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The B2B case for retention marketing: 7 key tactics

Martech

Dig deeper: Where B2B brands win and lose on customer retention Let’s review the best retention marketing strategies for B2B. The product’s features align with market demand, its quality is up to par, and it’s appropriately priced and distributed. A need to avoid price wars.

Gen Z 116
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Ad-supported video-on-demand, cookieless identity resolution, give CTV advertisers more options

Martech

The costs of linear cable, and mounting subscription pricing for streaming services, is expected to attract viewers to free ad-supported alternatives. Yahoo is seeing increased interest from advertisers in media and entertainment, retail and e-commerce, pharmaceuticals, automotive and consumer packaged goods. million people.

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How AI insights improve decision making

Sprout Social

Artificial intelligence-driven analytics tools sift through massive datasets to identify patterns, trends and insights humans might overlook—allowing brands a distinct competitive edge by making strategic decision-making easier and improving customer experiences.

Transform 107
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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Mapquest Introduces Transit, Walking Directions 2011: Playing catch-up to Google and Bing. ” (Accurate.)

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The 17 Best Affiliate Marketing Programs For Beginners

Jeff Bullas

Affiliate marketing programs offer you the chance to promote brands that sell online business tools such as VPNs and other software, pharmaceutical items, digital products such as e-books, and anything else you can buy online. What is the commission rate? The commission rate is the percentage of the sale that the affiliate receives.

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Does Your Health Care Content Hold the Cure for Customers in Crisis?

Content Marketing Institute

Though health industry brands have myriad opportunities to provide much-needed content to those who aren’t as lucky, those ideas won’t factor in here. It goes the extra mile to distinguish the brand from competing facilities while delivering real-life value that can put prospective patients’ minds at ease. My content checkup.

Health 66
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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. ? ?. Comics aren’t just SMASH, WHAM, KAPOW! BuddyScalera Click To Tweet. storytelling Click To Tweet.