Adobe Experience Cloud Blog

MAY 8, 2019

In an industry where creating better brand-to-customer relationships is everything, demand generation is an umbrella term for a range of marketing activities that drive long-term engagement —including lead generation, demand capture, and pipeline acceleration. The “long-term” element is essential. Demand generation isn’t a quick fix.

Thought Leadership 134

Thought Leadership Key Performance Indicator Direct Mail eBook 134

SMA Marketing

APRIL 18, 2024

Content Marketing Content marketing is a powerful strategy for lawyers to establish thought leadership, build brand awareness, and attract potential clients. Offering glimpses into your law firm’s operations, team members, and daily activities helps humanize your brand and build rapport with your audience.

Digital Marketing 69

Digital Marketing Law Thought Leadership SEO 69

Marketing Insider Group

SEPTEMBER 9, 2020

Here are some foundations of marketing metrics – key performance indicators (KPIs) used to measure marketing projects’ effectiveness. Analyze your website’s traffic (through tools like Google Analytics) to help measure your marketing performance. Qualified Lead Rate. B2B Marketing Metrics That Matter.

Thought Leadership 101

Thought Leadership Customer Acquisition Key Performance Indicator Price 101

Rock Content

APRIL 8, 2024

Break up longer videos into pieces Does your brand already have a robust YouTube presence or a couple of viral video hits under its belt? For example, you can take screen grabs of customer reviews or tweets where your brand is mentioned and include them in future video content or blogs.

Transform 72

Transform eBook Key Performance Indicator User-Generated 72

Marketing Insider Group

JUNE 8, 2021

Building brand equity. KPIs (key performance indicators) are imperative to content marketing success! Goal : Raise Brand Credibility with Thought Leadership Content. KPIs : Website traffic, social media follower increases, media mentions of the brand, and increase or quality of testimonials/reviews.

Content Marketing 111

Content Marketing Non-Profit Key Performance Indicator Thought Leadership 111

Sprout Social

APRIL 6, 2023

Content calendars can be used to create targeted content and track content performance. It helps you create content with intent instead of guesswork, creating more efficiency and opportunities to differentiate your brand. For example, a sustainable clothing brand may want to create unique content on World Environment Day.

Key Performance Indicator 80

Key Performance Indicator Thought Leadership Management Branding 80

Adobe Experience Cloud Blog

JUNE 5, 2019

Digital marketing key performance indicators (KPIs). The real power of digital marketing KPIs can only be harnessed when marketers measure things that actually matter to your organization: business outcomes, marketing performance, and profitability. And what’s at the heart of this evolution?

Digital Marketing 134

Digital Marketing Key Performance Indicator Transform Thought Leadership 134

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). We invested heavily in ongoing training and leadership development opportunities to retain top talent.

Transform 86

Transform PR Key Performance Indicator Thought Leadership 86

Adobe Experience Cloud Blog

JANUARY 17, 2017

You can have thoughtful branding, great products, and a hard-working team, but if you’re not engaging your buyers through each step of the customer lifecycle, you’ll never reach your full potential. Simply put, without engagement, a key component of your marketing strategy will be missing: your audience. Ask Them to Engage.

Digital Marketing 134

Digital Marketing Content Marketing Thought Leadership Key Performance Indicator 134

Adobe Experience Cloud Blog

MAY 24, 2018

It’s important to understand and be prepared for your key performance indicators prior to launching a campaign. Create a list of goals, and work backward from those goals to define key performance indicators (KPIs) for each campaign, channel, technique, and initiative. Tell me about it in the comments.

Digital Marketing 134

Digital Marketing Key Performance Indicator Thought Leadership Marketing 134

Adobe Experience Cloud Blog

MARCH 21, 2017

It’s when a campaign speaks directly to your audience and hits all the key performance indicators your team wanted. By creating user-tested templates, you can give everyone an even playing field while maintaining your brand standards. Create Templates and Clone Away. Every marketer strikes gold once in a while.

Thought Leadership 130

Thought Leadership Key Performance Indicator Communications Place 130

Adobe Experience Cloud Blog

APRIL 14, 2016

Your customers want you to know them and remember them every time they interact with your brand. Marketing efforts are not designed to meet key business objectives. In my opinion, the biggest mistake marketers today make is not tracking key performance indicators back to corporate business objectives.

Direct Mail 91

Direct Mail Thought Leadership Key Performance Indicator Millennials 91

Buffer Marketing

AUGUST 16, 2023

To ensure long-term success, we developed a comprehensive one-page business plan (because nobody wants to read long documents) outlining our long-term vision, goals, growth strategies, and key performance indicators (KPIs). We invested heavily in ongoing training and leadership development opportunities to retain top talent.

Transform 52

Transform PR Key Performance Indicator Thought Leadership 52

Sachs Marketing Group

JULY 21, 2023

A well-executed B2B digital marketing strategy can result in enhanced brand credibility, improved customer relationships, and increased ROI. A social media marketing strategy involves utilizing various social media platforms to connect with your audience, build your brand, drive website traffic, and increase sales.

Digital Marketing 52

Digital Marketing Marketing Strategy Social Media Marketing Copywriting 52

Adobe Experience Cloud Blog

OCTOBER 5, 2018

Is it supposed to drive the brand, capture leads, drive sales, or educate prospects and customers? Speaking of measurement, what are the key performance indicators or KPIs for the website? Next up in this blog series , we’ll discuss Step 2: Building the Foundation.

Key Performance Indicator 133

Key Performance Indicator Content Placement Target Market Thought Leadership 133

Marketing Insider Group

NOVEMBER 7, 2022

Whether you call the KPIs (Key Performance Indicators) or OKRs (Objectives and Key Results), simply metrics or reports, you can define which data points will show whether you are successful at building reach, engagement, conversion, and retention. Source: Edelman LinkedIn study on thought leadership.

Content Marketing 96

Content Marketing Marketing Marketers Key Performance Indicator 96

Adobe Experience Cloud Blog

APRIL 21, 2014

Before Moneyball, baseball scouts relied on popular but flawed Key Performance Indicators (KPIs) like RBIs (Runs Batted In) and a player’s appearance (aka “the gut”). Moneyball Marketing isn’t a new concept; it’s an old one just branded differently. In Closing. Some call it growth hacking. Marketing Automation'

Key Performance Indicator 134

Key Performance Indicator Marketing Marketers CRM 134

Adobe Experience Cloud Blog

NOVEMBER 15, 2013

What key performance indicators (KPIs) would you use? The percentage of leads that come in using branded key words. Prove Your Worth:10 KPIs for Marketers was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link]. What numbers would you give them? Sales Revenue.

Key Performance Indicator 134

Key Performance Indicator Content Placement Thought Leadership Marketing 134

Adobe Experience Cloud Blog

JUNE 5, 2019

Digital marketing key performance indicators (KPIs). The real power of digital marketing KPIs can only be harnessed when marketers measure things that actually matter to your organization: business outcomes, marketing performance, and profitability. And what’s at the heart of this evolution?

Digital Marketing 48

Digital Marketing Key Performance Indicator Transform Thought Leadership 48

Pam Didner

MARCH 17, 2021

For example, management wants to have more thought-leadership content, but the product team would ask you to spend all your budget on product content. Branding guide for master and product brands/logos. Gather their feedback, recognize their needs, comprehend their expectations of your content marketing efforts.

Marketing Strategy 97

Marketing Strategy Content Marketing Whitepaper Marketing 97

Duct Tape Marketing

MARCH 14, 2024

Do they have their thought leadership published in places that would demonstrate that they do maybe know what they're talking about? (08:09): Next thing I'd really be looking for is a structured, we call it strategy first, by name, by brand name, but it's still, it's an approach, right? I mean, is there social proof?

CMO 69

CMO Key Performance Indicator Transform Thought Leadership 69

Marketing Insider Group

MAY 11, 2020

Content marketing allows you to build relationships that enhances brand trust. Content marketing focuses an organization on telling brand stories that resonate with customers. It involves brands acting more like publishers and creating content on a destination you own (your website) that attracts visitors.

Content Marketing 62

Content Marketing Thought Leadership eCommerce Marketing 62

Sprout Social

APRIL 20, 2020

Not only does social media help you build your brand and develop an audience that’s passionate about your educational opportunities, but it also enables you to foster relationships with prospective, current and former students in a way you wouldn’t be able to otherwise. This is where higher education branding plays an important role.

Branding 119

Branding Education Thought Leadership Key Performance Indicator 119

Sprout Social

FEBRUARY 7, 2022

With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.

Branding 111

Branding Real Estate Key Performance Indicator Thought Leadership 111

Adobe Experience Cloud Blog

APRIL 17, 2018

With multinational brands of Unilever and P&G’s size scaling back, things could become unwieldy, so regrouping makes sense. But brands can’t achieve a satisfactory return on investment without efficient tactics, and agencies often play a role in ensuring that brands get their advertising right. No one wins.

Key Performance Indicator 134

Key Performance Indicator Thought Leadership Marketing Marketers 134

Scoop.it!

DECEMBER 27, 2022

Moreover, they must be active on social media if they want to increase their brand awareness and enhance lead generation. Since most of your customers use social media daily, you can get a clear picture of what they are interested in, what they’re saying about your brand, and how you can help to meet their needs. All of the above?

Key Performance Indicator 59

Key Performance Indicator Social Media Marketing User-Generated Thought Leadership 59

Marketing Insider Group

SEPTEMBER 21, 2020

Businesses that blog attract more leads, build brand trust, and have an easier time nailing revenue goals. If your priority is to build brand awareness, you may be able to blog between one and four times a week, depending on the size of your blog. Brand awareness. Lifestyle brands should focus on Instagram.

Whitepaper 117

Whitepaper eBook Key Performance Indicator User-Generated 117

Sprout Social

DECEMBER 8, 2022

This is an especially useful video topic for clothing brands. Just make sure the hashtag holidays you use are relevant to your brand and audience. Day in the life content humanizes your brand by highlighting the people behind it and shows your audience different perspectives and lifestyles they’re curious about. shedd_aquarium.

Education 121

Education Key Performance Indicator Transform User-Generated 121

Hubspot Marketing

SEPTEMBER 17, 2018

Brands need a video marketing strategy — this idea isn’t new. According to a report from HubSpot Research , more than 50% of consumers want to see videos from brands … more than any other type of content. In short, video is incredibly useful throughout the entire flywheel — not just to heighten brand awareness. Brand Videos.

Video Marketing 145

Video Marketing Marketing Marketers Transform 145

Adobe Experience Cloud Blog

APRIL 19, 2012

She is the author of Content Marketing – How to Use Content to Market Online and in Social Media and consults on content strategy for a variety of brands and professional trade organizations. The second phase of this is for brands to think of how to recycle and repurpose content. It has to be useable. To sell your product or service?

Content Marketing 117

Content Marketing Key Performance Indicator Energy Marketing 117

Marketing Insider Group

JULY 1, 2020

Effective content marketing strategy offers the benefit of exponential growth, higher brand awareness and trust, winning over prospects and convincing leads, and endearing your customers, helping to build a loyal base of brand advocates. Your brand presence gets bigger and more impactful. Thought leadership.

Marketing Strategy 144

Marketing Strategy Content Marketing Whitepaper Marketing 144

Marketing Insider Group

MARCH 8, 2021

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Most brands approach content marketing with a fast-paced attitude.

Gen Z 145

Gen Z Thought Leadership Key Performance Indicator Transform 145

Content Marketing Institute

DECEMBER 25, 2018

Some of the most common goals marketers pursue through their content programs include: Brand awareness. Don’t be generic: Distinguish your brand in the statement, whether it’s by geography, industry, niche, etc. Distinguish your brand content. Describe your ideal brand voice in three words. Create a brand voice chart.

Content Marketing 109

Content Marketing Marketing Marketers Energy 109

Content Marketing Institute

OCTOBER 24, 2017

In short, it’s hard to deny that brands that aren’t embracing video internally and growing their expertise are going to fall further and further behind. You should also consider how you want your videos to reflect your brand’s values and aesthetics. Click To Tweet.

Key Performance Indicator 103

Key Performance Indicator Entertainment Content Marketing Education 103

Marketing Insider Group

SEPTEMBER 14, 2023

In fact, I’d argue that most brands publish far too much mediocre or low-quality content. Brands with the most successful content are far more likely to have a dedicated content strategy compared to the least successful brands: 60% vs. 21% respectively. Think you’re safe because you have a dedicated content marketing strategy?

Content Marketing 103

Content Marketing Thought Leadership Gen Z Marketing 103