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How to Target Millennials Through Paid Ads

Neil Patel

Millennials are something of a mythical bunch in society. Even narrowing down what age group millennials represent is challenging, and many people have differing views. This confusing picture makes it challenging to target millennials through paid ads, but don’t let it put you off. When Were Millennials Born?

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21 Examples of Successful Co-Branding Partnerships (And Why They're So Effective)

Hubspot Marketing

Everyone has loyalties to their favorite brands, but there's a good chance your favorite products result from two separate brands working together. One of my own beloved childhood memories was a product of co-branding: Betty Crocker partnered with Hershey's to include chocolate syrup in its signature brownie recipe.

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5 Winning Strategies for Millennial Marketing

Duct Tape Marketing

5 Winning Strategies for Millennial Marketing written by Guest Post read more at Duct Tape Marketing. It’s no secret that millennials — young adults between 18-34 — are a hugely sought-after market segment. Create Peer Brand Evangelists. Create Peer Brand Evangelists. Stay Mobile.

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How to Find Your Target Audience

Hubspot Marketing

Vans are my favorite brand of shoes. The shoe brand is a global company that's been around since 1966, using their tagline "Off the Wall" as an ode to their first core audience: skateboarders. Understanding target audiences can lead to more successful campaigns for you, as customers will feel as if they connect with your brand.

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Influencer Marketing: Examples and Strategies for 2021

Neil Patel

What Is Influencer Marketing? Influencer marketing is the process by which brands leverage well-known figures who have influence over their target markets to promote their brands. In fact, many of the most successful influencer marketers are not extremely famous. First, let’s outline the goal.

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Influencer Marketing Guide: How to Work With Social Media Influencers

Hootsuite

Influencer marketing—also known as branded content or working with creators—is a surefire way to expand the reach of your brand on social media. In influencer marketing, that influential person collaborates with a brand to promote something. Celebrity endorsements were the original form of influencer marketing.

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How to Identify Your Ideal Target Markets for Paid Campaigns

Neil Patel

What’s far more important is getting your target market right. Your target market is the people you want to buy your product or service. Demographics are actually subsets of a target market. For example, a car insurance company’s target market could be “all car owners.” Millennials or Zoomers?