Econsultancy
APRIL 6, 2022
Launched in 2014, the company gives brands the analytics to track and ship stock globally. We also discussed the biggest challenges (and opportunities) for ecommerce brands, as well as the evolution of the ecommerce industry. What are the biggest challenges for ecommerce brands today, and how can they overcome them?
Martech
APRIL 20, 2023
Proxima has added AI to its proprietary database of 55 million B2C shoppers to generate audiences for prospecting on Meta, Google and TikTok. Storyteq’s Brand Portals is an AI-powered creative production hub for localizing and activating global marketing campaigns faster.
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Martech
JULY 12, 2021
One of those companies was Driscoll’s, the “only the finest berries” brand. We spoke to Frances Dillard, VP of Brand and Product Marketing at Driscoll’s, about pivoting a fresh produce offering. “Shopper marketing is where we spend most of our time and money now,” she said.
Hubspot Marketing
JUNE 13, 2023
You've heard this a million times by now: artificial intelligence is changing the marketing world and how brands advertise to consumers — and the trend isn't stopping anytime soon. In fact, the global market revenue of AI in marketing will likely grow from $27.4 billion in 2023 to $107.4 billion in 2028.
Sprout Social
MAY 21, 2019
With more than 1 75 billion Pins to browse through, there are opportunities for every type of brand on Pinterest. So, how useful can the platform be for your marketing campaigns? According to Pinterest statistics from the brand in 2018, about 80% of new sign ups came from outside the U.S. So, what does this mean for your brand?
Martech
FEBRUARY 8, 2023
The global market for loyalty is worth billions, forecast to explode to $24 billion by the end of 2028. But they also rely on shoppers returning to the brick-and-mortar store to both spend and earn rewards. Today, loyalty must be mobile-forward and integrated wherever customers engage with brands and retailers.
Econsultancy
DECEMBER 3, 2021
54% of online shoppers in the UK have become more price-sensitive towards fashion purchases since the start of the pandemic. As a result, fifty-four percent of UK-based online shoppers have become more price-sensitive towards fashion purchases since the start of the pandemic, new data from antuit.ai
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