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Here are the key objectives of a B2B social media strategy: Brand Awareness: Position your company as a trusted thought leader in the industry. ThoughtLeadership: Share insights, case studies, and innovative ideas to build credibility. Its ideal for sharing thoughtleadership, case studies, and industry insights.
I have seen businesses transform from building brand awareness to driving sales and providing customer service, and leveraging the right strategies can transform your business, too. Here are the top benefits with real-life examples of how businesses use social media to succeed. People don’t buy from brands they don’t know.
So, we break down top social media content types, complete with real-world use cases, platform fit, and ways to create them smarter, faster. Image Posts Image posts are static visual content shared on social platforms – think product shots, branded graphics, inspirational quotes, mini-infographics, or even screenshots.
And yet, most brands are still stuck in survival mode—posting without purpose, chasing trends without clarity, and burning time on platforms that don’t convert. For small in-house teams and agencies managing multiple brands, guessing wastes time and time is budget. In 2025, high-performing brands are mastering “platform prioritization.”
It powers your Search Engine Optimisation (SEO) , fuels your lead generation, and keeps your brand front of mind across every stage of the buyer journey. If done right, a content marketing strategy in 2025 will help brands grow smarter, rank higher, and convert faster. And it can deliver serious long-term returns.
Why it matters for marketers: If your brand is investing in video, make sure your hooks are strong and your content grabs attention quickly. Think influencer-curated lists, UGC (user-generated content) compilations, or brand playlists fans can contribute to. Educational and informative content has a real chance to shine and convert.
It’s opinion-led, values storytelling and offers a unique perspective that connects your audience to your brand. Editorial newsletters build brand awareness and create personal connections. What it signals about your industry or your brand. And they slowly — but powerfully — shape how your audience sees your brand.
” (Ads, Reddit, and AI Overviews take up that realestate). In this guide, you’ll learn: What to publish so LLMs actually cite you Where to seed your content for maximum pickup And how to track whether your brand is showing up Get your brand into the conversation now — so you don’t get left behind.
With more users joining the platform every day, the competition for attention is fiercer than ever, and therefore, organic reach continues to decline for individual creators and brands. Multi-account scalability : When managed across multiple brands or clients, hashtags provide structure. Today, hashtags serve as contextual signals.
When everyone’s fighting for shrinking digital realestate, quality content is becoming the ultimate differentiator. While AI might serve up quick facts, thoughtful, strategic content builds the trust, credibility, and emotional connection that turns casual browsers into loyal customers. Quite the opposite.
To do that, you have to drive traffic to your site, nurture and convert leads, and build brand authority and reputation. That's where thoughtleadership comes in. Below, let's review what thoughtleadership is and how to use it in your marketing strategy. ThoughtLeadership Marketing.
There’s way more to realestate than showing houses and negotiating deals. And if you want to keep your client pipeline full, you need to know how to generate leads in realestate. Below, let’s dive into the different ways to get realestate leads, where to find them, and how to convert them into happy clients.
Realtors just need to invest in realestate social media automation to make it happen. In this blog, we’ll cover the benefits of social media automation for realestate agents. Bonus: Get a free social media strategy template designed specifically for realestate agents, brokers, and marketers.
Author: Andrea Lehr Most brands avoid controversy like the plague, in large part because on the surface it does seem ill-advised. In this post, I’ll introduce three ways you can approach controversial content and how to determine which one is right for your brand: 3 Types of Controversial Content.
And be sure to check out our Big Social Media Brand Profile Lookbook for some fantastic examples of social visuals. As Facebook was created to be a social network for connecting friends, brands have to be cognizant of what they post and how they present themselves. Because of the larger size, brands have more realestate to work with.
Right now, there’s one thing brands and businesses need to be saying: . If you need any more proof that now, more than ever, people really do care about how you talk and what you say, this special edition of Edelman’s Trust Barometer finds that customers expect brands and businesses to change the record. But it’s become inexcusable.
Over the past decade, brands have battled in a quest to digital dominion. But as the initial frenzy over internet realestate has calmed, the allure of brick and mortar is growing again. It has advanced in the race for digital and physical brand synergy by designing the first cashierless stores.
Author: Dayna Rothman When one realestate firm employee’s daily grind became too saturated with routine, he decided to take matters into his own hands.What did he do to snap out of his routine? Companies can employ engaging, reality-based video marketing tactics to promote their corporate brand and recruit top industry talent.
Post regularly, and you’ll expand your customer base and engage with your existing customers, helping to strengthen the all-important brand-buyer bond. Brand trust and thoughtleadership. You’ve already demonstrated that your brand is the answer to their need with your helpful, relevant, high-quality blog post.
Companies that don’t transform risk being outpaced by new, digitally native brands who are able to give customers the experiences they crave. They had a huge brand presence, with over 10,000 physical locations in the U.S. Think of some of today’s most talked-about brands: AirBnB, Uber, etc. Think of Blockbuster Video.
With 810 million members and LinkedIn sessions growing 30% at the end of 2020, it’s an increasingly important hub for employee advocacy, brand awareness, lead generation and more. Your profile is a key place to communicate your brand identity and make a good first impression with new followers, job seekers, investors, customers and more.
All that is crucial to creating high-quality content, but there is one more thing creators need — a personal brand. How do you create a content creator brand audiences can trust? We will explore what a personal brand is, why it's essential, and how to create a content creator brand. What is a personal brand?
If you’re looking to grow your career, make connections with people in your industry, and build a personal brand, you should be on LinkedIn. In this article, I will walk through three steps to use LinkedIn to build your personal brand with advice from me and others who have found success using it.
When screen realestate is limited, people don’t like to be bombarded with irrelevant messages. They preferred fewer ads and more personal engagement on the part of the brand. Mobile devices are the obvious venue for these conversations between brands and their audiences. A PwC survey last year showed that in the U.S.
Marketing, businesses, and brands have been turned upside down, and we are now experiencing the new reality. The most important services, such as medicine, have been forced into digital, and if you’ve learned to trust a doctor online you might find it easier to trust a retailer, a real-estate agent, or a bank. .
Next, they introduced expanded images, which meant brands could break through the noise on user timelines by automatically expanding any tweets with images or cards. Its sleek new design allows all Twitter accounts (brands and personal handles) to show more personality (and “human-ness”, as DJ Waldow would say ) within the Twittersphere.
Content marketing has become a proven tool for consumer brands, but many marketers still hesitate, unsure if it will be effective for their business. The data shows that content marketing works—even for B2B brands. You can also use Google Alerts to monitor social for brand mentions and then participate in the conversations.
A franchise business carries the success, credibility, and popular associations of established brands, reducing the need for extensive marketing and brand building for you as a franchise owner. Starting a company from scratch, working on branding, operations, funding, and marketing—or buying a license for a pre-established company?
Or is it something brands can genuinely take advantage of? Major companies and startups alike are becoming early adopters, collaborating with metaverse companies to create branded activations and more. Users will buy realestate , sell and own goods , host parties, educate scholars and even get married.
And for more lead generation tips and tricks, download our brand new Definitive Guide to Lead Generation. We’ve placed a subscription request form in our resources section, where it gets prime realestate at the top of the page. Here are our six must-have CTAs for collecting leads on your website. Contact Us.
Data clearly shows that people who choose to interact with your brand naturally convert higher (28% more than paid marketing). I saw that the realestate industry’s highest conversion channel is events, which makes sense if you think about open houses being the main source of leads. My conversion rates are all over the place”.
Including Lives you’ve posted and formerly-branded IGTV videos. But it depends on what you want to showcase and what fits your brand. Use Highlights as areas to tell different stories, and choose a Highlight cover that brings your brand colors and graphics to life. Spruce up your video with branding.
The Rundown: Case studies and best practices about the latest and greatest in social marketing, from personal branding/social media genius Kim Garst. Each contributor owns a monthly column in the subject of his or her expertise, such as traffic generation, video, influence, or even realestate. Check it Out: Socially Sorted.
Use this prime realestate to guide the customer through your app’s top features, and to demonstrate the value of opting into push notifications. Personalized recommendations, based on ‘last brand viewed’ or ‘most recent purchase’, provide value to your users and warm them to your mobile app experience. Mobile Marketing'
Users want consistency in your branding methods. The overall tone, design, and personality should stay the same no matter how the consumer comes in contact with your brand. Alexander RealEstate uses SSL, which allows users to feel comfortable contacting them to either list or buy a home. Stay Consistent.
LinkedIn marketing can include everything from recruiting top talent to building your brand. On most platforms, brands take a back seat to personal connections. But B2C brands can also find success on LinkedIn. Here are some key steps for any brand interested in building an effective LinkedIn marketing strategy.
These days, it’s not only ads taking the best realestate. Present Your Brand Properly. Some easy low hanging fruit for you to go after is to get your brand featured in the Answer Box when whenever someone searches for it in Google. It all started with AdWords ads , occupying the sweetest spot of the search results page.
Benefits of social media for brand building. Increase brand awareness. Think people only connect with brands they already know on social media? When Stillhouse Spirits ran a Facebook campaign to increase brand awareness among outdoor enthusiasts, the company achieved a 17-point lift in ad recall. Humanize your brand.
Damages brand perception among research-stage buyers. No SEO benefit or boost The form deters people from downloading content No brand visibility But if you’re going to march-on with gated content, it should be done for ABM warm-up , and not direct response sales follow up. Offsite Channels: Guest posts, press and thoughtleadership.
For example, here’s a job opening for a Senior Merchandising Manager at Tecovas , a direct-to-consumer western brand based in Austin. As a Western brand selling boots and apparel, Tecovas emphasizes its mission of “welcoming first-time boot buyers and Western enthusiasts alike.” Cooking Do you have a food blog?
That being said, if your blog isn’t at least a year old, you should aim to publish 6-8 posts a month around a few important and promising topic clusters aligned with your brand. Do we want to build brand awareness, generate leads, or increase customer engagement? Goals As a company, ask yourself: what are our content marketing goals?
This callout from the second issue of JLL’s Ambitions magazine comes from an interview with Alex Voss, who the magazine calls “the Anthony Bourdain of brand storytelling.” Swap the word “art” for “commercial realestate services,” and you get a good summation of the philosophy underpinning the content marketing efforts at JLL.
Introduce yourself: You can also use video to introduce your brand. Education: Are you an expert or thought leader in your field? It was an introduction to their brand and story, sure. Select your topics: Find topics for content that resonate with your brand. Build Your Personal Brand.
Linkedin Known as the social media platform for professionals, LinkedIn is great for developing thoughtleadership and growing your business reputation. To that end, viewing your business and your personal brand as a singular unit is the way to play LinkedIn.
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