Martech

JUNE 25, 2025

I’ve attended recent industry events, including Swaay.Health LIVE, MarTech Spring 2025 and the Midwest Digital Marketing Conference, and one big challenge kept coming up: how do we balance brand awareness with demand generation? The thing is, most successful brands don’t choose one over the other. The takeaway?

Branding

Sprout Social

NOVEMBER 20, 2024

Earned media is any content that mentions your brand that your business didn’t paid for. Earned media is most commonly relevant in the realm of social media, where user-generated content, influencer collaborations and online conversations can significantly impact brand perception.

Key Performance Indicator

Search Engine Land

SEPTEMBER 17, 2024

Many brands and content creators struggle to stand out and engage audiences effectively on social media platforms today. Unlike traditional search engines, social search algorithms are designed to surface content based on user behavior, preferences and engagement patterns within social networks.

Key Performance Indicator

Customers.ai

DECEMBER 31, 2024

At Customers.ai, weve seen brands turn anonymous visitors into real results: Think 30% more conversions, higher ROI on retargeting, and leads that mightve otherwise been lost forever. Capturing even a small portion of these anonymous users can transform your ROI. And the kicker?

Key Performance Indicator

Hubspot Marketing

DECEMBER 30, 2024

Content monitoring means benchmarking and tracking content performance over time to make sure it meets key performance indicators and objectives. So, you might monitor how well your online content i.e., blogs and landing pages performs, for example. I also filtered out brand and non-brand clicks.

eCommerce

SocialPilot

JANUARY 30, 2025

How did that last Cyber Monday or Christmas campaign perform? How many users did that campaign drive to your Shopify website, and what was its ROI? Think of it as a snapshot of how your campaigns, posts, and strategies are performing across platforms like Facebook, Instagram, Twitter (X), LinkedIn, YouTube, and Google Business Profile.

Key Performance Indicator

Sachs Marketing Group

MARCH 12, 2025

This is ideal for healthcare providers who want to: Increase brand awareness across multiple platforms. When Healthcare Companies Goal is Lead Generation or Patient Acquisition Performance Max campaigns are optimized for conversions , making them a great fit for healthcare businesses focused on attracting new patients.

User-Generated

Martech

APRIL 28, 2025

The difference in conversion rates between the test and control groups indicates the lift generated by the marketing efforts. This allows advertisers to measure the incremental conversions driven by their Facebook and Instagram ads by comparing the performance of users who saw the ads against those who did not.

Key Performance Indicator

Litmus

SEPTEMBER 25, 2024

this guide, you’ll learn: The core ideas behind lifecycle marketing Key strategies for each stage of the customer journey How to use personalization for maximum impact Tactics tailored to different industries Real-world examples to inspire your campaigns What is lifecycle marketing? Here’s a streamlined approach for each stage: 1.

Management

Search Engine Land

JULY 16, 2024

The target (and the key performance indicator) is that your named entity is included in the “best of” entity lists on Google search – a list of solutions Google explicitly recommends to users. Every day, it has billions of hyper-niche conversations with users who trust its advice and will follow its recommendations.

Key Performance Indicator

Sprout Social

JULY 30, 2025

Content marketing ROI measures the revenue your content programs generate or influence compared to your investment. In 2024, average publishing frequency dropped slightly, but engagement surged by nearly 20%—a clear sign that brands focused on content quality over quantity are reaping the rewards. What is content marketing ROI?

Content Marketing

Sprout Social

SEPTEMBER 24, 2024

An influencer marketing strategy template guides brands through planning, executing and evaluating influencer collaborations. It’s a roadmap that helps brands identify their goals, target audience and ideal influencers. Use these milestones as a guide and adjust as needed to fit your specific circumstances.

Influencer Marketing

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management

Sprout Social

JUNE 27, 2025

billion users, YouTube isn’t just a video platform—it’s a hub for connecting with audiences and building community. Getting the most out of this engagement, which is crucial for brand awareness and subscriber growth, starts with understanding YouTube metrics. With over 2.7 Hosting YouTube livestreams : Viewers enjoy live videos.

Analytics

SocialPilot

JANUARY 21, 2025

A social media analytics dashboard is a centralized tool that consolidates all the key social media performance metrics across all platforms, allowing users to track, measure, and analyze the effectiveness of their social media campaigns in real time. How they interact with your brand across all social platforms.

Analytics

Buffer Marketing

MARCH 5, 2025

For example, if your goal as a business is to boost brand awareness, you’ll post more engagement-centric content. But if you want to generate leads for your digital products as a creator, you’ll create more selling-related content. These are the key metrics that will act as evidence for your social media success.

Social Media Marketing

Vertical Response

OCTOBER 6, 2024

The sheer volume of transactions highlights the immense potential for brands to capitalize on this shopping frenzy. This means that with a well-crafted email strategy, brands can tap into a highly engaged audience ready to take advantage of Black Friday deals. On Black Friday 2022, Shopify merchants raked in a staggering $9.3

Email Marketing

Martech

JULY 1, 2025

Use the workshop to discuss target audience, key messages, sales enablement needs, product features to highlight and potential customer pain points. How to get buy-in For your sales leadership, emphasize how early involvement ensures campaigns generate qualified leads that sales can close, reducing wasted effort on both sides.

Thought Leadership

Buffer Marketing

DECEMBER 5, 2024

Buffer creates downloadable custom reports for you — and you can even add your branding. Great for sharing with CEO's and brand sponsors.  It has in-depth analytics features that give you a clear understanding of your performance across all social platforms.

Analytics

Scoop.it!

AUGUST 1, 2024

Ever notice how some brands always seem to have the perfect content at the perfect time? When you establish your brand as a thought leader in your industry through careful, quality curation, your target audience knows you supply valuable content that they don’t have to go slogging up a digital Mount Everest to access.

Key Performance Indicator

Vertical Response

OCTOBER 27, 2024

Setting specific goals and analyzing key performance indicators (KPIs), such as open rates and click-through rates, are essential for measuring the success of email campaigns. Regular updates help keep your brand top-of-mind, fostering loyalty over time. Automation plays a significant role in enhancing customer retention.

Key Performance Indicator

Use Insider

SEPTEMBER 13, 2024

Gone are the days of generic, one-size-fits-all messages. With AI email marketing platforms, brands can deliver highly personalized content and automate complex processes, making email marketing more efficient and effective than ever before. How AI Enhances Email Marketing AI enhances email marketing through several key capabilities.

Transform

Sprout Social

JUNE 16, 2025

Neither is required, but it stands to reason that being a paying customer will give your brand more visibility. Ultimately, both ROAS and ROI try to answer the same question: Did your marketing investments generate a valuable return? Attribution modeling works best when you have reliable, well-organized user-level data.

CRM

Martech

MAY 13, 2025

If youre looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already comfortable with basic generative AI tools. Designed for specific use cases defined by you, the user. Consistency: Use a consistent brand voice and messaging across all of your marketing.

Product

Vertical Response

NOVEMBER 20, 2024

Key Takeaways Email marketing offers one of the highest returns on investment, with an average of $42 generated for every dollar spent. Utilizing automation tools and analytics can streamline email campaigns, enhance personalization, and optimize performance for better results.

Email Marketing

Customers.ai

NOVEMBER 20, 2024

This simple step ensured they wouldn’t miss out on the surge of interest generated by their appearance. Setting clear, measurable goals is non-negotiable because vague objectives like “improve brand awareness” or “get more traffic” don’t cut it. Generate 500 qualified leads in two months.

PR

Sprout Social

MAY 1, 2025

Benefiting both B2C and B2B brands, LinkedIn empowers brands to build relationships, generate leads and boost sales. In this guide, we break down the benefits of LinkedIn DMs for brands, along with the dos and donts of managing them. It also opens up access to new markets, boosts brand awareness and generates more leads.

Management

Backlinko

JUNE 23, 2025

And What They’re Not) SEO KPIs are key performance indicators that tie your optimization efforts directly to business outcomes. Because these are the metrics most clearly tied to your larger goals of lead generation and revenue impact. They measure whether or not your SEO strategy is achieving its overall purpose.

SEO

Power Digital Marketing

JUNE 7, 2025

Paid social media advertising has become an integral part of most marketers’ strategies to drive targeted traffic, generate leads, and boost conversions. Whether your objective is to raise brand awareness, generate leads, or drive conversions, clarity around your campaign’s primary focus is crucial.

Key Performance Indicator

Hootsuite

JULY 15, 2025

Social media KPIs (key performance indicators) are numbers that help you measure how well your social media strategy is working. Unlike general metrics — like impressions or likes — KPIs are tied to specific business goals. For example, is the goal of your social media campaigns to increase brand awareness?

Analytics

Vertical Response

JUNE 4, 2025

Ever wonder why customers seem to forget your brand? Its called marketing amnesia: why customers forget your brand and what to do about it, and it can really hurt your business. In this article, well dive into why it happens and what you can do to keep your brand fresh in the minds of your customers. But dont worry.

Branding

Martech

APRIL 4, 2025

Compared to Universal Analytics (UA), Google Analytics 4 (GA4) offers a more flexible, event-focused approach to tracking user behavior and greater granularity. Events can be compared to individual user interactions, such as page views, specific clicks on a particular call to action or purchase form submissions. What are events in GA4?

Key Performance Indicator

Buffer Marketing

MAY 13, 2025

You may hear people refer to them as “social media KPIs” or key performance indicators. you're raising awareness on a topic How to use campaign engagement metrics For brands, campaign engagement rate is a helpful way to adjust your approach mid-campaign. ⚡ Need help with hashtags?

Analytics

Search Engine Land

AUGUST 12, 2024

Marketing needs to be centered around customer acquisition, retention, brand building and, ultimately, creative campaigns that move humans toward action. Building brand awareness and nurturing potential customers through upper-funnel efforts is essential for sustained growth.

Key Performance Indicator

Sprout Social

AUGUST 6, 2025

They’re using the network to cater to a new generation of audiences shaped by social media, and with different values, expectations and ways to engage with the world. In doing so, universities are bridging the generational gap between themselves and the next generation.

Education

SocialPilot

JULY 17, 2024

A social media benchmark is a standard used to measure and compare the performance of your social media activities. It’s a reference point that tells how your brand stacks up against your competitors, industry average, and even your own past performance. Here are some metrics to confirm: Facebook posts per week: 2.72

Transform

SocialPilot

JUNE 27, 2025

And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. High-performing strategies reverse-engineer content from real marketing outcomes—whether that’s getting demo signups, boosting add-to-cart rates, or generating qualified leads.

Thought Leadership