Martech
JANUARY 6, 2023
In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. Siloed CMOs.
Sprout Social
AUGUST 12, 2021
Templates establish a predetermined set of details needed to successfully plan and launch a campaign, reducing the chance of repeat questions and confusion. Social campaign management today can be an arduous process for social media managers without the proper infrastructure in place. They provide a source of truth.
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Hubspot Marketing
OCTOBER 27, 2022
In this post, we'll dive into what content strategy is, why your business needs a content marketing plan, and what steps you need to take to create your strategy. Say your business goals include increasing brand awareness. Or perhaps you have a unique brand voice that makes you stand out from your competitors.
Hootsuite
JULY 11, 2022
Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.
Martech
MAY 13, 2022
By posting content to social media platforms, optimising your website for Google, paying for digital ads, and using a mobile-friendly platform to build and manage your website, you’re participating in the mobile zeitgeist. Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign.
Adobe Experience Cloud Blog
OCTOBER 22, 2013
With a 360-view of how customers are using our marketing automation software , we gain insight into each one’s progression with their success plan. Keeping track of these indicators helps customer success managers effectively predict whether or not a customer will remain loyal when it’s time to renew.
Rock Content
SEPTEMBER 29, 2020
When well planned and executed, it increases your ability to engage your audience. That means, for example, establishing authority in your market and enhancing your brand value — things that we know come along with better sales results. When it comes to a successful event, we must start with a successful plan.
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