Remove Branding Remove Management Remove Pharmaceutical Remove Price
article thumbnail

The B2B case for retention marketing: 7 key tactics

Martech

They have also been trained in concepts like customer management, LTV and the financial value of loyalty. At last, marketing professionals are slowly getting involved in customer management and customer experience, adding value to areas like customer success and account management. A need to avoid price wars.

Gen Z 115
article thumbnail

How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 107
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Google Data Studio beefs up AdWords MCC integration 2017: A new “Manager Accounts” option let MCC account holders select individual sub-accounts for reporting.

article thumbnail

Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

While I’m typically calm and relatively capable of handling a crisis at home, I quickly discovered that managing medical care while alone, in pain, and in unfamiliar surroundings requires a lot more presence of mind – and a vastly different set of informational needs and insights. My journey of diagnostic discovery. My content checkup.

Health 66
article thumbnail

12 Niche Marketplaces to List Your B2B Services

Neil Patel

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. In this blog, we’ll explore some of the best niche marketplaces for B2B brands and share insights into how you can increase conversions on these platforms. Bulk Pricing. What Are the Benefits of B2B Niche Marketplaces?

article thumbnail

Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Darren Sanchez, editor and project manager for Marvel Custom Solutions, agrees. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. A copy sold for $1,100.

article thumbnail

Study Compiles 59 Thought Leaders To Help You Bridge The Digital Gap

Marketing Insider Group

As we enter the New Normal and consumers embrace even more technologies and become increasingly hyperconnected, the risk is that the digital gap between brand and consumer could grow even wider. We already see the public success and failure of brands as they react to uncertainty around COVID-19. Insight Social Media. “ Tim Hughes.

Transform 106