Martech

JANUARY 12, 2022

said Nirish Parsad, privacy/martech lead at performance marketing firm Tinuiti. Keep it short, no more than three to five questions at a time, so it doesn’t feel overwhelming,” explained Tom Treanor, CMO of enterprise CDP TreasureData. Amanda Elam, CMO of commerce experience cloud Bloomreach, offered several examples.

CMO 130

CMO eCommerce Shoppers Retail 130

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Martech

APRIL 14, 2022

We entered an era where we believe we can measure everything,” said Russ Somers, CMO at Lytho, software provider for creative and other workflows. And that leads to an underlying truth — the data side of the business does not replace creatives but can complement them. “We

CMO 126

CMO Analytics Digital Marketing Management 126

Orbit Media Studios

OCTOBER 11, 2023

How is your navigation performing? Marketers should really know the clickthrough rates of their calls to action. Andy Crestodina Co-Founder / Chief Marketing Officer of Orbit Media Andy Crestodina is the co-founder and CMO of Orbit Media. It’s much easier than starting with a Blank report page.” Yes, please!

Analytics 117

Analytics eCommerce CMO SEO 117

Martech

DECEMBER 27, 2022

“The ability to explore, discover and find the right fit can turn consumers into loyalists very quickly, so brands will be expected to keep AI for customized customer experience in brick-and-mortar to deliver a better discovery process,” said Richard Jones, CRO for performance marketing company Wunderkind.

Transform 98

Transform Retail Shoppers Price 98

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. NP Digital is a performance marketing agency built by marketers, and our global offices allow us to deliver our specialized services to clients worldwide.

Digital Marketing 126

Digital Marketing SEO Marketers Marketing 126

Search Engine Land

JULY 11, 2023

This article explores the importance of understanding the market type in which a business operates and how it can shape our marketing decisions. Different brands, different marketing tactics Tim Soulo, CMO at Ahrefs, published a LinkedIn post a few months ago. Performance marketing is the strongest lever in this market.

SEO 72

SEO Non-Profit Price Marketing 72

CXL

MAY 27, 2022

They typically report to a CMO, VP of Marketing, or director of demand generation and work to plan, build, and execute marketing programs. Plan, develop, and execute email marketing campaigns to generate and nurture leads in an effort to build a qualified sales pipeline.

Management 79

Management User-Generated Inbound Marketing CRM 79

Unbounce

AUGUST 16, 2023

Welcome to Unprompted, a podcast about AI marketing and you. I’m Pete Housely, CMO of Unbounce, and Unbounce is the AI-powered landing page builder. So Alex, you oversee an entire performance marketing team. [00:04:46] 00:28:53] Pete: Well, and that begs a huge question for us as marketers.

User-Generated 52

User-Generated Law Customer Acquisition Price 52

Orbit Media Studios

MAY 27, 2025

Those were recommended by content marketing pro, Lee Judge. Robert Roses Creative Strategy Studio Founder and Chief Troublemaker, Seventh Bear Heres what a modern marketing consultancy looks like. William Harris Founder & CEO, Elumynt From this desk, William runs a performance marketing and hosts an ecommerce podcast.

Marketers 79

Marketers Marketing CMO Energy 79

Animalz blog

OCTOBER 1, 2024

How do you think about hiring for your marketing team? It was clear from the beginning that content is very important, so I hired a content marketing agency and a freelance designer, videographer, and copywriter. I create part of the content, I make the briefings, I guide subject matter experts, and so on.

Copywriting 52

Copywriting PR SEO Education 52

Hubspot Marketing

APRIL 14, 2025

In 2025, I think well see AI become the marketing teams branding copilot. Teams are using AI for content support and customer experience personalization already. AI in content marketing is helping to define and scale brand identities while keeping everything on-brand and consistent. But that copilot piece matters.

Branding 98

Branding User-Generated Price eCommerce 98

Orbit Media Studios

FEBRUARY 26, 2024

If the answer to any of those questions is no, it is not a high-performing website. The best performing marketing websites with the highest ROI check every one of those boxes. The best digital agencies share their insights through an active content marketing program. All digital agencies follow these trends.

Copywriting 103

Copywriting Law CRM User-Generated 103

Hubspot Marketing

APRIL 14, 2025

In 2025, I think well see AI become the marketing teams branding copilot. Teams are using AI for content support and customer experience personalization already. AI in content marketing is helping to define and scale brand identities while keeping everything on-brand and consistent. But that copilot piece matters.

Branding 52

Branding User-Generated Price eCommerce 52

Hootsuite

OCTOBER 2, 2024

If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. You can include amounts per platform as a guideline, but ensure your team has the ability to reallocate budget on the fly based on real-time performance. Share case studies and success stories Be prepared to highlight your biggest wins.

B2C 114

B2C CMO Copywriting Analytics 114

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59