Sprout Social

MARCH 19, 2024

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences. Helping to monitor, analyze and extract insights from public sentiment.

Transform 110

Transform Manufacturing Pharmaceutical Analytics 110

Sprout Social

OCTOBER 18, 2023

In this article, we’ll take you through 6+ social media listening examples and the strategies real brands use to inspire you to get more from listening. Check out these social media listening examples employed by other brands to start building your social listening strategy and playbook. Then, dig in further.

Health 121

Health Manufacturing Thought Leadership Product 121

Hubspot Marketing

JANUARY 18, 2023

For example, marketers can use correlational design to examine the relationship between brand loyalty and customer satisfaction. In particular, the researcher would look for patterns or trends in the data to see if there is a relationship between these two entities. Research Design Examples. Descriptive. UnderArmour.

Health 137

Health Shipping Advertising Advertisers 137

Sprout Social

SEPTEMBER 9, 2020

If you aren’t listening to consumers, how can you be sure your newest product, campaign or brand messaging is going to resonate with your audience? Social listening goes beyond monitoring and replying to incoming questions or comments about your brand. Social media managers are the closest to their brand’s audience. The problem?

Health 123

Health Food Acquisition Marketing Digital Marketing 123

Hubspot Marketing

AUGUST 1, 2022

This includes everything from ads and crowdfunding to market research and ambassador programs. Standout episodes: The One Data Insight That Doubled This Brand’s Sales. Standout episodes: Marketing Fyre Festival, The Viral Campaign of The Decade. How to Create a Cult-Like Following for Your E-Commerce Brand.

eCommerce 135

eCommerce Fashion Retail Health 135

Hubspot Marketing

NOVEMBER 12, 2020

Whether your focus group is there to give feedback on a product or service or help you assess how your brand stands out in your competitive landscape, thought-provoking, open-ended questions are essential to a productive discussion. Featured Resource: Market Research Focus Group Template. However, it's easier said than done.

Market Research 141

Market Research Food Health Product 141

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. Read on to get a better understanding of how NLP works behind the scenes to surface actionable brand insights.

Transform 109

Transform User-Generated Health Branding 109

Set Up

SEPTEMBER 26, 2023

The Setup Women in Marketing series highlights the thoughts and advice of prominent marketing brand and agency leaders in companies such as Aflac, Mizuno, Great Clips, Lionsgate, Blackbaud, and Regal Cinemas. The takeaways from these blogs are not only informative, but incredibly insightful for any marketer on their career path.

Market Trends 59

Market Trends Health Transform Marketing 59

Sprout Social

JANUARY 3, 2022

The great content marketer Ann Handley advocates for making your customer, rather than your company, the hero of your brand story. Getting that part right is as critical to a good brand story as it is to your favorite novel or TV show. Why are buyer personas important? Accelerate buyers through the sales cycle.

Millennials 141

Millennials Social Media Marketing B2C Market Research 141

Sprout Social

MARCH 7, 2024

Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry. Deep dive into particular customer segments with detailed customer profiles that will guide your marketing decisions later on.

Price 92

Price Market Segmentation SEO Market Research 92

Sprout Social

FEBRUARY 19, 2024

The intuitive collaboration between artificial intelligence (AI) and human effort is driving innovation across a range of industries such as health sciences, supply chain management, manufacturing and research & development. AI automation has revolutionized how brands approach their business and marketing strategies.

Marketing Strategy 103

Marketing Strategy Manufacturing PR Marketing 103

Hubspot Marketing

SEPTEMBER 12, 2022

Right now, Gen Z is the main target audience for brands trying to stay relevant and attract new consumers. Gen Z's love for platforms like TikTok and Twitch caused many companies to switch up their marketing tactics —turning to strategies like influencer and social media marketing. Who is Gen Alpha?

Gen Z 116

Gen Z Millennials Fashion Manufacturing 116

Hubspot Marketing

NOVEMBER 30, 2022

To help you, we've come up with a step-by-step checklist for a successful product launch and gathered the best product launch tips from a HubSpot Product Marketer. Whether you call it “market research,” or “customer development” it's key to learn about what drives your customer. Learn about your customer.

Product 145

Product Food Product Marketing Market Research 145

Sprout Social

MARCH 21, 2019

More of our clients (and brands in general) see the value and importance of customer service through social media. Brand intelligence. Product & content research. Influencer marketing research. Product & content research. At B Squared, our marketing mantra is “Think Conversation, Not Campaign.”

Key Performance Indicator 95

Key Performance Indicator Health Influencer Marketing Market Research 95

Hubspot Marketing

MAY 30, 2023

A time-saving example is AI analytics tools that use machine learning to process large amounts of data and surface insights that can help marketers track campaign performance. Generative AI can help marketers research, brainstorm ideas, and create content like emails, product descriptions, and videos.

Real Estate 101

Real Estate Manufacturing Transform Finance 101

Sprout Social

FEBRUARY 29, 2024

NER and semantic search Named Entity Recognition (NER) identifies entities defined in the ML model as important to a business, such as geographic locations, brand names, famous people, etc. Monitoring media threats AI helps monitor media dangers by continuously scanning digital spaces for potential security threats to brands.

Transform 119

Transform User-Generated Analytics Market Trends 119

Digital Marketer

MARCH 6, 2023

The written word (and that includes email) has the power to make neurochemical connections in the brain that inspire brand loyalty… for life. Be mindful of how your reader first learned about your brand. Follow-through shows you pay attention and that your brand values integrity. The L.O.V.E. Find common ground.

Copywriting 98

Copywriting Finance Price Fashion 98

Neil Patel

JULY 26, 2021

You need to perform market research, file for a license, create a marketing plan, and build your brand. As a franchise business owner, you can tap into the resources and branding of a large brand—while still maintaining the autonomy to run your own business. Built-In Brand Awareness. More Support.

Product Life Cycle 129

Product Life Cycle Finance Law Health 129

Hubspot Marketing

OCTOBER 2, 2019

When you're first starting a business, branding is likely the last thing on your mind. Plus, even if you made creating a brand identity a priority in the beginning, a change in business plans might have made your initial branding strategy obsolete. Even big brands aren't immune -- just look at Uber.

Food 143

Food Branding Place Product 143

Neil Patel

FEBRUARY 23, 2021

In this post, we take a deep dive into niche internet communities, where you can find them, and how marketers can use the rise of these sites to boost conversion rates, thought leadership, and brand loyalty. This is a gold mine of market research , and it’s completely free. What Are Niche Communities? You’re not alone.

Thought Leadership 124

Thought Leadership Digital Marketing Health Place 124

Ariyh

NOVEMBER 14, 2022

.” for 100 seconds until it revealed “Target” Those that were teased felt happier and liked Target more Shown descriptions of brands or products (e.g. Want your brand here? For example, if your brand is unknown, questions like “Guess which brand this is?” 🏫 Researchers Bowen Ruan.

Copywriting 52

Copywriting B2C Price Education 52

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 106

Content Marketing Health Marketing Marketers 106

Neil Patel

FEBRUARY 13, 2023

Simply put, you may jeopardize long-term growth if you stop marketing to reduce short-term costs. Marketing is an essential business process for many things, like maintaining audience loyalty and a consistent brand. When a brand provides value-based content, it provides an answer using reliable information.

Marketing 84

Marketing Marketers B2C Price 84

Neil Patel

MAY 28, 2021

Boost Brand Awareness. According to the State of Online Reviews by Podium Market Research, 93 percent of consumers said online reviews could influence their buying decision. This information will help you attract local customers or tourists researching breakfast restaurants in the area. Showcase Reviews. Conclusion.

SEO 145

SEO Shipping Food Retail 145

Hubspot Marketing

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. Allie Decker, a writer on HubSpot's pillar page team, wrote about public relations and marketing in this blog. She says, "The main goal of PR is to boost the reputation of your brand.

PR 124

PR Communications Price Management 124

Hubspot Marketing

JULY 10, 2023

A Better Approach Here at Glimpse we’re strong believers in the potential of AI to revolutionize sales, marketing, and market research. While this type of data is priceless and valuable to brands, it’s prohibitively slow and expensive to code a sample 3,000 responses like this.

Customer 80

Customer Transform User-Generated Retail 80

Neil Patel

MARCH 23, 2021

Both parties will feel like they’re dealing with a real person, and it can help the seller build a reputable brand on the platform. If you want more information, create a market research survey. The marketplace makes mental health care more convenient, accessible, and affordable.

Food 143

Food SEO Shipping Advertising 143

Martech

MARCH 15, 2022

Brand strategy is built on a platform of differentiation, where a company can use its value prop to create competitive advantages and satisfy customer needs. The key to long-term success is using brand strategy to define your market position in order to create market share and revenue growth. Why is branding important?

Branding 141

Branding Transform Customer Acquisition Customer 141

Adobe Experience Cloud Blog

OCTOBER 15, 2015

Offering great service has always been important, but is that what is really going to make a difference for your brand? Branded, personalized moments at each and every point of customer engagement is what market leaders are seeking. The gap must be closed between customer demand and what brands are actually delivering.

Customer 134

Customer Thought Leadership Customer Journey CRM 134

Sachs Marketing Group

JULY 8, 2023

It’s a chance to showcase your brand’s personality and make a positive first impression. Secondly, they build goodwill and engagement with your brand. By sending special offers, you show your subscribers that you value them, which can lead to improved customer retention and brand loyalty.

Email Marketing 52

Email Marketing Customer loyalty Marketing Marketers 52

Marketing Insider Group

JUNE 18, 2015

So what if an automotive brand doesn’t portray the image it wants? Content marketing can help. The Lincoln Motor Company, Land Rover and Cadillac are three automotive brands that have struggled in recent years with brand identity, and now are leveraging content marketing to transform their perception and engage new, desired audiences.

Automobile 83

Automobile Content Marketing Transform Marketing 83

Hubspot Marketing

DECEMBER 11, 2019

In a Lucid poll, I asked 350 people to tell me if, "The same marketing tactics that persuade millennials also work on Gen Z," was a true or false statement. If you think consumers -- the people who are being marketed to by brands -- would sway one way or another, you'll be slightly surprised by the results below: Data Source: Lucid Software.

Gen Z 145

Gen Z Millennials Finance Education 145

Rock Content

JULY 21, 2020

An efficient Digital Marketing strategy can bring a variety of benefits to your business. With enormous reach potential, the internet is the ideal place for you to promote a positive image for your brand and, in addition, generate and convert a large number of leads. Each piece of content your brand publishes needs to have clear goals.

User-Generated 72

User-Generated Promotion Health Global Marketing 72

Adobe Experience Cloud Blog

DECEMBER 4, 2018

Product marketing identifies the group of customers that is the best fit for driving growth. This is brought to life through market research and real data about existing customers. I’ve always been a firm believer that product marketing is not an armchair quarterback role. Keys to Knowing Your Customer. Connect the Two.

Product Marketing 133

Product Marketing Product PR Price 133

Sprout Social

FEBRUARY 28, 2022

It’s no wonder brands are eager to hop on these opportunities for cultural advertising. Let your values align your brand to cultural moments. Your core values should serve as a north star for all your marketing efforts, including your cultural advertising plays. After all, cultural moments don’t come with brand guidelines.

Branding 113

Branding Health Transform Advertising 113

Content Marketing Institute

APRIL 10, 2018

HANDPICKED RELATED CONTENT: 5 Brands Share Their Content Marketing Process. Lenay Ruhl, marketing specialist, Track5Media, says: I wrote a drafted brand persona first based on my assumed stereotypes – visitors to a trucking job board are middle-age men who have or are looking to get their CDL. Is health a factor?

Millennials 110

Millennials Inbound Marketing PR Health 110

Vertical Response

MARCH 22, 2024

Identifying a niche, establishing a robust online presence, and comprehensive market research are foundational elements to launching a potentially profitable online business that operates 24/7. The first stepping stone is market research.

Transform 69

Transform Affiliate Marketing Shipping Education 69