Adobe Experience Cloud Blog

JANUARY 18, 2017

Creating effective backlinks now requires engaging content, influencer marketing , and at least little bit of PR savvy. Accordingly, a modern keyword strategy needs user intent research, content marketing experience, and a working knowledge of Google’s ranking priorities. Most brands can expect monthly updates.

SEO 123

SEO Thought Leadership User-Generated PR 123

Sprout Social

DECEMBER 20, 2023

Social listening Sprout’s social listening solution and AI-driven technology offers custom topics, or pre-built topic templates that enable you to perform competitor analysis, analyze brand health, uncover industry insights, analyze campaigns and monitor events in a snap. BuzzSumo also has a robust influencer marketing tool.

Branding 109

Branding Price Influencer Marketing Transform 109

Power Digital Marketing

MARCH 30, 2020

Email Marketing During the COVID-19 Crisis. Content Marketing During the COVID-19 Crisis. Social Media Marketing During the COVID-19 Crisis. Influencer Marketing During the COVID-19 Crisis. Paid Search Marketing During the COVID-19 Crisis. Amazon Marketing During the COVID-19 Crisis.

Digital Marketing 40

Digital Marketing Marketing Strategy Shipping User-Generated 40

Content Marketing Institute

JULY 24, 2018

HANDPICKED RELATED CONTENT: How Brands Use Pop-Up Experiences to Make a Lasting Impression. 1,000: Take the marketing team to dinner. Courtney Cox Wakefield , manager, digital marketing, Children’s Health. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands].

Whitepaper 106

Whitepaper Content Marketing Direct Mail User-Generated 106

Marketing Insider Group

JULY 31, 2023

They need more advanced marketing assets that stand out from the competition. The Need for Industry Experts From the days of patent medicine hucksters to print ads touting the health benefits of cigarette smoking, consumers have long been the target of unreliable marketing content. Today they’re more likely to find it online.

Health 85

Health PR Food Marketing 85

Sprout Social

AUGUST 23, 2022

Through sponsored content, you’re specifically promoting a brand within your video. This sponsored video from Beauty Within featuring skincare brand Whind is a good example. Branded videos are created with the specific intent to promote a product or service. Feature sponsors in your videos. million views and $743 from ads.

Real Estate 99

Real Estate Promotion PR Advertising 99

Exposure Ninja

JULY 6, 2023

You can see how choosing to target one of these two audiences would change the brand image, the way it’s presenting itself in paid advertising, the tone of its marketing campaigns, the marketing channels it’s using to promote itself… all of its digital marketing! What Is Brand Positioning?

B2C 52

B2C Marketing Strategy PR Influencer Marketing 52

Exposure Ninja

OCTOBER 16, 2023

The way you market a one-time purchase will be different to a monthly subscription or a product that needs regular upgrades and add-ons. We’ll use the direct-to-consumer brand Estrid as an example. If you’re selling a premium product, your branding and marketing must reflect that. Let’s say you’re selling razors.

Price 52

Price Promotion Marketing Marketers 52

Unbounce

JUNE 6, 2023

James is our AI enhanced creative director who runs an in-house content and PR shop. That reminds me of a great example out there of some of the best AI marketing that we’ve seen, and it happens to come from a purpose-driven brand called GoFundMe. I’m the art director in, the brand team here at Unbounce.

Marketing 126

Marketing Marketers Entertainment Transform 126

Hootsuite

JULY 17, 2023

Protect your brand’s reputation Online conversations about your brand — both on your pages and off — can directly impact your brand’s reputation. Still, it’s essential to be aware of any ongoing conversations about your brand so you can quickly respond and take action if needed.

Price 71

Price Social Media Marketing CRM eCommerce 71

Hubspot Marketing

NOVEMBER 25, 2019

In 2019, there are a number of artificial intelligence-driven programs that can vastly improve how we use social media for marketing. As the Director of Marketing AI Institute and a senior consultant at PR 20/20, I've frequently written and spoken about AI implementation. And, they're actually somewhat affordable to implement.

Price 141

Price User-Generated Social Media Marketing Management 141

Content Marketing Institute

APRIL 25, 2018

TIP: If your primary goals are brand awareness, traffic, or backlinks, forgo the gate altogether. HANDPICKED RELATED CONTENT: Setting Content Free: How Health Catalyst Gets Results With Ungated Content. HANDPICKED RELATED CONTENT: How Tom’s of Maine Found Success in Micro-Influencer Marketing.

PR 99

PR B2C Promotion Health 99

Backlinko

MAY 14, 2024

Create a Visual Identity Your brand’s visual identity should be a unique, memorable reflection of your business. It includes your: Logo Color palette Typography Imagery style A polished visual brand signals to customers that you’re credible, trustworthy, and attentive to detail. Take baby clothes shop MiniOlie, for example.

PR 70

PR Customer loyalty User-Generated Marketing 70

Sprout Social

MARCH 9, 2022

Single Tweets and community conversations impact the real world—from influencing what film gets honored at the Oscars , to causing a 2500% increase in app downloads. But its ability to influence markets is what makes social media for investor relations so crucial. The impact of social media on the world is here to stay.

Retail 91

Retail Gen Z Thought Leadership Health 91