Branding Management Product Succession Planning 
Martech
JANUARY 6, 2023
In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. Siloed CMOs.
Hubspot Marketing
OCTOBER 27, 2022
Say your business goals include increasing brand awareness. To achieve this, you might implement a content strategy that focuses on SEO to increase your website's visibility on the search engine results pages (SERPs) and drive traffic to your products or services. How will you manage content creation and publication?
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Neil Patel
SEPTEMBER 15, 2020
Human resources can be a tough department to manage. As a result, everyone on your team will be more productive, and your HR staff won’t be wasting time answering questions all day. HR managers and other admins can complete tasks and view important information in real-time from anywhere. Mobile Access. HRIS Software.
Hootsuite
JULY 11, 2022
Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.
Hootsuite
JULY 22, 2020
Brands that opt out of participation are noticed for their silence. For brands that opt in, simply taking a stand is no longer enough. Consumers and activists want to see brands take action. The Twitterverse was rattled late February after Elliott Management and Silver Lake purchased a large stake in Twitter Inc.
Adobe Experience Cloud Blog
OCTOBER 22, 2013
Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Let’s talk, for example, about product usage. Renewal date.
Martech
MAY 13, 2022
By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.
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