SocialPilot

FEBRUARY 6, 2024

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Let’s start with general statistics and trends to give you a wide overview of the industry: 1.

Influencer Marketing 96

Influencer Marketing Gen Z Fashion Food 96

Sprout Social

OCTOBER 16, 2023

Even the most well-known legacy brands need to adapt to attract audiences over the years. For any business to be successful long-term, they need to be able to evolve to meet the needs and expectations of the next generation. For example, a life insurance brand may want to appeal to both older and younger generations.

Gen Z 112

Gen Z Branding Millennials Transform 112

Hubspot Marketing

JANUARY 19, 2024

For example, Modern Millie's video shows viewers how to use a service called STAN, but she mentions early on in the video that she is not being paid to promote the service. Conversely, influencers are individuals who amass sizeable followings on social media and create content meant to promote or sell products and services.

Gen Z 107

Gen Z Influencer Marketing PR User-Generated 107

Jeff Bullas

JANUARY 10, 2023

Influencer marketing is a hugely popular marketing trend, with 93% of marketers stating they have used it in their marketing strategy. Influencer marketing has a substantial influence on consumer purchasing decisions. What is influencer marketing? Influencer marketing channels.

Inbound Marketing 309

Inbound Marketing Gen Z Influencer Marketing Millennials 309

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Girl Power Marketing

AUGUST 25, 2021

For years, well before adopting the moniker of influencer marketing, brands have sought endorsements from celebrities and people of note. Generations that came before Millennials, Gen Z and Gen Alphas—notably Generation X and Baby Boomers—can also be swayed by the right message from the right person at the right time.

Gen Z 52

Gen Z Influencer Marketing Marketing Strategy Millennials 52

Hootsuite

OCTOBER 25, 2021

There are many reasons to use social media to promote your business. Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Here are 7 social media promotion ideas to explore instead, and how to execute them.

Promotion 142

Promotion Gen Z Social Media Marketing Fashion 142

Sprout Social

NOVEMBER 12, 2023

There isn’t much that gets consumers more excited than seeing a collaboration between their two favorite brands. Marketers are learning more about their target audiences and some of the most valuable information is what other brands they have their eyes on. What is a brand collaboration? How do brand collaborations work?

Branding 108

Branding Fashion Gen Z Entertainment 108

Hubspot Marketing

OCTOBER 27, 2023

Social Commerce Stats for 2023 General Social Commerce Stats Social Commerce Stats by Demographic Social Commerce Purchasing Stats Social Commerce Stats by Platform Social Commerce Stats for Business General Social Commerce Stats 27% of consumers prefer to discover new products through social media over any other channel.

Gen Z 115

Gen Z Millennials eCommerce Social Media Marketing 115

Hubspot Marketing

DECEMBER 19, 2022

After releasing a promotional video of Kardashian sampling its vegan products, viewers were quick to accuse Kardashian of "fake chewing," leading many to question the authenticity of her endorsement. Only 44% of Gen Z-ers trust endorsements from a celebrity or athlete. But building that trust is getting harder. Audio chat rooms.

Gen Z 120

Gen Z Market Trends Millennials Marketing 120

Neil Patel

NOVEMBER 23, 2020

This may make it the perfect time for brands to take a hard look at their skincare marketing strategies and seize on this growth. So, she signed up with a full-service marketing and SEO solution with my digital marketing agency. Step 5: Unleash the Potential of Skincare Content Marketing. That’s the key.

Gen Z 138

Gen Z Branding Marketing Marketers 138

Neil Patel

MARCH 22, 2021

Huge volumes of traffic can make it harder for brands to stand out and reach consumers in the most effective way possible. What’s more, it’s challenging to generate income from a platform with over 25 million brand accounts to compete with. Why Your Brand Should Use Instagram Live Rooms. The problem? Monetizing Content.

Gen Z 133

Gen Z Branding User-Generated Social Media Marketing 133

Spiralytics

NOVEMBER 14, 2023

Marketers must delve deep into the intricacies of the Gen Alpha mindset to effectively engage with this emerging demographic. What is Generation Alpha? Generation Alpha is the cohort born from 2010 to 2025 , succeeding Generation Z. Marketers should take heed of this pivotal trait.

Gen Z 52

Gen Z Millennials Health Transform 52

Hubspot Marketing

SEPTEMBER 11, 2023

To help brands navigate social commerce features and determine if they fit into their strategy, I surveyed 512 social media marketers who leverage social commerce tools like active community engagement and user-generated content to learn if they’ve provided ROI. As a consumer, I love how effortless shopping can now be.

Gen Z 110

Gen Z Inbound Marketing User-Generated Entertainment 110

Marketing Insider Group

DECEMBER 18, 2023

With Sponsored Updates , brands can reach members with their News Feed, bringing them valuable information and insight wherever they are, on their desktop, mobile or tablet device. Its software integrates branded content from marketers like Intel and Pepsi into the feeds of publishers like Forbes and Time Inc. Why Outbrain?

Gen Z 92

Gen Z Millennials Advertising Advertisers 92

Hubspot Marketing

OCTOBER 3, 2022

Marketers are also impacted by the creator economy, as social media users put more trust in their favorite influencers and creators than the brands they follow. As a result, creating an impactful ad for social media can require partnering with influencers that have an engaged audience that trusts their recommendations.

Gen Z 126

Gen Z Influencer Marketing Education Marketing 126

Spiralytics

APRIL 12, 2023

Viral marketing is a strategy that aims to reach thousands of people with your product or brand through social media. Viral marketing is valuable because it gives companies an inexpensive way to reach a wide audience. Popular Social Media Platforms for Viral Marketing Social media is a must-have for any business.

Branding 52

Branding Gen Z User-Generated Influencer Marketing 52

Neil Patel

MARCH 22, 2021

Dispo is geared towards millennials and Gen Z, so we’re talking users aged 6 to 40. Gen Z craves authenticity and the raw, unfiltered look. Retro tech like polaroids is popular again among Gen Z and millennials alike. How Can Brands and Marketers Use Dispo? Who is Using Dispo? The upshot?

Gen Z 131

Gen Z Millennials User-Generated Inbound Marketing 131

Sprout Social

OCTOBER 14, 2020

You don’t have to look hard to find an up-and-coming brand ambassador program on social media. With the growing popularity of unfiltered content and “everyday” influencers, brands are looking to build relationships with satisfied customers who can advertise for them. What is a brand ambassador program, anyway?

Branding 143

Branding Gen Z Millennials Promotion 143

Sprout Social

SEPTEMBER 3, 2020

And slowly but surely, brands are finding fresh ways to get on board with Twitch and engage its rabid user-base. Why does Twitch matter for marketers? Food for thought: according to the most recent Sprout Social Index , live video was cited as a priority for a whopping 56% of brands. How exactly are brands using Twitch?

Gen Z 132

Gen Z Branding Millennials Real Estate 132

Sprout Social

MAY 10, 2022

Similar to the sports world , brand marketing is a highly competitive arena. With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Setting your brand apart from the competition is essential for success. What is brand marketing?

Gen Z 115

Gen Z Branding Law Transform 115

Hubspot Marketing

FEBRUARY 27, 2023

80+ Instagram Stats Click on a category below to jump to the stats for that category: Instagram's Growth Audience & Demographics Brand Adoption Instagram Post Content Instagram Posting Strategy Instagram's Growth & Usage 1. 22% of marketers say Instagram has the most growth potential in 2023 than any other platform. Source ) 2.

Gen Z 145

Gen Z User-Generated Marketing Plan Millennials 145

Businesses Grow

MARCH 18, 2024

I skipped out on the celebrities, the movie debuts, and the glitzy brand activation parties in favor of relevant topics, smaller discussions and intimate dinners. Gen Alpha is 0-10 years old so this came through interviews with their Millennial parents. ” An interesting idea: Imagine your brand as a character.

Gen Z 128

Gen Z Transform Energy Thought Leadership 128

Hootsuite

FEBRUARY 1, 2022

Twitch marketing represents a growing opportunity for brands to get seen and heard by a young, passionate audience. The most common form of marketing on Twitch is influencer marketing. The strategy is very similar to good ‘ol regular influencer marketing. How to market on Twitch: 3 methods.

Gen Z 103

Gen Z Food Influencer Marketing Marketing 103

Hubspot Marketing

APRIL 25, 2022

In 2019, we saw brands like Guess experimenting with TikTok by creating their own unique viral video challenges. We predicted more industries and brands would start getting creative with their marketing tactics and dabble with TikTok over time. However, in 2022, brands are still struggling to find their place on TikTok.

Gen Z 110

Gen Z Influencer Marketing Social Media Marketing Finance 110

Sprout Social

SEPTEMBER 30, 2021

Instagram is booming for brands right now. And as noted in our guide to marketing in Gen Z, younger consumers rely on Instagram to discover, research and share new products. Product photos and promotions. Meanwhile, many brands are seeing success with Instagram Stories as an avenue for social selling.

Gen Z 109

Gen Z User-Generated Shoppers Real Estate 109

Digital Marketer

JUNE 7, 2023

You need it to connect with your target audience, boost your brand’s visibility, and drive sales. But most businesses and even beginner marketers don’t fully understand how to use social media for ecommerce. We’ve compiled ten effective social media ecommerce strategies that can propel your brand to new heights.

eCommerce 86

eCommerce Gen Z Millennials Social Media Marketing 86

SocialPilot

JANUARY 21, 2024

Not only can it amplify your brand visibility, but it also holds the potential to fuel direct bookings and amplify brand awareness. Particularly Gen Z and millennials, a whopping 60% and 40%, respectively, turn to social media for travel planning. For instance, check out the Ace Hotel group’s strategy on Instagram.

Social Media Marketing 90

Social Media Marketing Transform User-Generated Gen Z 90

Hubspot Marketing

SEPTEMBER 28, 2022

But what exactly is the creator economy, and why should marketers care? Here's everything marketers need to know: What is the creator economy? How Brands Should Use the Creator Economy. Other monetary opportunities include: Branded content. According to a survey by NeoReach and Influencer Marketing Hub, only 1.4%

Gen Z 84

Gen Z Influencer Marketing Entertainment Marketing 84

Hubspot Marketing

DECEMBER 4, 2023

Now’s the time to add some style to your page with high-resolution photos that represent your brand. Your cover photo can be more stylized, but consider using a colorful background that is consistent with your brand style guide. Image Source Your business page should be clean, stylish, and consistent with your brand style guide.

Gen Z 113

Gen Z User-Generated Millennials B2C 113

Sprout Social

JANUARY 26, 2023

Unlike word-of-mouth marketing , which relies on people spontaneously sharing information, referral marketing is a deliberate strategy involving incentives and rewards for customers in exchange for successful referrals. B2B and B2C businesses may need to approach their referral marketing strategies a bit differently.

Gen Z 124

Gen Z B2C Shipping Marketing 124

Rock Content

MARCH 4, 2024

A great social media marketing strategy is more than simply getting the word out about your brand. Get it right, and watch your brand grow in a big way. But what is social media marketing? Looking to connect with Gen Z? Looking for the best place to do some serious SaaS marketing ?

Social Media Marketing 52

Social Media Marketing Gen Z Marketing Marketers 52

Sprout Social

FEBRUARY 5, 2024

As more concerns of performative activism arise, consumers are watching to see if those same brands are staying true to their word or if they’ve already moved on and are investing less in their DEI efforts. Cultural heritage months like Black History Month are a cornerstone to many DEI initiatives for brands.

Gen Z 109

Gen Z User-Generated Branding Education 109

Scoop.it!

MAY 4, 2023

According to a survey , it was found that 90% of consumers look for a seal of authenticity when deciding which brands to stay loyal to. The same survey also revealed that 58% of consumers worldwide viewed user-generated content as the most authentic content amidst everything a brand published. Source: Brightech 2.

User-Generated 93

User-Generated Gen Z Law Promotion 93

Hubspot Marketing

APRIL 21, 2023

The team also needed to figure out how to improve page navigation while still representing the brand. Neurogan’s Deal Promotion Making the most of email promotion is important for any company, especially those in competitive industries. Results These changes brought higher revenue for promotions and higher click rates.

Gen Z 129

Gen Z User-Generated Promotion Fashion 129

Sprout Social

DECEMBER 15, 2021

What started as a fun video streaming app for Gen Zers has taken the marketing and advertising world by storm, completely changing the way brands create and share content. In this article, we’ll show you why TikTok should be an essential part of your social media marketing strategy. Let’s get started. Moreover, 47.4%

Entertainment 129

Entertainment User-Generated Gen Z Transform 129

Spiralytics

APRIL 23, 2023

AI can better identify marketing trends due to practical data analysis and its capacity for dynamic input adaptation. Additionally, AI has made it easier for brands and marketers to improve their digital marketing efforts, increase sales, acquire new clients, and drive relevant traffic to relevant content.

Market Trends 52

Market Trends Digital Marketing Gen Z Customer loyalty 52