CMO Content Marketing Performance Marketing 
Martech
MARCH 18, 2025
The rise of the AI-driven buyer For decades, B2B GTM strategies relied on persuasion-based marketing and sales motions lead generation, content marketing, consultative sales and vendor-led buyer enablement. Vendor marketing has gone from leading the dance in many ways to being led by the buyer. The reason?
Hubspot Marketing
NOVEMBER 15, 2024
Now, when I lecture marketing students at my alma mater, I couldn’t imagine not thinking holistically about marketing. The marketing function keeps expanding, as Deloitte’s Spring 2024 CMO Survey affirmed. And marketing must help other departments and the entire company accomplish its goals and objectives.
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Hootsuite
OCTOBER 2, 2024
If you’re struggling to understand and achieve ROI, embrace a performance marketing strategy. You can include amounts per platform as a guideline, but ensure your team has the ability to reallocate budget on the fly based on real-time performance. Share case studies and success stories Be prepared to highlight your biggest wins.
Marketing Insider Group
MARCH 9, 2015
I recently did this Google Hangout with Jon Reed on CMO Disruption. He didn’t want to use the term “disruption,” but I think that is exactly what we’re facing in the marketing industry. CMOs are struggling with how to deal with the massive changes happening in the media landscape. We get it a lot.
Adobe Experience Cloud Blog
MARCH 19, 2018
And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.
Orbit Media Studios
APRIL 30, 2025
Nicole Leffer, CMO AI Advisor “The edit prompt button is the most under-rated button in AI. And performance marketing doesnt work well without brand marketing. ” Andy Crestodina Andy Crestodina is the Co-Founder and CMO of Orbit Media. Youre ready for the next stage in your transformational journey.
Set Up
SEPTEMBER 17, 2024
As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.
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