media influencers to help them discover brands and products.

Gen Z 127

Gen Z Marketing Marketers User-Generated 127

Hubspot Marketing

SEPTEMBER 11, 2023

Have you ever gone on social media with the intent of scrolling for entertainment, but left the app with a new purchase? Here’s what I discovered: General Trends of Social Selling Social commerce is a growing channel for both buyers and sellers. 87% say UGC increases their sales, and 92% say it increases brand awareness.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Hubspot Marketing

SEPTEMBER 12, 2023

And while traditional search engines aren’t going anywhere, it’s important for your brand to take note of the new ways consumers are looking for information and how to optimize your content to adapt. It’s imperative for brands to cut through the noise and get noticed by their target audience on social media.

Gen Z 123

Gen Z Product User-Generated Millennials 123

Hubspot Marketing

JULY 22, 2022

To help you determine where to meet audiences where they are, we surveyed thousands of US consumers of all generations across to learn about their shopping habits, media consumption, and the latest trends they're following. Jump to our Gen Z deep dive >> Millennials Overview (ages 25-35). Shopping Habits Overview.

Gen Z 129

Gen Z Millennials Retail User-Generated 129

Hubspot Marketing

DECEMBER 26, 2023

Experimenting with your lead generation content is crucial to build a strong content strategy. The best way to shake up your lead generation content strategy is to take a deeper look into the top types of content that will help you collect new leads. If your brand isn’t already getting social, you’re missing out.

Gen Z 103

Gen Z Direct Mail User-Generated Millennials 103

Hootsuite

NOVEMBER 28, 2022

It boasts 420 million users — 20% higher than the population of the United States — and receives more traffic than Amazon with over 1 billion monthly unique visitors. Reddit continues to grow by double digits every year, adding 25% more users in 2020 and 14% more in 2021. But Reddit isn’t the best place for every company. Clear as mud?

Branding 101

Branding Gen Z Affiliate Marketing User-Generated 101

Girl Power Marketing

FEBRUARY 1, 2023

Today, content marketing is one of the best ways to help your brand gain consumer interest by telling your story rather than letting it be told by someone else. Storytelling is a powerful tool for building brand loyalty. When creating content for your brand, look to add value to your buyers and prospects.

Whitepaper 98

Whitepaper Marketing Strategy Gen Z eBook 98

Hubspot Marketing

AUGUST 18, 2022

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

Branding 145

Branding Fashion Shoppers Food 145

Digital Marketer

SEPTEMBER 6, 2022

Tiktok users are primarily youngsters, Gen Z, and a sizable number of Millenials here, too, like me. Their demographics are primarily youngsters and millennials; GenZers and Millennials still make up the bulk of the TikTok audience. They also add funnier challenges as duets to their content, generating engagement.

Gen Z 81

Gen Z Millennials Entertainment User-Generated 81

Content Marketing Institute

FEBRUARY 5, 2019

Whenever someone mentions the term “branded content,” my mind still drifts back to the original inspiration for my love of the technique: BMW’s The Hire. Branded content is the best vehicle for marketers to bridge the gap b/n awareness and affinity, says @joderama. In the name of brand love. Click To Tweet.

Branding 99

Branding Millennials Entertainment Transform 99

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Duct Tape Marketing

JANUARY 14, 2016

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Every generation has had its share of quirks, but millennials require a different touch when marketing to them.

Millennials 47

Millennials Entertainment User-Generated Marketing 47

Neil Patel

MARCH 18, 2021

If you’ve never tried marketing for Generation X, you could be missing out on a valuable group of consumers. Why should you customize ads for a Generation X target market? What makes Generation X so valuable? How Old is Generation X? 1965 to 1980 are typically known as the Generation X years.

Millennials 127

Millennials User-Generated Shoppers Transform 127

Spiralytics

NOVEMBER 14, 2023

As the years pass, these distinct cohorts bring their own sets of priorities, aspirations, and generational traits into the consumer landscape. Today, the spotlight falls on Generation Alpha, the newest addition to the market, with its eldest members stepping into their teenage years. What is Generation Alpha?

Gen Z 52

Gen Z Millennials Health Transform 52

Sprout Social

NOVEMBER 21, 2022

In late 2021, TikTok surpassed 1 billion monthly users , making it one of the internet’s favorite applications. Gen Z popularized TikTok, but the app has become a multi-generational channel where even senior influencers have entered the space. The #AySauce campaign resulted in 448,000 user videos and over 1.2 lukettrotman.

Gen Z 111

Gen Z Transform Retail Entertainment 111

Hubspot Marketing

AUGUST 22, 2022

Although I'm smack in the middle of the TikTok, middle-part wearing generation, I don't always fully understand the trends we start, stop, or totally cancel. Even though I'm no genius when it comes to how to market to our generation, I can tell you it’s pretty obvious when marketers try too hard to sell to us. 5 Gen Z Myths, Debunked.

Gen Z 101

Gen Z Entertainment User-Generated Retail 101

Hubspot Marketing

NOVEMBER 17, 2020

The heaviest podcasts users listen while they are away from home; often while at work. Both blogs and podcasts nurture customer relationships, validate expertise, deepen brand loyalty, capture search, and generate leads. Your podcast host or hosts lend a human voice to your brand. Edison Research ).

Gen Z 145

Gen Z Millennials Inbound Marketing Entertainment 145

Hubspot Marketing

NOVEMBER 13, 2023

However, MPP stops senders from using invisible pixels to collect information about a user, according to Apple. In other words, this Apple update prohibits marketers from seeing when and where users open their emails, the device the email is opened on, and the activity used to open it. Gamification Who doesn't love games?

Email Marketing 110

Email Marketing Market Trends Marketing Marketers 110

Hubspot Marketing

FEBRUARY 16, 2023

For instance, if your goal is to build brand awareness, you might prioritize metrics that demonstrate reach or engagement — such as new followers, impressions, audience growth rate, social shares, and more. Instagram Recently surpassing two billion monthly active users, Instagram lands the top spot for ROI. Let's explore why.

User-Generated 145

User-Generated Gen Z Advertising Advertisers 145

Marketing Insider Group

JUNE 14, 2021

As video marketing continues taking the world by storm, more businesses adopt it as a pivotal strategy to educate consumers, generate leads, and boost ROI. Not only is video educational and entertaining, but it can help your business connect with your target audience on a deeper level. Videos that tell your brand story.

Content Marketing 145

Content Marketing Gen Z Entertainment User-Generated 145

Neil Patel

DECEMBER 28, 2021

Google is pretty good at equipping users (and businesses) with information about what it considers important by providing resources like their search engine optimization (SEO) guides and the annual Search Trends report. Entertainment was another balm in a complicated year. How to Use the Search Trends Report to Generate Content Ideas.

Gen Z 115

Gen Z Health Entertainment User-Generated 115

SmartBrief - Marketing

AUGUST 1, 2023

For 40% of millennials and members of Generation Z, video games are the primary social outlet , a Deloitte study revealed. While I sadly must point out that my fellow millennials and I are no longer really “younger,” those older than us are also getting in on the video game trend. The “Super Mario Bros.”

Customer 52

Customer Millennials Transform Gen Z 52

Hubspot Marketing

NOVEMBER 21, 2022

Our 2022 State of Inbound Marketing Trends Report found that 88% of brands have a dedicated budget for working with influencers and creators. With growth being the main objective for more content creators, brands should offer mutually beneficial partnerships that help creators meet their goals. We're investing in podcasters right now.

Gen Z 89

Gen Z Millennials Inbound Marketing Entertainment 89

Sprout Social

APRIL 7, 2020

So we’re left wondering what is appropriate to share on social media, how businesses can contribute to the conversation and what this means for brands moving forward. The conversation saw a 9% uptick in overall sentiment; Millennials and Generation Z posted 87% of all positive content posted in March.

Branding 110

Branding Transform Gen Z Entertainment 110

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. That’s the average amount of time TikTok users spend on the app each month. TikTok generated around $4.6 Learn more here. Fourteen hours.

Gen Z 139

Gen Z User-Generated Marketing Marketers 139

Girl Power Marketing

SEPTEMBER 30, 2021

From launch to 1 billion active users, TikTok needed only 5.1 Only Facebook Messenger has beaten this time to 1 billion, and it had the benefit of registered Facebook users on its side. At launch, TikTok offered no advertising opportunities for brands. In fact, for some time, brands couldn’t even open verified accounts.

Gen Z 52

Gen Z Entertainment Millennials User-Generated 52

Econsultancy

JANUARY 27, 2022

New, creator-driven mediums like TikTok are enabling influencers to take control of their own content (and careers), driven by invested audiences that, of course, want to follow them rather than the brand they represent. trillion by 2025, with Millennial and Gen Z consumers accounting for 62% of global social commerce spend by 2025.

Gen Z 77

Gen Z Influencer Marketing Millennials Retail 77

Hubspot Marketing

SEPTEMBER 28, 2022

As a result, media has become more decentralized than ever, and millions of content creators have created a new space in the entertainment industry — the creator economy. How Brands Should Use the Creator Economy. According to Statista , TikTok experienced a growth of 180% among users ages 15-25 after the pandemic broke out in the U.S.

Gen Z 85

Gen Z Influencer Marketing Entertainment Marketing 85

Martech

MAY 6, 2022

For example, TikTok gains eight new users per second and claims the top spot in the global app download charts. While these networks may have a comparatively smaller user base, they focus on different niches and are helpful for targeted advertising. It also boosted engagement tenfold and led to tons of user-generated content.

Social Media Marketing 109

Social Media Marketing Non-Profit User-Generated Transform 109

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Memes Entertain Your Audience. million followers.

Content Marketing 145

Content Marketing Gen Z Entertainment Food 145

Bannerflow

FEBRUARY 3, 2023

Not only does it provide entertainment and value, but video also boosts brand loyalty and conversions. Getting your brand noticed is challenging with so many display ads scrambling for attention. We’ll include best practices for in-banner video advertising to boost business growth and brand exposure.

Gen Z 52

Gen Z Advertising Advertisers Entertainment 52

SocialPilot

JANUARY 15, 2024

A study from Hubspot shows that 54% of video consumers are willing to see video content from their favorite brands. The Global Web Index 2021 suggests that 16% of social media users prefer watching vlogs for researching products. YouTube helps about 90% of the viewers to discover new brands or products.

Video Marketing 82

Video Marketing Gen Z Marketing Marketers 82