Martech

MAY 22, 2024

The Copilots are built on the Einstein 1 platform, can communicate with each other (bringing marketing and commerce closer together) and have full access to Salesforce Data Cloud. Einstein Copilots for marketing and merchants The Copilot for marketing can automatically generate marketing briefs and content and create email campaigns.

Retail 109

Retail Shoppers CMO B2C 109

Martech

MAY 8, 2024

Constant Contact, the SMB- and non-profit-focused digital and email marketing platform, has broadened its offering by introducing BrandKit and Campaign Builder, automated tools for brand consistency and campaign creation. This obviates the need to manually upload fonts, colors and images for new emails or other content. Why we care.

Non-Profit 105

Non-Profit Branding Communications Email Marketing 105

Martech

MAY 20, 2024

Push notifications and email alerts can help keep customers informed and engaged. Dig deeper: 6 ways email marketing can elevate customer engagement and loyalty Updated prompt: Here’s one way this prompt could be refined to gather more specific, actionable information. Communication strategy. Real-time updates. Loyalty program.

Customer loyalty 90

Customer loyalty Marketing Automation Platform User-Generated CRM 90

Buffer Marketing

MARCH 18, 2024

  People learn from their mistakes, and over the last decade, I've become an Instagram fan who consults small businesses on social media marketing. It's no secret that most clients want to know the best social media platforms for small businesses. And if they have to start with one, I always bet on Instagram.

Customer 112

Customer Communications Transform Social Media Marketing 112

Search Engine Land

JANUARY 17, 2024

Ways to communicate your unique value clearly to users and engines alike, cementing your place as the best solution for searchers’ needs. Why brand matters when communicating with your audience If you’re still treating SEO as a siloed or primary strategy, it’s time for a paradigm shift. Positions itself in the market.

SEO 123

SEO Branding Entertainment Communications 123

Martech

MAY 14, 2024

While advances in marketing analytics and technology have been made, a significant portion of businesses still report facing difficulties in calculating ROI. Even with advances in addressability, identity mapping, and identity resolution, perfect evaluation of marketing ROI remains elusive, especially in B2B or B2B2C business models.

Marketing 120

Marketing Marketers Finance Customer loyalty 120

Hubspot Marketing

FEBRUARY 15, 2024

Last year, I received an email from my “bank” alerting me to suspicious activity on my account. The layout and logo matched other official communications I had received from the bank, and I was naturally alarmed. The brightest red flag, though, was the email address that didn’t match the bank’s domain. What is a phishing email?

Communications 126

Communications Finance PR User-Generated 126

Martech

FEBRUARY 13, 2024

Starting in April, Google will enforce new rules for brands sending over 5,000 emails daily to Gmail addresses. For marketers relying heavily on email campaigns and communications, this policy will require quick action to ensure deliverability doesn’t take a hit. Give people an easy way to unsubscribe. Don’t be sketchy.

Communications 121

Communications Promotion Branding Management 121

Search Engine Land

APRIL 8, 2024

Assurance Assurance is about how knowledgeable your team is and if they can communicate that to the clients. Assurance is a feeling based on your and your team’s knowledge and the soft skills needed to communicate and build trust in your expertise and capabilities as a service provider. And how can you improve that? See terms.

SEO 101

SEO Price Communications Copywriting 101

Vertical Response

FEBRUARY 21, 2024

Navigating TCPA Compliance: Email Marketing as a Safe Harbor Shifts in regulatory frameworks often become a pivotal moment for marketing professionals, forcing a recalibration of strategy and approach. However, among the waves of change, email marketing stands as a steadfast and compliant beacon.

Email Marketing 75

Email Marketing Law Communications Marketing 75

Martech

MAY 1, 2024

Our objective is to handle the volume of communications to redirect a visitor to the correct support team, or to qualify them for a sales opportunity.” The business has seen the digital assistants improve engagement with scores that are eight to 15 percent higher than previous methods, leading to increased pipeline and revenue performance.

Customer Journey 104

Customer Journey Marketing Automation Platform CRM User-Generated 104

Lynton Web

MAY 25, 2024

Today, businesses constantly seek ways to enhance efficiency, improve customer relationships, and drive growth. A HubSpot CRM integration allows businesses to streamline operations, unify their data, and optimize customer interactions. Effective communication helps align your team and set the stage for a successful project.

CRM 97

CRM Transform Communications Management 97

Hubspot Marketing

FEBRUARY 26, 2024

Dear Sir/Madam: If your inbox is like mine, it’s full of emails that sound like either a nineteenth-century love letter or a text message from a teenager. As a society, we simply don’t teach email etiquette or retrain professionals as standards change. But as for everyday emails? To be fair, this isn’t anyone’s fault.

Communications 120

Communications Energy Place 120

SmartBrief - Marketing

MAY 8, 2024

During my two decades working in public relations for education companies, I’ve seen a major shift in crisis communications. To be prepared, your organization needs a comprehensive crisis communications plan that takes into account issues specific to your community.

Communications 89

Communications Education PR Place 89

Customers.ai

DECEMBER 4, 2023

Dating back to the roots of commerce, outbound marketing has played a pivotal role in connecting businesses with their audiences. Let’s explore outbound marketing – the essentials, the strategies, and the real-world insights that define outbound marketing in this evolved business ecosystem. What is Outbound Marketing?

Outbound Marketing 106

Outbound Marketing Direct Mail Inbound Marketing Marketing 106

Martech

NOVEMBER 20, 2023

It should feel like that curated gallery where every email is crafted just for you, echoing your business needs. Imagine B2B emails that ditch the generic approach for something as personal as a gallery owner’s welcome. 72% of consumers only respond to email messages directed toward them – that is personalization.

Email Marketing 131

Email Marketing Transform Whitepaper Marketing 131

Martech

FEBRUARY 6, 2024

Surprisingly, the popularity of SMS (and other channels) is driving improvements to email. Earlier this month, Google and Yahoo tightened the rules around authentication of outgoing emails, reported spam rates and the ability to easily unsubscribe from email lists. Business email address Subscribe Processing.

Marketing 122

Marketing Marketers Communications Branding 122

Search Engine Land

APRIL 19, 2024

Dig deeper: 3 steps for effective PPC reporting and analysis Response times and client communications You’ll also want to agree on client communications. How will day-to-day communication be handled? One pitfall of using IM for client communications is that everyone starts to expect instant replies.

Management 106

Management CRM Communications Advertising 106

Hubspot Marketing

MAY 1, 2024

Almost any business, at a certain point, finds itself in need of external expertise. However, these businesses will tell you that it takes them hours upon hours to create each document. Luckily, as in many other business areas, AI can come to the rescue. Let alone shortlist candidates and select the winning bid. Let’s dive in.

Communications 87

Communications User-Generated Transform Management 87

Martech

DECEMBER 27, 2023

Crafting emails that resonate with your audience and drive conversions is more challenging than ever. Even if you go this way, mind that it’s important to keep a human touch in your marketing and sales communications while optimizing your processes. Choose a regular business name for your mailbox instead.

Email Marketing 130

Email Marketing Marketing Marketers CRM 130

Ariyh

JANUARY 1, 2024

📝 Intro You open your email in the morning and see a couple of emails from brands you are not very familiar with. Previous insight: No,99 prices don’t hurt quality perceptions (more insights here ) Use direct mail to acquire new customers, and email to retain them Topics : Ads | Brand & Strategy For : B2C.

Direct Mail 108

Direct Mail Email Marketing Retail Customer Acquisition 108

Martech

APRIL 29, 2024

My next stop would be your business partners in finance, legal, change management, procurement, etc. Dig deeper: How to do an AI implementation for your marketing team Create and communicate a clear vision Once you finalize the plan with leadership, it must be conveyed as a clear, relatable vision. in every communication touchpoint.

Transform 76

Transform Finance Communications User-Generated 76

Rock Content

MAY 12, 2024

One type you’re probably acquainted with is the little talking windows that pop up on most business websites these days. For businesses, these are automated tools that can answer questions and even carry out full conversations with customers, and no human is needed on the business end. What Are AI Chatbots?

Communications 78

Communications Customer CRM User-Generated 78

Martech

JANUARY 31, 2024

An infantry platoon leader in the army, for example, needs to demonstrate confidence in their decision-making and communicate clear orders to take action. Effective marketing leaders also need to be masters of communication. There are still going to be goals you need to communicate to your team. This is tactical leadership.

Transform 116

Transform Key Performance Indicator Communications Finance 116

Search Engine Land

SEPTEMBER 28, 2023

When updates roll out, it’s important to keep stakeholders and business partners informed on the update, timing, and potential impacts so that you can highlight your team’s work. By being a proactive communicator, you demonstrate leadership of the SEO team and shape perceptions of your team and its work. Is no news good news?

Communications 119

Communications SEO Management Product 119

Lynton Web

JANUARY 12, 2024

As the landscape of digital marketing expands, email marketing continues to be a tool for direct, personalized communication with prospects and customers. Let's unfold the layers of email marketing, revealing its strategic importance, innovative trends, and varying techniques that elevate business engagement and growth.

Email Marketing 91

Email Marketing Transform User-Generated Marketing 91

Customers.ai

DECEMBER 12, 2023

To help you stay ahead of the game and build a best-in-class ecommerce stack, we have put together a list of ecommerce tools that will help ensure your business is ready to rock. Identify who is visiting your site with name, email and more. Ecommerce Tool #1 – Shopify Ecommerce Platform Shopify makes starting a business easy.

eCommerce 120

eCommerce PR User-Generated Marketing 120

Martech

FEBRUARY 19, 2024

Today, B2B marketing teams must tackle the challenge of handling intricate workflows, enhancing communication and fostering efficient collaboration. These solutions go beyond project management, simplifying and revolutionizing critical business processes for better outcomes and performance. Business email address Subscribe Processing.

Management 121

Management Communications Marketing Marketers 121

Search Engine Land

SEPTEMBER 20, 2023

Email is an integral part of our personal and professional lives. We use it to create and log into online accounts, subscribe to new content, communicate across digital platforms and verify our identity. Learn more by registering and attending “Unleash the Untapped Power of Email Address Intelligence,” presented by AtData.

Analytics 126

Analytics Communications Personalized Marketing Whitepaper 126

Rock Content

FEBRUARY 15, 2024

Do you want to learn everything about email marketing for beginners? This is because it initiates and maintains the relationship with your persona so that there is a conversion in sales or even closer communication between customer and company. Download this post by entering your email below Do not worry, we do not spam.

Email Marketing 86

Email Marketing Marketing Marketers User-Generated 86

Martech

JANUARY 19, 2024

Email marketing is ubiquitous in both B2B and B2C marketing today. Despite the development of new channels and the dynamic preferences of customers and prospects, email remains the best tactic for staying in touch with consumers. But email marketing is not without its challenges. Email is one channel, not the sole channel.

User-Generated 129

User-Generated Email Marketing B2C Marketing 129

Hubspot Marketing

APRIL 2, 2024

This year, business leaders expected sharper dips as more consumers finally unplugged. These were our key findings: 2021 Summer Business Performance Note: When looking at the charts and data below, each year's traffic or deal benchmark is equal to its April numbers. At the same time, some company leaders were doing the opposite.

Manufacturing 102

Manufacturing Communications Health Analytics 102

Vertical Response

JANUARY 14, 2024

Email newsletters have become an essential tool for marketers to reach their audience effectively. In today’s digital landscape, where social media platforms constantly change algorithms and organic reach continues to decline, email newsletters provide a direct line of communication with your subscribers.

Communications 92

Communications Entertainment Promotion User-Generated 92

Sprout Social

MAY 15, 2024

Social media professionals think about the big picture and have to: Develop and implement a comprehensive social media strategy A comprehensive social media strategy maximizes ROI and supports business goals. Defining clear objectives and KPIs aligned with your overall business goals. AI automation helps.

Social Media Marketing 111

Social Media Marketing Communications User-Generated Management 111

Martech

MAY 16, 2024

AI-Assisted Review Responses help businesses respond to high volumes of reviews while maintaining tone of voice. TrustScore Forecast uses customer-driven data to support and predict growth trajectory and business goals. Market Insights compares similar businesses for benchmarking performance.

User-Generated 111

User-Generated Market Research Communications Customer 111

Rock Content

MAY 2, 2024

After all, in today’s competitive marketing landscape, it’s easy to get lost in the noise, potentially costing you business and revenue as customers flock to other companies. Brand voice is the obvious and distinct personality your brand takes on in all communications and serves to portray you in a certain way to your customers.

Branding 89

Branding Communications Health Education 89

Martech

MARCH 7, 2024

Using AI, SpotOn Marketing Assist creates the marketing campaign content, while the imagery is selected using the restaurant images uploaded or stock photography; both are generated based on the restaurant’s pre-determined category, business goals and specific event. Business email address Subscribe Processing. Get MarTech!

Transform 100

Transform Customer Acquisition User-Generated Advertising 100