Marketing Insider Group

JANUARY 2, 2015

Last year we created 50 Stats You Need to Know About Content Marketing , which garnered over 200,000 views on slideshare and was one of our best performing blog posts of all time. This year we’re taking it a step further, demonstrating not only why you should invest in Content Marketing, but why you need to as well.

Content Marketing 111

Content Marketing Customer Acquisition User-Generated Retail 111

Adobe Experience Cloud Blog

AUGUST 30, 2010

We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. As a result, almost half of Marketo’s customers can be directly attributed to our efforts with this blog, search engine optimization, and content. The New Demand Center.

CMO 79

CMO Thought Leadership Telemarketing Transform 79

Adobe Experience Cloud Blog

MAY 22, 2013

Author: Fergus Gloster I am often asked in one-on-one conversations and group discussions whether Marketers should concentrate their resources on a single unique strategy, or spread their effort across many campaigns. This is evident today by the emphasis on social or inbound marketing as the single source of leads.

CMO 134

CMO Thought Leadership Inbound Marketing Marketing 134

Rock Content

DECEMBER 15, 2020

A marketing budget outlines all the financial resources that the department plans to spend in a given period — usually quarterly or annually. For the CMO, this is indispensable for resource management. Many companies choose to outsource some marketing activities, mainly those related to short term campaigns. Content Marketing.

CMO 134

CMO Marketing Marketers Inbound Marketing 134

Adobe Experience Cloud Blog

JANUARY 2, 2014

They must have a deep knowledge of marketing automation, working to both improve and demonstrate marketing’s contribution to pipeline and revenue. Content Manager. A content manager is responsible for creating smart, compelling content that supports both strategic and tactical marketing and sales initiatives.

CRM 134

CRM Thought Leadership Inbound Marketing User-Generated 134

Hubspot Marketing

JANUARY 7, 2024

Growth marketing takes into account the fact that retention is a major factor of growth and so it prioritizes both customer success and customer acquisition. Content Marketing Content marketing, since it’s mainly executed online, could be considered a segment of digital marketing.

Copywriting 127

Copywriting CMO PR Social Media Marketing 127

Marketing Insider Group

JANUARY 24, 2013

Presenters of Inbound Conference. Marketo – Marketo.com – Marketing software. Marketing automation, social campaigns, inbound marketing, sales apps, ROI reporting – all in one place. Savvy_B2B – Savvy B2B Marketing – Savvy marketers sharing insights, tips, resources, and war stories.

PR 112

PR Whitepaper CMO Marketing 112

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” “Effective content builds trust at scale.”

CMO 70

CMO Energy User-Generated Thought Leadership 70

Adobe Experience Cloud Blog

JANUARY 2, 2014

Marketing automation admins must have a deep knowledge of marketing automation, working to both improve and demonstrate marketing’s contribution to pipeline and revenue. Content Manager. Your content manager should understand both content marketing strategy and the use of analytics to measure and optimize performance.

CRM 119

CRM Thought Leadership Inbound Marketing User-Generated 119

Marketing Insider Group

MAY 31, 2012

Demand never sleeps and neither should content and inbound marketing efforts. demand needs to look at sources outside of marketing, take shift to #inboundmarketing into account and continue focus on tele #sds12. How much does your organization spend on inbound and content marketing? BrennerMichael.

Inbound Marketing 81

Inbound Marketing Education Thought Leadership B2C 81

Marketing Insider Group

JANUARY 6, 2020

B2B Marketing Exchange. B2BMX is an opportunity for B2B sales and marketing professionals to attend sessions on content marketing, digital strategy, and demand generation. Social Media Marketing World. Social Media Marketing World was founded by Social Media Examiner in 2013. B2B Marketing EXPO – London.

Marketing 20

Marketing Marketers eCommerce Social Media Marketing 20

SocialPilot

FEBRUARY 9, 2024

Table of Contents 1. Social Media Marketing + Michael A. Content Marketing + Jay Baer Ann Handley Joe Pulizzi Kristina Halvorson Darren Rowse Michael Brenner Robert Rose George Stenitzer Jeff Bullas 3. Video Marketing + David Murdico Tim Washer Bruce McKenzie Tyler Lessard George B. Let’s begin!

Digital Marketing 98

Digital Marketing Social Media Marketing Thought Leadership Whitepaper 98

CXL

JUNE 2, 2022

According to Demand Gen Report, 56% of B2B buyers say that a web search is their first resource, and 79% say the winning vendor’s content significantly impacts their buying decision. Inbound marketing focuses on content that brings your target audience to you , rather than you chasing them. Lead generation makes sense.

Inbound Marketing 78

Inbound Marketing Thought Leadership Marketing Marketers 78

Marketing Insider Group

AUGUST 12, 2010

Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. I wrote about this subject in my book titled How to Create an Unstoppable Marketing and Sales Machine.

Telemarketing 94

Telemarketing Marketing Customer loyalty Marketers 94

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 73

Marketing Strategy Telemarketing Customer loyalty Marketing 73

Marketing Insider Group

MAY 12, 2010

ROI” and “Sales” are the 4 th and 5 th most important metric according to Chief Marketer April 1, 2010 study. Michaels B2BMarketingInsider blog is dedicated to sharing the ideas, topics and marketing strategies that drive real results like sales, leads, and higher customer loyalty. Because it is an easy metric to obtain.

Telemarketing 75

Telemarketing Customer loyalty Social Media Marketing Inbound Marketing 75

Duct Tape Marketing

APRIL 23, 2025

His revolutionary marketing strategy focuses on one central idea: businesses that earn trust win, and they do it by saying what others wont. If your inbound marketing feels stale or your SEO strategies are falling flat, it might be time to rethink what you’re willing to say.

Price 48

Price CRM CMO User-Generated 48

Marketing Insider Group

AUGUST 10, 2010

Skip to content Home About Michael Brenner Appearances B2B Marketing Insider Michael Brenner's Blog on B2B Marketing Content Marketing Demand Generation Mobile Sales Alignment Search Marketing Social Media Strategy August 10, 2010 15 Subscribe Whatever Happened to Marketing Strategy? OK, but WHY.

Marketing Strategy 67

Marketing Strategy Telemarketing Customer loyalty Marketing 67

CXL

MAY 27, 2022

Marketers raise brand awareness to capture leads that are handed to sales teams to convert into customers. Demand generation owes a lot to inbound marketing. The Demand Generation Manager will be responsible for innovating and continually testing different marketing activity to maximize lead generation and ROI.”.

Management 79

Management User-Generated Inbound Marketing CRM 79

Duct Tape Marketing

JUNE 12, 2024

Jonathan Gandolf’s career has spanned craft beer to digital marketing, leading to his current venture which is often described as the “Spotify for B2B content.” He's the founder and CEO of the Juice, a B2B content platform on a career path that has wandered through digital marketing, craft beer, and content marketing.

Marketing 89

Marketing Marketers Entertainment eBook 89

Hubspot Marketing

OCTOBER 9, 2019

You know you're a marketer when you're sitting in traffic on the highway, it's completely bumper to bumper, and all you can think about is " Why can't I drive traffic to my website like this? ". Content creation. Inbound marketing focuses on attracting the right people to your company.

User-Generated 111

User-Generated SEO Advertising Advertisers 111

Exposure Ninja

JULY 5, 2023

So buckle up and prepare for a wild (but entirely safe) ride in the B2B marketing world! Content Marketing Is Mandatory Content is an essential B2B digital marketing tool for businesses of all sizes. There’s no denying that content marketing takes a lot of work, but the end result is worth it!

Marketing Strategy 52

Marketing Strategy Whitepaper Marketing Marketers 52

Tiecas

JANUARY 7, 2025

Searching for an industrial marketing agency isnt just a matter of semantics. Unlike generalist marketing firms, industrial marketing agencies are uniquely equipped to address the complexities of technical products, long sales cycles, and the […]

Manufacturing 52

Manufacturing Marketing Marketers Product 52

Marketing Insider Group

JULY 28, 2020

What does a CMO’s (chief marketing officer) salary have to do with their influence? While marketing remains a critical aspect of business growth, CMOs are losing ground in the realm of influence. But that doesn’t mean marketing doesn’t matter. It’s evolving, and so must the role of the CMO.

CMO 144

CMO Manufacturing Outbound Marketing Retail 144

Fractional CMO

JANUARY 19, 2022

Summary.

Marketing 52

Marketing Marketers Inbound Marketing Marketing Strategy 52

Orbit Media Studios

APRIL 7, 2025

To attract them, youll need a content strategy framework that gives them a reason to visit. The better you are at getting your expertise out of your brains and into your content marketing, the more visitors youll attract. What they didnt tell you about content marketing Very few blog readers never become leads and thats ok.

Marketing 98

Marketing Marketers Place Analytics 98

Marketing Insider Group

SEPTEMBER 30, 2010

Bannan wrote “ Creating a true partnership between marketing and sales ”. In the article, she offered this call to action for marketing and sales: “Partner or Perish”.

Marketing 96

Marketing Marketers Manufacturing Telemarketing 96

Animalz blog

SEPTEMBER 24, 2024

But for many content teams, the stakes are lower. Well-known content marketers admit not caring much about attribution, including Jimmy Daly and Ryan Law on the Superpath podcast , and Eric Doty when we asked him about his work at Dock: “We can easily feel what new thing is working and what isn’t. ” 2. .’

Law 62

Law User-Generated Thought Leadership SEO 62