Branding Pharmaceutical Place Promotion 
Litmus
MARCH 5, 2021
After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Does this work for your brand? Just because something looks cool or has that wow factor doesn’t mean it will fit your brand. When looking for inspiration, keep your brand guidelines and brand voice top of mind.
Martech
JULY 13, 2021
Until recently, the best way for pharma companies to reach physicians was through “detailing,” a process that involves face-to-face sales and promotional activities. Pew notes that of the $27 billion spent on drug promotion in 2012, 56% — or 15 billion — was allocated to detailing programs.
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Buffer Marketing
NOVEMBER 27, 2023
She decided to work on her idea part-time in the evenings after getting home from her sales job in pharmaceuticals. Within months of launching our first product, fake and inferior versions popped up all over the place. Thankfully, I had invested in getting a utility patent, trademarks, and copyrights to protect my brand.
Search Engine Land
MARCH 29, 2023
This is an uphill battle for B2B marketers competing against the often punchier and eye-grabbing creative for B2C brands. Conversation placement ads > standard ads Why use standard promoted ads when you can engage prospects when they are the most engaged? You’re a business interested in placing an ad on Reddit.
Rock Content
DECEMBER 20, 2023
” Some we loved, marveling at the genius behind reshaping a brand, while others left us unsure if we truly grasped the concept. In this article, I’ll guide you through the key rebrandings of 2023, exploring what drove brands to embrace change. Before rebranding comes branding. We work to create memorable brands.
Spiralytics
JANUARY 22, 2023
From eco-friendly packaging to corporate philanthropy, many brands are now incorporating social responsibility business plans. One reason is the increasing consumer demand for sustainable products and socially responsible brands in response to the worsening global warming phenomenon. One example of a green brand is IKEA.
Litmus
JANUARY 23, 2024
After all, when they have a great experience with your emails, it has a positive ripple effect on your overall brand. Here are some questions I keep in mind when I’m looking for inspiration for Litmus’ email program: Will this design work for your brand? Seeing how other brands, businesses, and senders send email always gives me ideas.
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