Search Engine Land

APRIL 6, 2023

Large language models (LLMs) will eventually be part of the Google search experience. We still don’t know when conversational AI will appear in Search, but Google CEO Sundar Pichai promises it’s coming. Will people be able to ask questions to Google and engage with LLMs in the context of search? Why we care.

User-Generated 95

User-Generated Product Branding Marketing 95

Rock Content

APRIL 11, 2023

One of the most widely touted AI programs, though, is ChatGPT. For marketers, though, it begs the question – can you use ChatGPT for search engine optimization ? For marketers, though, it begs the question – can you use ChatGPT for search engine optimization ?

SEO 80

SEO User-Generated Product Place 80

Search Engine Land

FEBRUARY 15, 2023

But in another random search for the best restaurants in my area, it refused to show me more than the 10 it had already presented, even when I told it I wasn’t interested in those. Sydney, off the rails Accused of having somewhat of a “combative personality,” Sydney (Bing’s ChatGPT AI) isn’t pulling any punches.

Marketing 91

Marketing Marketers SEO 91

Martech

MARCH 6, 2023

Artificial intelligence has dominated headlines recently as the world began to play with a new tool: Chat Generative Pretrained Transformer, better known as ChatGPT. ChatGPT computes the next most probable set of letters or words when given an initial starting phrase or “prompt.”

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Search Engine Land

OCTOBER 30, 2023

This creates a problem for consumers looking for the best information and for search engines who need to ensure that the best information is promoted accordingly. High-quality and human-first content is already baked into the search algorithm, and recent updates have only served to confirm that. He has no real-world experience.

SEO 120

SEO Communications Promotion Content Marketing 120

Businesses Grow

JANUARY 16, 2023

Starting with … my first revenue from ChatGPT! Revenue from ChatGPT. I just earned my first revenue from ChatGPT when a new client found me by searching for “top 10 marketing experts.” Why is this first revenue from ChatGPT significant? It makes you reconsider the role of SEO in the ChatGPT world.

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Entertainment Branding SEO Education 136

Martech

FEBRUARY 8, 2023

I imagine that most marketers have been feeling the same since that fateful day when OpenAI released ChatGPT and we went from imagining what AI could do to seeing what it will do, to and for our profession. ” ChatGPT and other AI-driven content creation tools have the potential to revolutionize the marketing and advertising industry.

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Copywriting Automobile User-Generated Marketing 108

Search Engine Land

FEBRUARY 22, 2023

With the release of groundbreaking AI tools like ChatGPT, many wonder if AI-generated content is the future of marketing and to what extent we can use it. How would it impact the search results? This article will cover: What is ChatGPT? What are some benefits of ChatGPT for content creation? Is it an option?

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SEO User-Generated Education Place 95

Search Engine Land

FEBRUARY 1, 2023

Paid search marketers are no strangers to artificial intelligence. Every day, we use AI-powered platforms like ad engines, third-party management tools and copywriting software. Read on to see how you can use ChatGPT to level up your marketing game without sacrificing strategy, authenticity or creativity. Risk-reversal element.

Marketing 100

Marketing Marketers Copywriting Energy 100

Search Engine Land

MARCH 29, 2023

So it’s only natural to wonder whether all the recent hubbub about AI-powered search and generative AI (think: ChatGPT, Bard) is much ado about nothing – or if it really is the next big thing. ” Here’s a closer look at why AI in search is the real deal. ” And that includes voice search.

SEO 87

SEO Analytics Performance Marketing Management 87

Rock Content

JANUARY 9, 2024

With ChatGPT on the scene, the search platform is doubling down on user experience and diverse perspectives. No more one-size-fits-all search; expect personalized content that truly resonates. Search gets immersive. Google is clearly threatened by ChatGPT as a pure answer engine. Google & Co.

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Search Engine Land

DECEMBER 15, 2023

Competing for marketing results AI-created content ranks on search, gets traffic on marketing channels, etc. Get the daily newsletter search marketers rely on. Let’s assume that, in our scenario, ChatGPT has been trained on Semrush’s blog content. She didn’t write the piece – ChatGPT did. How could it impact you?

User-Generated 109

User-Generated SEO Thought Leadership Place 109

Martech

FEBRUARY 19, 2024

The language model is based on content from MarTech embedded on top of ChatGPT. Market trend analysis: Analyze market data and trends to identify emerging opportunities and threats. social media, email, search engine marketing). Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers.

Customer Acquisition 93

Customer Acquisition Analytics Customer Key Performance Indicator 93

Exposure Ninja

MAY 5, 2023

With Google’s Project Magi , Bing Chat , and of course, the search queries that don’t even find their way to a search engine because they’re being typed into ChatGPT, we are already seeing battle lines drawn in the fight for consumer search volume and attention. ChatGPT vs agency using ChatGPT.

Transform 52

Transform User-Generated Copywriting Digital Marketing 52

Search Engine Land

JANUARY 6, 2023

in 2011, startup search engine Blekko launched a spam clock that estimated 155 million spam pages had been created since Jan. We don’t remember all the successful searches, focusing on when things go bad. Google AdSense related search experiments re-enabled. Google AdSense related search experiments re-enabled.

Search Marketers 119

Search Marketers Manufacturing SEO Marketing 119

Rock Content

MAY 3, 2023

AI is not the Terminator, you can chill now It’s interesting to note that after ChatGPT became mainstream, AI took on a completely new appearance. When ChatGPT rose to fame in February 2023, there wasn’t a pre-existing shared knowledge base about it, or at least not widespread enough for the industry to take notice.

eBook 52

eBook Entertainment Digital Marketing Communications 52

SmartBrief - Marketing

OCTOBER 9, 2023

While Threads launched with buzz, generating over 100 million downloads (outpacing even ChatGPT usage), it quickly faltered. Challenges & threats While the Threads launch was impressive, it struggled with a host of challenges from day one. and “What should I do with Threads in the meantime?”

User-Generated 52

User-Generated CMO Digital Marketing Promotion 52

Kevin Indig

MAY 29, 2023

I spent countless hours stress testing Google's new AI-powered search experience SGE (Search Generative Experience) since it opened access last week. In the process, I had 11 realizations about how we can reverse-engineer AI results, optimize for SGE and estimate the impact. Another $6b would be a mere +2.8%

User-Generated 139

User-Generated Retail Non-Profit Price 139

SocialPilot

FEBRUARY 26, 2024

Most people who are not well versed in Artificial Intelligence see it as a potential threat to human jobs, but this statement from Fei-Fei Li does not advocate for the replacement. Though generative AI tools like ChatGPT and Gemini make the content generation task pretty fast, they are not ready to publish.

Transform 70

Transform User-Generated Marketing Marketers 70

Search Engine Land

OCTOBER 19, 2023

Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. This is a discussion of the nature of that threat. What is retrieval-augmented generation?

Transform 144

Transform User-Generated SEO B2C 144

Backlinko

JANUARY 4, 2024

In this article, you’ll find search engine optimization trends of 2024. AI Tools Offer Search Capabilities Despite the growing capabilities of AI tools in offering search functionalities, we haven’t seen the change in people’s search behavior. People still rely on search engines like Google for their queries.

SEO 109

SEO User-Generated Gen Z Place 109

Search Engine Land

JANUARY 26, 2023

Interest in AI technology and, more specifically, OpenAI’s ChatGPT product has skyrocketed in recent weeks. Source: Google Trends Thousands are writing about ChatGPT across the web… Source: Google Search …and talking about it in various communities. What is ChatGPT? ChatGPT launched on wednesday. How it works.

SEO 97

SEO Non-Profit User-Generated Energy 97

Search Engine Land

NOVEMBER 22, 2023

How Google feels about AI Search engines know the power of AI. Technology like ChatGPT (a Microsoft partner) is an asset to Bing and a threat to Google. That is why Google has been testing Search Generative Experience (SGE). Will this impact organic search traffic to your site? The challenges of AI content.

SEO 109

SEO User-Generated Traditional Marketing Branding 109

Exposure Ninja

APRIL 10, 2023

But things are certainly hotting up in the world of search engines. For years, search firm Google has dominated the search engine market, leaving Bing in the shadows. So, in the Bing vs Google search engine comparison, who’s best for traffic? Wait, so what’s ChatGPT-3? And then it got worse.

User-Generated 52

User-Generated SEO Advertising Advertisers 52

Digital Marketer

MARCH 10, 2023

With the emergence of smart chatbots that can perform all kinds of tasks – seemingly – as well as humans can, and the integration of AI-powered features into the two prominent search engines, Bing and Google, there are a lot of questions on how this may change SEO and whether it is going to survive.

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SEO User-Generated New Technology Digital Marketing 80

Digital Marketer

FEBRUARY 23, 2023

AI is an opportunity, not a threat. Cargo stowed, flight checklist reviewed, engines in the green… the countdown had begun. Simply set up a ChatGPT account RIGHT NOW. Next, whenever you’re planning on doing a Google search for something, instead put the same search into ChatGPT. TAKE ACTION!

Energy 81

Energy Copywriting Marketing Marketers 81

Exposure Ninja

OCTOBER 16, 2023

Digital Marketing Digital marketing is any marketing that takes place online — via your website, search engine ranking, social media accounts, online adverts and more. They may find you through a search on a search engine, content marketing, digital PR, email marketing, video marketing, social media marketing and more.

PR 52

PR Marketing Marketers User-Generated 52

Unbounce

NOVEMBER 2, 2023

WormGPT and FraudGPT, a lot of the way they work is it’s basically unfiltered access to the same source as ChatGPT. To me, it’s the rise of this new professional called the communications engineer, and that’s a mindset, not necessarily a skillset, and again, it’s how do we become more performance marketers?

PR 98

PR Marketing Marketers Non-Profit 98

Orbit Media Studios

FEBRUARY 28, 2023

If you’re looking for ways to use ChatGPT to find blog topics, click here to jump down to that section. Find blog topics in search engines and social networks These tend to be top of funnel topics that may be good for brand awareness but aren’t likely to directly support sales. Each could be its own search-optimized article.

Thought Leadership 138

Thought Leadership SEO User-Generated Promotion 138

Businesses Grow

MAY 9, 2023

Obviously, the airwaves are dominated with news and observations about ChatGPT, especially when it comes to creativity and jobs. However, I think the bigger threat to creators is something else. My friend Daniel Nestle correctly said, “Recommendation engines give us a free pass for not being not being curious.”

Education 133

Education Place Branding Marketing 133

Martech

APRIL 8, 2024

As she mentions, Google’s Search Generative Experience (SGE) — which is still being tested — is very popular with users. She expects this and other genAI search innovations will mean huge changes in digital marketing. By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search.

B2C 113

B2C Thought Leadership User-Generated Advertising 113

Search Engine Land

MARCH 22, 2023

Technology news publisher The Verge has published a 600-word article half-filled with ChatGPT content and a heavy dose of sarcasm that has been outranking more in-depth, well-researched and arguably more helpful content written by humans at publications like the New York Times for the competitive query [best printer 2023]. Why we care.

SEO 92

SEO Branding Management Product 92