Hubspot Marketing
JANUARY 31, 2024
They might seem silly on the surface but– when timed right– jumping on the right meme can mean marketing magic. Case in point: The Gen Z caviar bump. A TikTok trend that’s helping brands tap a $465 million global market. And it's definitely not being ignored by restaurants, luxury brands, and even… Pringles?
Hubspot Marketing
JULY 30, 2023
Let’s face it - social media marketing in 2023 is harder than ever. Making good content isn’t even half the battle for brands today. Marketers also need to share it across a bunch of different apps and tweak it to fit the aesthetic and tone of each platform. Brands with an engaged social media community will win audiences.
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Martech
SEPTEMBER 30, 2022
A tough market and continually changing global demands mean that brands need to get more creative and think outside the box to stand out from the 1000s of marketing communications customers receive daily. consumers want to engage with brands that are setting new standards in meeting their expectations.”
Martech
OCTOBER 18, 2022
brands, 62% plan to boost DOOH with social media. brands plan to integrate this channel with DOOH. brands plan to integrate this channel with DOOH. brands plan to use DOOH with digital audio. For digital video ads, 46% of U.S. For digital video ads, 46% of U.S. Finally, 45% of U.S. Image: DPAA. Retail media.
Sprout Social
JUNE 15, 2021
Overall, the majority of businesses see social as a top of funnel game, with 65% of marketers citing increasing brand awareness as their top business goal. Sixty-three percent of consumers say they have purchased a product from social media, with Gen Z being most likely to do so. Download the Report Today.
Hootsuite
OCTOBER 25, 2021
Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. 44% of all internet users regularly look up brands on social media networks. Build brand loyalty. Think only the “cool brands” are killin’ it on social?
Hubspot Marketing
OCTOBER 24, 2022
To improve your lead generation strategy , you might test out new landing page CTAs, try creating stronger offers, or re-focus your efforts on more powerful lead nurturing campaigns. Director of Global Marketing, Document Workflows, told me that increasing revenue is a top goal of hers for 2023. Michelle Keene , Dropbox's Sr.
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