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5 tips for finding standout CMO candidates

Martech

In three of five cases, there was a prevailing mindset that a new GTM or brand value strategy must always be external hires. If there are no closely qualified internal candidates, then it could be worth revisiting and investing more in retention, talent management and succession planning strategies. As an internal candidate.

CMO 110
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20 Snapchat Demographics That Matter to Marketers in 2022

Hootsuite

Developing a successful plan for your brand requires knowing a lot about your audience, and that includes which social platforms they use, and how, and why. So if your brand targets Gen Z audiences, Snapchat should definitely be on your radar. Snapchat ads have the potential to reach 9% of the world’s population.

Gen Z 103
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The Whole Customer: Why You Need a 360-Degree View

Adobe Experience Cloud Blog

Author: Frank Passantino If you don’t know how your customers are using your products, it can be a challenge to maintain their loyalty. What if you could understand how they are using your product, while they are using it? Product usage/feature usage. Let’s talk, for example, about product usage. Renewal date.

Customer 134
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Real Estate SEO: Ultimate Guide to Improve Search

Neil Patel

Due to how customers search for homes and the type of product, search engine optimization for realtors is unique in several ways. Successful real estate agents use social media to build their brands, vet their prospects, interact on forums, and respond to DMs. In the next section, let’s examine the critical differences.

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What is the best time to host a webinar?

Rock Content

When well planned and executed, it increases your ability to engage your audience. That means, for example, establishing authority in your market and enhancing your brand value — things that we know come along with better sales results. When it comes to a successful event, we must start with a successful plan.

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Why we care about mobile marketing: A guide for marketers

Martech

Understanding the basics is critical to the successful planning and execution of a mobile marketing campaign. QR codes can be added to digital, video, and print ads to motivate customers to interact with a brand. Mobile push notifications built into loyalty apps alert customers about offers, content, and product updates.

Transform 115
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3 Life and Marketing Success Resolutions for 2019

Content Marketing Institute

Can you imagine the chaos to building a house without a plan? We don’t plan for our desires to come true. Over the past 20 years I’ve asked hundreds of people what their success plan is. And then I went back to the success formula. Remove the clutter in your life so you can be successful. Content run amok.

CMO 101