Orbit Media Studios

OCTOBER 16, 2024

I’m also a content marketer. After thousands of hours spent writing hundreds of articles, I see a clear distinction between two approaches to content marketing and SEO. Pros : Content is more audience focused. Better chance of thought leadership, opinions and counter-narratives. You spot the keyword.

SEO 110

SEO Thought Leadership Promotion CMO 110

Marketing Insider Group

JULY 13, 2020

One such firm is IDC and my first interactions with them date back to my time at DEC ( before the launch of my marketing career) while I was a young analyst and consultant. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

Transform 109

Transform CMO Global Marketing Direct Mail 109

Adobe Experience Cloud Blog

MARCH 19, 2018

And no function has been more disrupted than marketing. Executives won’t fund marketing if it doesn’t demonstrate real results. That’s why marketing ROI —including content marketing ROI—is one of the top challenges for CMOs and marketers. I suggest you start by looking at your marketing ROI overall.

Content Marketing 134

Content Marketing Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 27, 2017

It’s not even that your marketing messages aren’t being listened to, it’s that buyers are actively punishing you for overwhelming them with volume. Because the CMO is expected to deliver ROI for the organization. Content Marketing Pillars. So why do we do it?

Content Marketing 126

Content Marketing Thought Leadership Marketing Marketers 126

Adobe Experience Cloud Blog

AUGUST 30, 2010

Note: This post is more personal and Marketo-centric than the typical best practices and thought leadership I share in the Modern B2B Marketing blog. We’ve been pioneers in the use of B2B social media and content marketing to generate awareness, organic traffic, and lead generation. The New Demand Center.

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CMO Thought Leadership Telemarketing Transform 79

Orbit Media Studios

OCTOBER 30, 2024

For marketers, AI brings both excitement and anxiety. This is especially true for content marketers and SEOs. Today, we explore the big topic: AI and the disruption of search marketing. Your marketing goals and Google’s profit model are not aligned. They publish thought leadership content and earn a following.

SEO 107

SEO Branding User-Generated PR 107

Marketing Insider Group

SEPTEMBER 19, 2013

Recently I was asked for my thoughts on some of the top challenges and questions on content marketing. Marketers and brands are trying to understand content marketing and how to execute successful content marketing programs. Let me know your thoughts as well in the comments below.

Content Marketing 108

Content Marketing Transform Thought Leadership Marketing 108

Rock Content

SEPTEMBER 18, 2016

Content marketers learn a lot about the people in their target audience by reviewing their online behavior. At this year’s Content Marketing World , one of the biggest topics raised was the need to connect with prospective customers. All of these points are crucial to becoming an effective content marketer.

Content Marketing 99

Content Marketing Thought Leadership Marketing Marketers 99

OnDemand CMO

NOVEMBER 29, 2022

Your public image, and — in essence — your brand, are a result of forward-thinking thought leadership and content marketing. The key lies in thought leadership and content marketing. The post Forward-Thinking Thought Leadership & Content Marketing appeared first on OnDemand CMO.

Thought Leadership 40

Thought Leadership Content Marketing CMO Customer loyalty 40

Hubspot Marketing

FEBRUARY 25, 2025

Brand content bylined by or featuring industry experts (e.g., 90% of marketers report their experiences are at least somewhat personalized, with moderate or serious increases in sales coming from personalization. Content Marketing Institute ) Email marketing reigns supreme, with 34% of marketers using it in their strategies.

Transform 86

Transform Marketing Marketers Gen Z 86

Marketing Insider Group

DECEMBER 2, 2014

One of the biggest challenges I see today with content marketing is that it is largely a tactical solution to a tactical problem. Many so-called approaches to content marketing are merely just content. An e-book is not content marketing. A landing page with content on it is not content marketing.

Content Marketing 111

Content Marketing Thought Leadership Marketing Marketers 111

Adobe Experience Cloud Blog

MAY 22, 2013

Author: Fergus Gloster I am often asked in one-on-one conversations and group discussions whether Marketers should concentrate their resources on a single unique strategy, or spread their effort across many campaigns. This is evident today by the emphasis on social or inbound marketing as the single source of leads.

CMO 134

CMO Thought Leadership Inbound Marketing Marketing 134

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Content Marketing 81

Content Marketing CMO Thought Leadership Marketing 81

Content Marketing Institute

JULY 24, 2018

What would you do if your boss unexpectedly increased your annual content marketing budget? We asked the presenters at Content Marketing World 2018 to share what they would do. Anna Hrach , strategist at Convince and Convert, offers an insightful grounding thought. “No Support external content creation.

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Whitepaper Content Marketing Direct Mail User-Generated 111

Set Up

SEPTEMBER 17, 2024

As the air becomes a bit more crisp and leaves begin to fall, budgeting season for marketers begins. Being a CMO is not an easy gig - average tenure continues to be the shortest of any C-suite role. Measuring marketing is tricky because vanity metrics always take a toll which makes it hard to relay the effectiveness to the CFO.

CMO 59

CMO Energy Whitepaper Thought Leadership 59

Marketing Insider Group

JULY 3, 2015

The same effect goes for thought leadership content. No one enjoys one big source of hard-to-consume content. However, the same content chunked up into infographics, videos, Tweets, LinkedIn posts, short blog posts and other short-form consumables will reach more people over a wider network. Source: IDG).

Thought Leadership 94

Thought Leadership Whitepaper CMO Content Marketing 94

Marketing Insider Group

NOVEMBER 18, 2020

And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. In fact, The Forecast is the fastest-growing content marketing platform I have ever worked on. How could we ever break through?

Transform 107

Transform Thought Leadership PR CMO 107

Marketing Insider Group

NOVEMBER 15, 2021

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Why You Need to Understand Marketing Influencers. Image Source. Brian Dean.

Content Marketing 94

Content Marketing Marketing Marketers Thought Leadership 94

Marketing Insider Group

FEBRUARY 6, 2023

We are in the era of digital-first marketing. According to Laurie Buczek , research vice president , IDC CMO Advisory practice “B2B tech buyers are undeniably digital-first and digital always in their buying journey. Marketing must lead CX and the customer journey like never before, in full partnership with sales.

Transform 123

Transform Thought Leadership Marketing Marketers 123

Marketing Insider Group

SEPTEMBER 9, 2020

How much is marketing contributing to revenue? As a CMO or director of digital marketing, you can use a handful of B2B marketing metrics to answer them. Quick Takeaways: If you’re not tracking B2B marketing metrics, you are playing a guessing game, with a likelihood of more losses than hits.

Thought Leadership 128

Thought Leadership Customer Acquisition Key Performance Indicator Price 128

Marketing Insider Group

OCTOBER 28, 2021

There’s a perpetual game of tug-of-war going on between CEOs and their CMOs. CMOs want to deliver results. The most critical role of a CMO, according to CEOs, is to grow the business. CMOs want to deliver ROI and show real proof that what they’re doing works. CMO tenure is at the lowest point of the last decade.

CMO 71

CMO Thought Leadership Market Research Marketing Strategy 71

Adobe Experience Cloud Blog

NOVEMBER 26, 2014

Author: Michael Gerard Earlier this year I attended Content Marketing World in Cleveland, Ohio representing Curata as its CMO and hoping to learn best practices in content marketing from other marketers. Event Marketing b2b Consumer' I’d put regular food and drink into this category, (e.g.,

Thought Leadership 134

Thought Leadership Fashion CMO Food 134

Marketing Insider Group

OCTOBER 13, 2011

But IBM named the report “From Stretched To Strengthened” based on the practical approaches that were identified to help guide marketing executives through the tough road ahead. The biggest takeaway from the report is that marketing executives feel unprepared as represented by the 31% “credibility gap” pictured below.

Transform 100

Transform Thought Leadership CMO Marketing 100

Adobe Experience Cloud Blog

SEPTEMBER 22, 2016

Now is the time for women—not just in tech, but also in other critical business units like sales, marketing, and operations. Tracy Eiler, CMO of InsideView, will be moderating this panel of successful women leaders from Zoura, Infer, InsideView, Salesforce, Everstring, Gainsight, and Terminus who are kicking @$$ and taking names.

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Thought Leadership Transform Entertainment CMO 134

Adobe Experience Cloud Blog

NOVEMBER 16, 2016

Last week, I had the opportunity to attend Vidyard’s Video Marketing Summit to learn about the latest and greatest in creative content, video analytics, and digital marketing technologies. If you’ve been keeping track of key trends, you know that video is now an essential part of any content marketing strategy.

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Thought Leadership Marketing Marketers B2C 134

Orbit Media Studios

MARCH 4, 2025

This is a very common story, with three important lessons for SEOs and content marketers: There are no pages that rank for only one phrase Because any page that ranks for one phrase also ranks for dozens or hundreds of closely related phrases, which is why Search volume is an overrated metric Because it underreports demand.

SEO 78

SEO Thought Leadership User-Generated Copywriting 78

Content Marketing Institute

AUGUST 10, 2018

Editor’s note: Glenn LaFollette is a finalist for 2018 Content Marketer of the Year. We’ll share insights from CMY finalists in the blog before the winner is announced at Content Marketing World this September. Content is never just content. Today, he’s the senior manager of brand strategy.

Real Estate 82

Real Estate Content Marketing Whitepaper Transform 82

Adobe Experience Cloud Blog

JUNE 7, 2019

But when it comes to marketing automation there is a whole lot more to it than just setting up emails and social media posts to be sent out on a scheduled time. Automation is truly revolutionary and offers numerous benefits that every CMO needs to be aware of. For example, many marketers use scheduling tools for social media marketing.

Transform 134

Transform CMO Thought Leadership Retail 134

Set Up

APRIL 11, 2024

The CMO Spotlight is a chance to get an inside look into the minds and journeys of high-performing marketing leaders. Cwirko-Godycki referenced a campaign from when he was fairly new to Aon and transitioning from a content marketing role to a demand gen and marketing tech role.

CMO 59

CMO Thought Leadership New Technology Performance Marketing 59

Animalz blog

MARCH 6, 2025

Not all conversations on AI and content marketing feel inspiring. Kyle Coleman, CMO at copy.ai, brings clarity and wisdom that will energize you. Kyle articulates a vision of content’s purpose that resonates: “building trust at scale.” “Effective content builds trust at scale.”

CMO 70

CMO Energy User-Generated Thought Leadership 70

Adobe Experience Cloud Blog

MARCH 24, 2011

I wasn’t surprised to hear how many CMOs say that thinking and acting like a business leader is one of the characteristics most integral to their success. I’ve written about the role of a “true” marketing leader before. As business leaders, CMOs must earn their seat at the revenue table with other C-level executives and board members.

Transform 118

Transform CMO Direct Mail Thought Leadership 118

Adobe Experience Cloud Blog

APRIL 21, 2014

William Tyree, CMO of RingDNA, suggests that marketers examine historical data and start benchmarking future channels, campaigns, and sales people to your P2P index. Content Marketing as a Media Product. Content Marketing is not new, but people are still innovating with content. That’s a 3.2%

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Key Performance Indicator Marketing Marketers Thought Leadership 134

Adobe Experience Cloud Blog

APRIL 25, 2017

Next, Steve invited a group of executives to join him on stage to share their insights on marketing in the Engagement Economy. The first was a panel led by Jamie Gutfreund , Global Chief Marketing Officer at Wunderman. Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization.

CMO 113

CMO Thought Leadership Marketing Marketers 113

Adobe Experience Cloud Blog

FEBRUARY 27, 2012

by Jon Miller So your company is committed to an inbound marketing strategy; in which kind of resources should a CMO invest on a sustainable basis? Success with inbound marketing will not happen by itself. A baseline of random acts of marketing punctuated by bursts of short-term activity won’t cut it.

Inbound Marketing 99

Inbound Marketing Marketing Strategy CMO Whitepaper 99

Orbit Media Studios

OCTOBER 25, 2023

By Andy Crestodina Content marketing is all about the content-audience fit. The goal is to publish content on the topics your audience needs, in the formats your audience prefers, in the places where you audience spends time, in collaboration with the influencers your audience trusts.

Thought Leadership 132

Thought Leadership Content Marketing PR CMO 132

Adobe Experience Cloud Blog

JANUARY 6, 2014

Author: David Cheng As part of our open beta launch this December, ShareBloc ran a contest to find the Top Content Marketing Posts of 2013. More than 640 voters selected their favorite posts from eight key areas in sales and marketing,and four posts about marketing automation made it into the top 50. Here they are: 1.

Thought Leadership 134

Thought Leadership CRM Marketing Marketers 134

Marketing Insider Group

MAY 15, 2012

In this video, SAP’s CMO Jonathan Becher (@ jbecher ), discussed “brand journalism, disclosure, and sponsored content” with one of the leading independent analysts in the IT industry, Jon Reed (@ JonERP ). These sites should set the bar high for the quality of the content. Background.

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Branding CMO Thought Leadership Content Marketing 92