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3 emerging influencer trends that marketers should watch

SmartBrief - Marketing

Last year was a boon year for influencer marketing and the industry shows no signs of a slowdown. Marketers are expected to spend more than $7 billion in 2024 on influencer marketing, proving its value in helping companies reach new audiences, sway behaviors and generate revenue.

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Social media listening examples that will help you unearth better insights

Sprout Social

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. And this trend is likely to continue.

Health 115
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Top 7 Ecommerce Podcasts You Should Listen to in 2022

Hubspot Marketing

This includes everything from ads and crowdfunding to market research and ambassador programs. Standout episodes: The One Data Insight That Doubled This Brand’s Sales. Standout episodes: Marketing Fyre Festival, The Viral Campaign of The Decade. How to Create a Cult-Like Following for Your E-Commerce Brand.

eCommerce 137
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5 social listening services you can offer your clients

Sprout Social

More of our clients (and brands in general) see the value and importance of customer service through social media. Brand intelligence. Product & content research. Influencer marketing research. Product & content research. Influencer marketing research.

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How to supercharge your marketing strategy with AI automation

Sprout Social

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

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The Ultimate Guide to Hiring a PR Agency in 2020

Hubspot Marketing

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 130
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Millennials vs. Gen Z: Why Marketers Need to Know the Difference

Hubspot Marketing

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145